Yevheniia Slyusarenko

Overall, I am satisfied with the collaboration. Unfortunately, I was unable to obtain all access to the analytics. Also, unfortunately, we did not manage to achieve a return on advertising investments within the first 14 days of advertising. The product is expensive, and the advertising budget allocated for the test was not enough to sell even 1 unit. Although the website analytics showed 1 sale, it was absent in the client's CRM. In my opinion, the budget should have been increased, and the test should have continued, as all indicators were more than satisfactory, and the cost per "add to cart" was acceptable. Most likely, we did not hit the "decision-making cycle" for purchasing within the 14-day testing period.