Oleg Rak
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Lvov,
Ukraine
7 months 21 days back
a little busy
age 35 years
on the service 10 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: upper-intermediate
Italiano: intermediate
Polski: pre-intermediate
Skills and abilities
Programming
Services
Photo, Audio & Video
Portfolio
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192 USD Case on contextual advertising for bioidentical pellets
Lead Generation & Sales
A potential client contacted me about a large clinic in Kyiv specializing in bioidentical pellets.
After the first meeting on Zoom, I learned that another specialist had already launched Google ads and worked on them. However, the client was not satisfied with the results in terms of cost per click and number of leads.
At the same time, the specialist could not offer a better solution.
…
My main tasks:
Create and set up a successful advertising campaign in Google Ads.
Achieve the set goal in terms of cost per click.
Generate a minimum of 200 leads per month.
In this case, I had to start from scratch as the previous freelancer did not provide access to the old campaigns.
I had to test various hypotheses with keywords and types of campaigns.
After 2 months, I managed to outperform the previous specialist by 7 times.
Leads: 250 through forms + 89 calls.
Average cost per lead: 120 UAH.
Advertising expenses: over 30,000 UAH.
In conclusion:
There are no super secret secrets among specialists, whether in Google or Facebook.
It's just a lot of hours testing hypotheses, creative ideas, website tests, and searching for the connection that will lead to the desired result.
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180 USD Case of contextual advertising for Laser Tag
Lead Generation & Sales
The client approached me with contextual advertising. Prior to this, the advertising campaign was entirely managed by him and had quite good results, but recently, competition and bidding prices forced us to find a way out of the situation.
We started with a regular audit of the advertising campaign, where we immediately noticed a huge problem - 50% of the client's budget was, to put it mildly, not being used as intended and had been the case for several years.
… My main tasks:
- Fix errors in the advertising campaign.
- Optimize the existing campaign, set goals in analytics, and collect audiences for future remarketing.
- Rebuild the semantic core to update keywords, using ChatGPT.
- Work on website conversion to improve performance.
What were the results?
Leads: 60 through the form + 18 calls.
Average lead price: confidential.
Website conversion rate: increased from 0.3% to 1.8%.
Advertising expenses: 20,000 UAH.
What do I plan to do next month?
Next month, we have ambitious plans to launch and scale a search advertising campaign. Achieve Google Premier Partner status + remarketing. Launch YouTube promotion, and of course, optimize all of this to achieve the desired cost per lead.
The client was satisfied right from the start when, with a minor adjustment to the correct geo-targeting, we increased the metrics by 1.5 times.
Our goal is for him to work with us for many years, so we plan to implement even more cool features and improvements.
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226 USD Case on contextual advertising for air conditioners
Lead Generation & Sales
Goals set by the client:
- increase the number of target visitors to the website;
- increase the number of inquiries and calls;
… - reduce the cost per click.
Work plan:
1. By analyzing the client's website, target audience, and studying competitors, it was decided to expand the list of key queries.
2. 3 to 5 ads were written for each key phrase, using ChatGPT.
3. All key phrases were grouped into categories: "by relevance" for more convenient budget management and cost optimization.
4. AI found new keywords that fit.
5. To exclude non-target transitions through ads, we expanded the list of negative keywords and continue to add to it.
6. Implemented negative keyword cross-matching to avoid ad competition in one campaign.
7. Added targeted ads to similar audiences to increase conversions.
As a result of implementing this strategy, the following indicators were achieved:
Bounce rate: 12.67%
Page depth: 2.63 pages
Time on site: 1:32
Clicks: 1572
CTR: 13.71%
Average cost per click: 8 UAH.
For this topic, advertising is suitable both in search and in the contextual-media network.
* The complexity lies only in finding a profitable source of clients. That is, if you use the contextual-media network more, it is worth "getting involved" with audiences and topics, with articles and age, as they had the main return. And in the case of the search network, a strict selection of keywords is required.
What are the results?
Inquiries: 107
Average inquiry price: 300 UAH.
Website conversion rate: 6.8%.
Advertising expenses: 32,100 UAH.
Plans for the next month:
! Our account has already learned well and understands its target audience, which is very important.
1. Plans for this month include launching Performance Max and Smart campaigns and checking the conversion rate.
2. Launch an ad video to our audience who has already visited the site but did not submit an inquiry.
Activity
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Certified PPC with extensive experience. Premium niche
361 USD
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Setting up Google Ads for the website.
271 USD
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Conduct an audit of the Google Ads account
90 USD
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Google ADS. Transfer of companies. Price is NEGOTIABLE!
23 USD
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Set up Google Ads Adwords account for the new website
271 USD
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I am looking for a specialist for the fine-tuning and optimization of a Google Ads account (website on Horoshop)
16 USD
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Set up Google contextual advertising
250 USD
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Creating a landing website + setting up/managing advertising for tow truck services (Lviv and Ukraine)
338 USD
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Google contextual advertising setup
185 USD
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Contextual advertising
271 USD
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