Anastasiya Shturba
Rating
Skills and abilities
Promotion
Portfolio
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Analysis of website and competitors. Analysis of RK in RSI.
Contextual AdvertisingThe analysis of the site includes:
Analysis of the UTP (unic trading offer);
forms of interaction with customers on the site;
content that creates the customer’s confidence;
… Sales of the site elements.The competitor analysis is a table comparing your site with the top 10 of your competitors according to the Yandex issue, on the main factors affecting the decision to purchase the product by your customers (such as price, delivery conditions, payment conditions, etc.).)
Audit of the RK in the RSI - is carried out only in the case of the existing advertising campaign launched in the RSI (Yandex Advertising Network, not on Search), and includes the audit of the RK settings, keywords, price per click, ads, structure of the RK, CA (gender, age, type of device, etc.), site, shows regions, optimizations of the RK (by keywords, ads, sites, gender, age, type of traffic, regions).The audit is provided in the form of a report in which I expose the errors/problems found in the audit process, as well as recommendations for improvement with explanations.The audit is supplemented by a reference to the comparison table with competitors.To make the order I need:
Analysis of the website and competitors:
Link to your website
for the RK audit:
Access to the account I.Direct (login and password)
Name and No RK
Access to the account I.Metrics
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Advertising Campaign in RSI
Contextual AdvertisingThe setting of the advertising campaign in the Yandex Advertising Network includes:
1) selection of keywords (for 10-15 keys for each product for the test RK; unlimited number of keys for the main RK) + hyperlocal targeting if appropriate:
2) writing ads (writing titles, texts, selection of images);
3) the Yandex check.Matters and objectives in the metrics:
… If necessary, the installation (for dop.The payment I.Metrics on the site and setting goals in the Metrics;
4) the creation of the RK in Yandex.Directly (exhibiting all settings in the interface);
5) daily maintenance and optimization of the RK (up to 14 days for the test RK, during the first 30 days for the main RK; further maintenance of the RK is discussed and paid separately);
Report on the results of the RK.Required for order:
Link to the website that we will advertise
SAS (the amount you are willing to spend on attracting one customer)
The purpose of advertising (to increase the flow of customers, to decrease the cost of order, etc.and d.)
Measures and access to the Yandex account.Metrics
Access to the Yandex account.Directly
Description of your customers (gender, age, activity, region, pain and target audience problems)
Date of launch (and, if necessary, date of expiry)
Activity
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Запуск контекстной рекламы на сайт
51 USD
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Контекстная реклама
10 USD
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