Anatolii Ovchinnikov

Developing of the company's marketing strategy.

Creation, analysis and audit of advertising campaigns.

Development of promotion strategy.

Creation of a list of keywords and minus words.

Choosing the right match types for keywords.

Compilation of portraits of CA.

Defining the goals of the Google Ads advertising campaign.

Creating advertising campaigns in Google Ads. Setting up Google Search, Google Shopping campaigns, Remarketing, dynamic remarketing, Video Network, Perfomance Max with and without assets. I create creative videos by myself. I work with Audiences and Signals. I create remarketing and special audiences. Including visitors to competitors' websites.

Google Ads Editor, Google Analytics.

Audit/Optimization of advertising campaigns. Integration, communication settings: Site-GTM, GA4, Google Ads.

Setting up the required ad extensions.

Setting up advertising campaigns (selection and setting of networks, types of devices, calculation of bids and budgets, method of displaying ads).

Setting up Facebook Ads campaigns.

Working with Meta Business Suit, Meta Ads Manager.

Creation of advertising creatives. Work with Adobe Photoshop, CapCut, Adobe Premier Pro

Launch of advertising campaigns on Facebook and Instagram.

I am not afraid to make decisions, I have more than 20 years of experience in a managerial position.