Bohdan Vozniuk
Rating
Skills and abilities
Portfolio
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250 USD "Case" Epilation"
Social Media AdvertisingAbout the project:
Local waxing salon in Kyiv
Specialization: wax, laser, and other types of hair removal
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Task:
Increase the number of clients for the hair removal service
What has been done:
discussed and selected the directions to work on
discussed and analyzed the client's business
analyzed the landing page
analyzed competitors and identified how the client differs from them
defined the target audience (TA)
segmented the target audience
determined the needs of the target audience, as well as factors that may discourage booking a procedure
proposed several promotion strategies, developed banners, wrote texts, and launched a test advertisement
based on the test results, identified the best audiences and offers, developed banners accordingly, and launched the advertising
Result:
total advertising spend $320
125 inquiries attracted
average cost per inquiry $2.19
more than 35 people booked the hair removal service during the collaboration
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300 USD Targeted advertising for a recruiter in the Czech Republic.
Lead Generation & SalesAbout the project:
A local warehouse in the Czech Republic "LOXXESS" needed to increase the number of employees.
Specialization: Packaging, assembly, and parcel packing for Europe.
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Tasks:
Recruitment of people from Ukraine and Europe who are interested and able to work in these vacancies.
Proposed several promotion strategies and started test launches.
Analyzed the test data to determine the most effective promotion strategy, and developed advertising creatives based on the test results.
Created and launched an advertising mechanism on a lead form, which generated a constant flow of inquiries.
Developed advertising creatives that changed over time (the first creative intentionally featured a different flag; if you're interested in why, I will tell you privately).
What was done:
Discussed and analyzed all vacancies, identified advantages that would help create an offer.
Analyzed competitors.
Segmented the target audience.
Identified needs, fears, and pains of the target audience.
Reworked the Instagram profile to fit the employment niche. Over 28 days of advertising, we:
Spent $280
Received 163 inquiries
Average cost per inquiry $1.7
During the cooperation period, 51 people were employed.