Danylo Myrnyi
True Vision — This is marketing that drives profit, not just traffic.
Offer Danylo work on your next project.
Private message 
Offer work 
Chernigov,
Ukraine
currently online
available for hire
7 proposals made
age 23 years
on the service 5 months 13 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: intermediate
Polski: intermediate
Skills and abilities
Portfolio
-
Case: 1052 leads for mentoring (psychologists and coaches)
Social Media Advertising
About the project:
— Mentoring for psychologists and coaches
— Attracting clients through Instagram and lead generation
… Point A:
— The funnel is not ready
— Lack of a stable flow of leads
— Undefined promotion strategy
What we did:
— Developed an advertising strategy
— Conducted analysis of the target audience and competitors
— Created offers and lead magnets
— Launched 29 creatives (video + static)
— Worked with Direct and lead forms
— Rebuilt the funnel for Leeloo + analytics
— Weekly optimization of campaigns
Point B:
— 1052 leads
— CPL: $2.59
— Budget: $2726
— Cost per client: $130–180
— Stable flow of applications
-
Case: How to earn 168,272 UAH from seed advertising? ROAS 515%
Lead Generation & Sales
About the project:
— Manufacturer of lawn grass seeds (Ukraine)
— Sales through the website
… Point A:
— Lack of stable sales through advertising
— High cost per lead at the start
— Non-optimized creatives
What we did:
— Launched advertising with the goal of "conversions" on the website
— Tested audiences (gardening, agriculture, ages 30–65+)
— Identified an effective segment (broad target audience of 4–6 million)
— Tested video and static ads → focused on static creatives
— Optimized campaigns for cost per application
Point B:
— Revenue: 168,272 UAH
— ROAS: 515%
— 332 orders
— CPA: $3.08
— Budget: $1,021
— Average check: 474 UAH
-
Case: Revenue €26,379 for an e-commerce clothing store! | ROAS 846%
Lead Generation & Sales
About the project:
— E-commerce brand of lingerie and thermal clothing (Latvia)
— Sales through the website
… Point A:
— Expensive sales
— Low ROAS
— Ineffective traffic to the website
What was done:
— Conducted competitor analysis and calculated unit economics
— Built a funnel and tested hypotheses
— Launched traffic for 3 key products
— Identified effective audiences (broad + LAL)
— Optimized campaigns and disabled weak positions
— Focused on static creatives
— Scaled working connections and used seasonal offers
Point B:
— Revenue: 26,379 EUR
— ROAS: 846%
— 443 sales
— CPA: $7.9
— Budget: $3,531
— KPI achieved (ROAS > 3)
-
Case: The client's profit amounted to 914,950 UAH for a month of collaboration!
Lead Generation & Sales
About the project:
— Ukrainian clothing brand (embroidered shirts, corsets, basic clothing)
— Sales through the website and Instagram
… Point A:
— Lack of stable results at the start
— Connections (catalog, creatives) were not working
— Undefined promotion strategy
What was done:
— Tested ~500 creatives and found working connections
— Focused on video creatives (product reviews)
— Built a stable scaling strategy
— Directed 70% of traffic to the website
— Implemented retargeting (warm audience from Instagram → website)
— Optimized campaigns for conversions
Point B:
— Monthly revenue: 2,090,628 UAH
— Net profit: 914,950 UAH
— Advertising budget: 975,678 UAH
— Average check: 2,500 UAH
— Exceeded the plan (500,000 UAH+)
— Conversion from warm audience: ~1.2%
-
5623 leads at $3 | Conversion 31%
Social Media Advertising
Point A:
— New advertising cabinet
— Lack of stable funnel
— Low quality of leads at the start
… — KPI: up to $7 per quality lead
What was done:
— Competitor analysis and strategy development
— Launch through lead forms + Telegram bot
— Tested quiz funnel → abandoned due to low quality
— Rebuilt the funnel: traffic to the website + retargeting + bot
— Tested 200+ creatives (videos provided better CTR)
— Constant optimization for lead quality
Point B:
— 5,623 applications
— Cost per lead: $3 (better KPI)
— Conversion: 31%
— Budget: $16,869
— Stable and scalable funnel
-
$188K spent on TikTok and Facebook
Lead Generation & Sales
Point A:
— Chaotic advertising campaigns
— Bans on TikTok and unstable traffic
— One account → payment issues
… — Lack of systematic analytics
— No stable funnel
What was done:
— Built an engagement funnel from scratch
— Launched TikTok (tests → scaling)
— Resolved the ban issue (farmed accounts + reserves)
— Created a rapid campaign recovery system
— Connected Facebook Ads for stabilization
— Scaled to Europe (broad + English-speaking audiences)
— Optimized payment (separate advertising accounts)
— Established lead transfer to CRM
Point B:
— Budget: $188,804
— Revenue: $588,000
— CPL: $4.5–5
— Conversion: 2.5%
— Stable flow of applications
— Scale to $1000+/day
-
420% ROAS for the online school of photographers Eva Medina
Social Media Advertising
Point A:
— Unstable advertising results
— No sales funnel
— Untested creatives
… — Difficult to convey product value (high price)
— Working only in Ukraine
What was done:
— Built a full sales funnel (with Telegram warming)
— Tested creatives → identified the most effective ones (collages + appeals)
— Launched video creatives to increase trust
— Entered the European market (Ukrainian-speaking audience)
— Implemented upsells and automation through a bot
— Regular analytics and campaign optimization
Point B:
— ROAS: 420%+
— Decrease in CPL by 35%
— Stable sales flow
— Scaling to new markets (Europe)
— Projected growth and return on advertising
-
Received 65,835 PLN by investing only 1,702 PLN promoting concerts.
Social Media Advertising
Point A:
— Non-systematic advertising campaigns
— Lack of a clear strategy
— Unstable ticket sales
…
What was done:
— Competitor and target audience analysis (Ukrainian and Russian speakers in Poland)
— Developed a strategy for each artist and city
— Launched targeting with 3 goals: reach + traffic + conversions
— Adapted creatives for artists (video + static)
— Implemented daily analytics and optimization
— Scaled successful connections to other cities
Point B:
— 665 sales (Poznań)
— Cost per purchase: 16.21 PLN
— Budget: 1,702 PLN → revenue: 65,835 PLN
— Additionally: 323 sales (KDK) with CPL 14.57 PLN
— Reduced cost of acquisition by ~30%
— Reach: 50,000+ target audience
-
5383 sales for delivery in Poland
Lead Generation & Sales
Point A:
— ~250 orders/month
— Independent promotion lack of stable results
… What was done:
— Advertising audit + error correction
— Analysis of 25 competitors
— Development of Growth Marketing strategy
— Testing creatives (static + video) → static ones performed best
— Working with 4 audiences (broad, interests, indirect, retargeting)
— Implemented retargeting with personalized offers
— Used news hooks (holidays) to boost sales
Point B:
— 5383 orders
— 450+ orders/month consistently
— 2.4 million impressions
— Budget: 32,671 zl
— Sales growth on peak days by +35–40%
— Business scaling → opening a new location in Wrocław
A systematic approach (strategy + analytics + retargeting) allowed stabilizing sales and scaling the business to a new city.
-
6279 subscribers at €0.29 for a natural ice cream brand
Lead Generation & Sales
Case: 6279 subscribers at €0.29 | Natural ice cream brand
Project: Natural ice cream network &Ice (Greece)
Goals: Brand awareness + attracting B2B partners
…
What we did:
— Competitor analysis and strategy development
— Developed ideas for video content (Reels)
— Created creatives for lead generation
— Launched targeting (Instagram + Facebook)
— Optimized campaigns through daily analytics
— Scaled the most effective videos
Results:
— 6279 subscribers at €0.29
— Instagram: +9939 subscribers (€0.41)
— Facebook: +13268 subscribers (€0.25)
— Leads (ice cream): 75 at €2.27
— Leads (tea): 98 at €3.10
Thanks to testing creatives and systematic analytics, we managed to reduce the cost per subscriber and consistently generate B2B leads.
