Denys Ivanchenko
Offer Denys work on your next project.
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Offer work
Kharkiv,
Ukraine
6 hours 58 minutes back
available for hire
4 Safes completed
9 months 14 days back
4 clients
3 proposals made
on the service 7 years
Rating
Skills and abilities
Portfolio
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361 USD Achieved more stable results and increased revenue - WAUDOG
Social Media Advertising
Project Information
WauDog - a company that produces goods and equipment for pets. #1 in the Ukrainian market
Task
… The main requirement from our client was to increase sales of products with a clear KPI: ROAS - return on ad spend, must be no less than 4
What was immediately noted:
- Analyzing the ad account, we concluded that the best option for launching would be to launch on the website with the goal of sales. From history, it was evident that previous specialists worked with direct ads, but the quality of leads was low, and the sales price was very high.
- To achieve a good ROAS at the beginning of the collaboration, we had to choose several of the best-selling products from the vast assortment. Since the start of the collaboration fell in April, it was decided to focus on three main groups:
1. Glow-in-the-dark collars
2. Waterproof collars
3. General creative for all WauDog products
Work
The advertising budget was divided into two sources:
1) Cold traffic: launching ad campaigns to a cold audience that does not know us yet.
2) Retargeting: launching a campaign with a minimal budget to bring back people who did not buy on the first touch and offer them a more attractive offer (discounts, promotional offers, free shipping).
Thus, we established a connection that began to yield stable and good results
Service
An important point for us - client convenience.
1. Daily reporting
1. Created a table for the client, taking into account margin, profit calculation, ROAS, and everything necessary
2. Reporting every 2 weeks
1. A detailed report for 14 days of advertising work, which includes all necessary data, ad spend recovery, profit, best creatives, audiences that performed best, ROAS, profit, etc.
Summary
Advertising budget
$1,742
Sales
730
Revenue
$8,937
Average ROAS
~5.13
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293 USD Brought over 80 teams to offline games - FainoQuiz
Social Media AdvertisingProject Information
FainoQuiz is an organization that conducts offline quizzes and corporate events online/offline.
Task
… Our task was to increase the number of regular players at offline events from 30 to 60 + new teams on themes and classics.
Also, to increase brand awareness in the market (number of followers, likes, increase in activity on the page).
What was immediately noted:
- It was decided to focus on the Kyiv branch, achieve good results, and then move on to other European branches, particularly Warsaw.
- To accomplish the task of increasing followers, it was decided to implement promotional campaigns through Instagram, and to increase the number of registrations for the game - performance tools.
Work
To achieve the desired results, we chose the goal of launching ads for direct messages and leads in the lead form on Facebook. This was the best fit for this situation because the website was not ready to accept leads, and through direct messages and the lead form, there was an opportunity to obtain contact details for further processing and selling the service.
Regarding increasing activity and followers on the Instagram page, we launched traffic campaigns with video creatives that explained the games, the format they take place in, how long they last, where they are held, and so on.
Service
An important point for us is customer convenience.
1. Daily reporting
1. We created a table for the client, taking into account the necessary metrics, profit calculations, and automated the filling process.
2. Detailed reporting presentation every 2 weeks
1. Once every two weeks, we held a call, summarized the work results, and made a plan for the next cooperation period. From our side, we conducted a detailed analysis and presented it to the client, also providing our conclusions on the advertising performance, suggestions, and recommendations on how to achieve even better results.
Results from the advertising cabinet (February - March)
With the help of interesting creatives and the right offers, we managed to bring over 80 teams to the games in two months of cooperation, most of whom became regular guests at FainoQuiz events.
Results on brand awareness
Thanks to the right creatives, we managed to acquire a target follower significantly cheaper than $1 and increase the audience of the Instagram page by 300+.
Number of new followers per month with a budget spent of ~ $150:
+ 339 followers
Summary
Advertising budget
$650
Teams | players involved
87
New followers
+339
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451 USD Helped the client reach an income of $4000 BIG MISHKI PL
Social Media AdvertisingProject Information
BigMishki - an online store that sells large plush toys
Task
… The client approached us with the task of conducting a test launch of advertising in Poland and obtaining initial data on the target audience, conversions, and advertising profitability.
Test budget: $500
Test duration: 14 days
What was implemented immediately:
- It was immediately decided that the advertising should be tested on several audience segments, namely: Ukrainians in Poland, who are further divided into several segments, Russian speakers in Poland, and Poles themselves.
- To accomplish the task, many different creatives were created in Polish, Ukrainian, and Russian. There were also many ad formats: static creatives, videos, UGC, customer reviews, etc.
- A complete copy of the Ukrainian website was created, translated into Polish, and adapted for the European market, a pixel was created to be able to receive data from FB on the conversions we needed.
Work
At the beginning, we created an advertising account from scratch.
The budget was evenly divided among each audience segment.
We launched campaigns broadly, targeting interests, and after obtaining a certain amount of data, we created retargeting.
Service
An important point for us is client convenience.
1. Daily reporting
1. We created a table for the client, taking into account the margin, profit calculation, automated the calculation processes, and updated the relevant data from the advertising account every day.
2. Weekly reporting
1. Once a week, we held a call for which we prepared a presentation with the most important data and conclusions. We discussed the metrics and together thought about how to achieve even better results in the future.
Results from the advertising account (March)
In the first few days, we saw excellent profitability among the Ukrainian-speaking and Russian-speaking audiences. Advertising for these segments was stopped, and the remaining time and budget were directed towards achieving the best results specifically for the Polish audience.
Summary
Advertising budget
$500
Revenue
About $4000
ROAS
799%
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293 USD Became profitable in the first two weeks - Be Yoga
Social Media Advertising
Project Information
Be Yoga - a company that sells products (yoga mats) online through Instagram
Task
… The main requirement from our client was the return on investment. Without clearly defined KPIs
What was immediately noted:
- Analyzing competitors, we saw that successful businesses in this niche use video creatives rather than static ones, so we immediately set to work creating selling, attention-grabbing creatives that showcase the product and allow seeing the quality and advantages of our mats
- One problematic point was that half of the audience of the working Instagram page consisted of bots, which could negatively affect Facebook optimization, which is why we carefully selected the audience's interests for launching the ad campaign.
Work
At the beginning, we divided the advertising budget into two advertising campaigns:
1. Launching video creatives through the advertising cabinet to a wide audience and by interests
2. Launching a traffic campaign to increase the number of targeted followers on the page to raise the level of trust among potential clients
Service
An important point for us is client convenience.
Daily reporting:
We created a table for the client, taking into account the margin, profit calculation, and automated the calculation processes
Results from the advertising cabinet (January 2024)
In just two weeks of advertising, we received 69 applications
In the very first week, we made 9 sales of mats, fully recouped the advertising budget, and made a profit of $82 (lead cost $4.18)
A week later, we made 13 sales, and the net income amounted to $132, while the application cost was already $3.53
Seeing such dynamics, it was decided to increase the budget and scale the campaigns to make more sales, but the business owner decided she could do it without our help, removed us from the advertising cabinet, and took the established connections.
As of March 26, 2024, our advertising creatives are still working)
Results of the traffic campaign for the week (January 2024)
In 5 days of the traffic campaign, with a minimal budget, more than 70 new targeted followers subscribed to the page.
Overall, taking into account unsubscribes, we gained +57 new potential clients on the page
The daily budget was $5 ($25 for five days)
The cost per subscriber was $0.35
Summary
Advertising budget
$262
Income
$952
ROAS
363%
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406 USD Attracted about 800 new subscribers - Neon Universe
Social Media Advertising
Project Information
Neon Universe - a company that creates and installs neon signs throughout Poland.
Task
… The main requirement from our client was the return on investment. Without clearly defined KPIs.
Also, increasing brand awareness in the market (the number of live, targeted followers on Instagram).
What was immediately noted:
- It was immediately decided that our advertising strategy would focus on sales for the B2B segment. Why? For the B2C segment, it is important to have bright content. The client manages the page independently, so comparing the content with competitors, we see a noticeable difference and in the long run, a potential client's choice will be competitors. B2B, in turn, has larger invoices and a less competitive field. Selling to another business in our case is easier, minimizing the risk of non-recovery and high invoices.
- To achieve the task of increasing followers, it was decided to use promotional campaigns through Instagram, and to increase the number of requests for neon production - performance tools.
Work
At the beginning, we divided the advertising budget into two sources:
Promo: launching an Instagram campaign (To achieve the goal of increasing brand awareness in the Polish market).
Performance: launching through the advertising cabinet (For selling our product to the B2B segment).
Service
An important point for us - client convenience.
1. Daily reporting
1. We created a table for the client, taking into account margins, profit calculations, and automated the calculation processes.
2. API integration
1. All leads must be stored somewhere and be easily accessible to the client. Therefore, we integrated Facebook and Google Sheets, where the client will automatically see each new lead and can call/write to them. No need to constantly report or export something!
Results on brand awareness
Thanks to the right offers and creatives, we managed to acquire a targeted follower for less than $1, while the main advertising budget was focused on sales rather than acquisition!
Summary:
Advertising budget: $771.07
Revenue: $6512.50
ROAS 844%
New followers +757
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361 USD More than $200,000 turn for E-com
Social Media Advertising
Link to https://cukorka.com.ua/
Primary objectives
… Starting collaboration with various projects, including in the e-commerce sector, we first focus on setting goals and formulating a strategic plan for their achievement.In this specific scenario, the customer’s desire was significant: to reach 150 daily sales in the online store with a further trajectory of continuous expansion.Individual objectives were to keep the value of one sale below $6, scale operations without a noticeable CPA splash and increase brand awareness.The cooperation is scheduled for 7 months, and we continue to report our efforts to develop this partnership.Results
More than 8,500 applications
- $ 3-4 loyalty for sale
$40,000 + total budget
Decision
We split the tasks into different stages.Phase 1 - Product Research: Goods in this online store belong to the category of food products of daily demand (FMCG).Stage 2 - Audience Research: The target audience is broad enough, but it is mainly made up of women aged 25-50 who are interested in cooking and care for the well-being of their family.Step 3 – Competition Analysis: A thorough study of competitors’ websites, offers and creativity has enabled us to identify the areas in which we could overcome them.Stage 4 - Determination of key categories and products: Determination of the main categories and products that form the foundation of the project.Stage 5 – Creation of proposals and communication strategy: Developing proposals and comprehensive communication strategy, etc.The advantage of the business model is in encouraging repeated orders over time, which means high vital value (LTV) of customers.Step 6 - Creative Training: We have chosen a videocreative to effectively demonstrate and explain the product’s advantages to potential customers.Our choice turned out to be successful as the video exceeded static photographs.Step 7 – Combating technical aspects, including the setting and evaluation of analytics and CRM services.These include Facebook Ads account settings, Facebook Pixel and site events settings, domain checking and strategic priority of online events.Step 8*- Predicts the launch of advertising campaigns to verify the hypotheses and determine the most effective.Stage 9 - It covers the improvement and expansion of successful advertising initiatives.It is important to understand that advertising campaign management is an uninterrupted process.The success of the project can be explained by several factors.First of all, the real demand for a product in combination with its availability and the ability to buy sets significantly increased the average transaction cost.Also an important role has been played by a simple, fast and conversion-oriented website.Find out more detailed and detailed details from the cabinet following this case.
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316 USD More than 40 sales per day - Nizhno Brand
Social Media Advertising
Information about the project
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Nizhno Brand is an Ukrainian brand of clothing with its own production in the city of Žmelitsky, which began its activity a few years ago and was able to actively start scaling after the beginning of the war.Instagram - https://www.instagram.com/nizhno.brand/
… Facebook - https://www.facebook.com/nizhnobrand/
The task
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The main requirement from our customer was the sum of invested investments - increasing the number of sales with the highest efficiency of invested money.
What was immediately understood:
The main playsment is Instagram, through a significant portion of the audience in this playsment and the active activity of the brand in Instagram.
Preparation
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Before the start of the cooperation on the target, a table of decomposition was prepared and discussed, where the basic information on the results will be entered both from the target side (CTR, Lady, budget), and the business results (the number of sales, gross profits, etc.)Do you want a bit of the creatives you used?The Secret)
Results (on request by the customer in the last 14 days at the time of the case creation)
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Advertising budget – $3953
Ladies (from the direction) - 3379
The price of the ice ~ 1.17$
CTR ~ 3.2%
Selling – 550+
Learn more with the screens of the office and the video on this case
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180 USD Exhibition of shoes in Ukraine
Social Media Advertising
ARENA EXPO SHOES is the first large shoe exhibition!Overall, this is an open place for rescueers of any scale who want to find the manufacturer and directly come to the most profitable cooperation.It is in this exhibition that retayers can physically see and "touch" the products of manufacturers.Location: LVIV ARENA
Organizers: Association of Ukrainian and European Manufacturers
… The mission of the project is to unite in one ecosystem the manufacturers of shoes and reservoirs of Ukraine and Europe.
The main tasks I have set up for myself:
Campaign on Coverage (CPM)
Contractual Campaign on the Website (CPA – Registration)
Signature Campaign (CPC) - Test
Retargeting
The Results:
More than 1 million views
320 visitors.
130 new partners.I don’t know the exact information about the number of orders from one partner, but I was screaming about the numbers, so we can count:
1 partner = 18 pairs of shoes
Marge: ~30% (one pair)
The average price: 750 UAH
Profit: 225 UAH
130 partners = 2340 couples = 526 500 UAH profit
Advertising expenditure: 16,000 UAH
ROI = 3290,6 % - it’s not good, right?For each 1 UAH invested in the advertising to get a little more than 32 UAH!I think this is the first order.We know about LTV.
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180 USD Promote the brand of feed for animals
Social Media Advertising
SAVORY is a biologically appropriate, fully balanced food of the class holistic, the taste of which can love, and the composition is closest to the natural diet of the four layers.Advertising budget: $1000/month
$650 for a new audience
$350 for promo + advertising of special offers on the site (purpose - increase sales)
… The main requirement from our customer was to increase the brand awareness and audience.
What was immediately understood:
- The client doesn't want to conduct competitions, because he believes that many of them will come to the "hunting"
KPI is $1.3 per subscriber.We do not take the easiest methods of attracting the audience.For the customer, it is important that the subscribers come directly, not because of "You are me, but I are you"
Target and Results
The main objectives that are used to find a new audience: traffic and promotions
We combine the objectives because they bring results.In addition, they have a little different approach.What are the results of the signatories:
Number of people: 5972
Number of people: 8044
CPF exits ~1.1$ per subscriber (+2072)
And when the customer was daring to make 1 test competition, they had about $0.32 per subscriber.Results from sales:
For the entire period of 28.05.23 we have 152 sales at the amount of 56240 UAH
Results from awareness:
More than 350,000 coverings/miss
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180 USD The Most Aesthetic Dentistry of Kharkiv
Social Media Advertising
Aesthetic Dental Clinic is a dental clinic in the city of Kharkiv, which carries out a full range of dental services with modern premium quality equipment.
Advertising budget: $300
… The main requirement from our customer was the sum of investments.
What was immediately understood:
The client has no packed Facebook page, so the main playsment is infstagram.
There is no direct manager on the client’s side, so he will respond to the message. In his first answers, he should emphasize the problem places and options for solving these problems.
Results
Ladies (from the direction) - 47
The price of the ice is $5.93
CTR – 1.1%
Reviews and compliments on completed projects 4
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
19 August 2025
1090 USD
Launch and optimize advertising on Facebook Ads (betting, gambling)
Quality
Professionalism
Cost
Contactability
Deadlines
The specialist was always in touch, worked diligently, and tried to find solutions. The niche (betting on Facebook) turned out to be very complex and required more experience, so the result was not as expected. Overall, the specialist is responsible and hardworking.
19 February 2024
11 USD
Consulting - Target for the clothing store
Quality
Professionalism
Cost
Contactability
Deadlines
Dennis performed the task well. He clearly conducted an audit of the advertising office and indicated the moments that were problematic. Now they have agreed on continuous cooperation so that he and his team help me with the target because I see that they work well and understand their business. I recommend this executive!
4 January 2024
11 USD
Access to Adheart Service
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much for responding to my request! Dennis quickly and clearly explained and performed everything. I recommend it!
25 November 2023
361 USD
Targetologist
Quality
Professionalism
Cost
Contactability
Deadlines
A great performer!
I strongly recommend collaboration to everyone!
Excellent work, always in contact!
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