Dmytro Dub
Offer Dmytro work on your next project.
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Offer work 
Kyiv,
Ukraine
11 months 22 days back
available for hire
age 31 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Skills and abilities
Design & art
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Banners
from 11 USD for day
Services
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Customer Support
from 23 USD for project
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Information Gathering
from 23 USD for project
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Online Stores & E-commerce
from 23 USD for day
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Payment Systems Integration
from 23 USD for day
Promotion
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Contextual Advertising
from 23 USD for day
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Lead Generation & Sales
from 45 USD for day
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Marketing Research
from 23 USD for day
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Social Media Advertising
from 23 USD for day
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Social Media Marketing (SMM)
from 23 USD for day
Outsourcing & consulting
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Project Management
from 45 USD for day
Writing
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AI Content Creation
from 5 USD for project
Portfolio
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226 USD iMen online store
For the online store of mobile accessories, my main task was to conduct a detailed analysis of previous advertising campaigns and optimization to reduce the cost per conversion (CPC). Here is a detailed description of the work performed:
Analysis of previous advertising campaigns:
… Conducted a detailed audit of existing campaigns in Google Ads, including analysis of keywords, ads, targeting, and landing pages.
Identified weaknesses that affected the increased cost per click and low conversion rate, including irrelevant keywords, ineffective targeting, and ads with low CTR (Click-Through Rate).
Assessed the competitive environment and trends in the mobile accessories sector to better navigate the market.
Keyword optimization:
Removed keywords that brought few conversions but were expensive.
Added low-competition but high-conversion keywords that contribute to reducing the cost per click (CPC) and increasing profitability.
Expanded the list of negative keywords to exclude irrelevant queries and reduce non-targeted traffic.
Bid and budget optimization:
Applied an automated bidding strategy focused on maximizing the number of conversions at minimal cost.
Optimized the budget based on the performance analysis of different ad groups and campaigns, reallocating resources to the most effective areas.
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1353 USD Tactical Goods Store
Contextual Advertising
For the online equipment store, I conducted a complete set of works necessary for a successful launch and further promotion. The main tasks included the following:
Creating a Google Ads account:
… Starting work on setting up Google Ads, creating an account, connecting payment tools, and integrating with analytical systems to track results.
Proper organization of campaigns for search and display advertising, which allowed for a clear structure for future scaling.
Setting up advertising campaigns:
Developing a strategy based on the key goals of the store: increasing traffic, improving conversions, and maximizing ROI.
Setting up search, display, and remarketing campaigns considering the specifics of the product (equipment for tourism, camping, etc.), which allowed for the most effective reach of the target audience.
Optimizing targeting and selecting appropriate audiences: by interests, demographics, and behavioral factors.
Keyword optimization:
Careful selection of keywords for advertising campaigns using Google Keyword Planner tools, which allowed attracting relevant traffic.
Making adjustments to the keyword strategy based on campaign metrics to improve advertising effectiveness.
Creating long-tail keywords that improved conversion due to the target audience with more specific intentions.
Setting up conversion tracking:
Implementing conversion tracking through Google Tag Manager and Google Analytics to monitor all user interactions on the site.
Connecting goals and events to collect data on sales, user registrations, adding products to the cart, etc.
Optimizing landing pages:
Working on improving product and category pages to increase conversions (optimizing for faster page loading, improving structure, UX/UI design).
A/B testing different page variants to determine the most effective approach.
Analysis and reporting:
Regular analysis of advertising campaigns, adjusting bids and strategies based on data from Google Analytics and Google Ads reports.
Preparing reports on campaign results, assessing achieved goals and profitability metrics.
This work covered all the basic stages of setting up an online store that are necessary for effectively attracting traffic and increasing sales through Google Ads.
Activity
| Latest proposals 3 | Budget | Added | Deadlines | Proposal | |
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Setting up the promo site.
45 USD
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Adding feeds to the site on the Khoroshop platform for marketplaces, Rozetka, Prom, Kasta
68 USD
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Publish an article on Wikipedia
34 USD
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