Yevhenii Abliaiev
3 years back
age 25 years
on the service 6 years
Rating
Language proficiency level
Skills and abilities
Promotion
- Lead Generation & Sales
- Social Media Advertising
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Social Media Marketing (SMM)
from 180 USD for project
Portfolio
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451 USD $222,981 in 4 months for the home building company
Social Media Marketing (SMM)About the company
Our customer is a construction company in the field of small floor home construction of a full cycle.All stages of construction are under key, there is a large team of 50 people.course of work
Having experience in launching such projects, we decided to first test the quiz site.After the development and coordination we launched it and received the first applications.They made a link: a lead-magnet + quiz, which encouraged people to leave their contact details.After passing the quiz the person received a useful checklist as well as a catalogue of works, thus we heat it with our completed projects even more.They created creative designs and launched a quiz.They identified the working audiences, adjusted the quests, updated the creatives and launched the advertising again.As a result, we got a working link that brought target applications for a good price that the customer and we were very pleased.Results
Total number of applications: 230
… Price of the application: $5 to $5
Sales: 3 sales for $222,981.Deadlines for cooperation: October 2021 – February 2022.Cooperation ended in connection with the war.
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428 USD Furniture for the premium segment. $15,000 profit
Social Media Marketing (SMM)The entrance data:
This time our customer was the Kyiv furniture company Cromleh.The average cheque of the company was higher than the average, and therefore the product itself was different from the majority of furniture companies on the market.Before that, the company had already worked with traffic subcontractors, but the necessary result could not be obtained.The main problems that we have faced:
1 .The owners wanted to scale, but when the budget was raised for advertising, the results of the subordinates became much worse and unprofitable.2ndAdvertising did not cover the correct CA, which led to the fact that many leaders were counting on cheaper furniture, and conversions strongly cut off.
… ThreeA strong volatility of results, which sometimes did not exist at all, through which the department of sale could sit without robots
Hypothesis
Since the company’s website did not respond to the criteria for efficient processing of inbound traffic, our first hypothesis was quis-landing which in interactive form qualified the customer’s request and significantly asked the job of the sales department thanks to the additional information which managers received from their CRM.Despite the control of the leads price, our task was also to control their qualification, so we were constantly receiving feedback on the quality of leads from the manager of the company’s sales department.In our case, the cheap ladies had a bad qualification, so we constantly changed advertising strategies and looked for the same CA, which is pricing premium materials and furniture, and the high price will not be.Our goal was as possible to simplify the work of the department of sales for the account of the already filtered creativity and the quizz of the auditorium, which would wast the rest and leave the application.Materials for landings and creatives were taken exclusively from the company’s already realised projects*
After many tests, we managed to find the "zv'язку" which gives the optimal price, providing with the minimum number of "sharoviches".After the re-start of advertising campaigns, the price rose, but everything was still included in our KPI ($15).
Another hypothesis was the form of Facebook itself, so they did not give the desired result through that hypothesis was rejected.How did you solve the customer’s problems?Find the right and platospowerful segment of the auditorium for the cost of constant tests of different hypotheses: creative, technical and product
They constantly controlled the quality and qualification of the leads thanks to the constant reversal connection from the department of sales and the owners of the company and most importantly:
ThreeThrough digital audit and individual briefing, they conducted a detailed analysis of the project and until the start of the cooperation, all the basic processes and metrics for the most effective advertising communication.Results are:
Advertising budget: $1200
Number of receipts: 85
Of them targeted: 72 ( taken into the work)
Qualification: 85%
The price of the ice: $14.11
The average check: $5,000
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158 USD ROAS 383% for the male clothes brand in 8 days of advertising (sold out)
Social Media Marketing (SMM)About the project
A well-known clothing brand in the CIS, which has become popular thanks to the YouTube show.The guys contacted us to increase sales for targeted advertising on Instagram.The company has seasonal sales, they make a merch and open sales 4 times a year.The average check: $40
Website: optimusgang.com
… Instagram: instagram.com/optimusgang
The tasks
Increase the number of sales.100% of our subscribers and fans should have known that we have a merch out and they have a limited time to purchase clothes.course of work
Bases from Instagram subscribers are collected according to different criteria;
Develop a strategy for launching advertising based on the tasks;
TZ for the recording of creative and image rollers;
The material received is processed with our designer;
More than 10 audiences have been demonstrated in a short period of time.
a system of daily application accounting;
Different banners were tested and the detection was effective.Examples of Creatives
I will download personal messages if necessary.We were mainly working with moush rollers.Since the company did not launch advertising before this, we had to buy advertising accounts and after a certain budget was turned off they were blocked.The daily budget: $100, with this some difficulties arose, but they didn’t prevent us from fulfilling the tasks.Results
Advertising time: 19.04-02.05
Budget: $800
Number of sales: 74
Profit: 3 071$
The customer is still contacting us for seasonal sales.
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338 USD $13,000 profit for the production of tables with $2000 investment
Social Media Marketing (SMM)About the company
We worked with this company last summer for 3 months (there was a long break in work).The boys made good tables of artificial stone for the kitchen / baths / offices.Our responsibility was to lead-generate for a specific product.What problems have you faced?The customer did not want to lead a personal brand on Instagram and YouTube.There is no sales line for the business.No communication strategy for advertising and business has been developed.The main sales channel was Sarafan radio, the customer did not believe in sales through social networks.There was no landing page where traffic could be brought and converted into requests.course of work
A strategy has been developed to attract applications for the service through quiz, Instagram and Facebook;
Different banners were tested and the detection was effective;
… About 30 different creatives and videos have been demonstrated;
More than 20 audiences were protested.
a system of daily application accounting;
Offers and customer UTP are developed to be distinguished among competitors;
Market analysis, competitor analysis and target audience analysis;
What was the Warner Strategy?The first step - Banner, video ( service in action and pain solution ) ---> Quiz --> Application --> Call to the customer ---> Order
The second step - We collect who interacted with advertising ---> Banner, video ( product with other advantages and promotional discount code with time limit ) ---> Lead form ---> Application --> Call to the customer ---> Order
Examples of Creatives
I will download personal messages if necessary.Results
Deadlines for cooperation: May 2021–August 2021
Number of applications: 300 applications
Cost of the application: $7
Sales amount: $13,000
Total spent all the time of cooperation: $2000
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361 USD $282,132 profits for the Interior Design Studio in 6 months
Social Media Marketing (SMM)About the company
This company is developing design projects for 50m2 apartments in good residential cities.We have been working with this project for a half year and our customer was pleased.course of work
We made a brief with the client, recorded the main theses that we will use in advertising;
Analysis of market, competitors and target audience.
… a system of daily application accounting;
Offers and customer UTP are developed to be distinguished among competitors;
40 advertising creatives (statistics, video) have been developed;
Different banners were tested and the detection was effective;
More than 15 different audiences have been demonstrated.
A quiz site is developed.What was the Warner Strategy?The first step - Banner, video ( service in action and pain solution ) ---> Quiz --> Application --> Call to the customer ---> Order
The second step - We collect who interacted with advertising ---> Banner, video ( product with other advantages and promotional discount code with time limit ) ---> Lead form ---> Application --> Call to the customer ---> Order
Examples of Creatives
I will download personal messages if necessary.Results
Deadlines for cooperation: May 2021–October 2021
Number of applications: 360 applications
Cost of the application: $10
Sales of services: $33132
Total spent all the time of cooperation: $5,000
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Targetologist for the Insta Shop.
169 USD
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Targetologist on Instagram/store
135 USD
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Set the retargeting by the Facebook Ads Pixel audience
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Targeted advertising
135 USD
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Target for the Instagrama Bollywood
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You need to set up a Facebook advertising company for quiz-landing.
158 USD
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Targets of the Instagram
158 USD
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You need to set up an advertising company on Facebook
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Set targeted advertising in Instagram (Flowers)
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Target Advertising
68 USD
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