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  1. Freelancers

Valerii Petrov

Offer Valerii work on your next project.

Ukraine Kyiv, Ukraine
4 months 26 days back
Temporarily not working temporarily not working
age 22 years
on the service 2 years
Freelancer Valerii P. — Ukraine, Kyiv. Core skill — Social Media Advertising, Contextual Advertising

Rating

Successful projects
No data
Average rating
No data
Rating
354
Social Media Advertising
291 place out of 1666
Contextual Advertising
333 place out of 1211

Language proficiency level

Українська Українська: fluent
Русский Русский: advanced
English English: upper-intermediate
Hrvatski Hrvatski: intermediate

CV

Hi there! 👋

My name is Valerii - I’m a Google Ads, Meta Ads, and analytics specialist with 4 years of practical experience working across the US and Ukrainian markets. My core expertise lies in building technically solid advertising systems, ensuring accurate analytics, and delivering consistent performance improvements.

I’ve worked with projects of various scales - from small local businesses to accounts with monthly budgets up to $25,000. My experience covers lead generation, e-commerce, food delivery, service-based companies, and other sectors where precise setup, clean analytics, and stable optimization are critical.
I’ve handled both completely new accounts that required full setup from scratch and mature advertising structures where the focus was scaling, fixing technical issues, and stabilizing CPL/CPA.


📈 Google Ads & Analytics

  • Full setup of Search, PMax, Display, and Remarketing campaigns

  • Bid optimization, keyword structuring, and dynamic connections

  • Feed management, product diagnostics, and Merchant Center configuration

  • GA4 setup and audits, accurate conversion tracking

  • Performance analysis and logical account structuring


📣 Meta Ads

  • Setup and optimization of Facebook/Instagram Ads

  • Complete funnel structure: cold & warm & retargeting

  • Conversion API, Events Manager, audience testing

  • Using Meta as an additional performance channel


🔎 My Approach

  • Technical accuracy in all configurations

  • Clean, logical campaign structures without unnecessary complexity

  • Data-driven decisions instead of assumptions

  • Transparent reporting and clear explanations

  • Systematic optimization rather than chaotic changes


📌 How I Can Help

  • Audit your advertising account and identify budget leak points

  • Set up or fully rebuild your campaigns

  • Stabilize or reduce CPC, CPL, and CPA

  • Fix issues with feeds, Merchant Center, GA4, Pixel/Conversion API

  • Build complete advertising infrastructure from scratch


If you're looking for a specialist who works technically, structurally, and without unnecessary noise - I’ll be glad to assist.

Best regards,
Valerii

Skills and abilities

Promotion

Portfolio


  • 70 USD

    Tracking for GA4 and FB Pixel via GTM

    Social Media Advertising
    Tracking for GA4 and FB Pixel via GTM — example of freelancer's portfolio work in category Social Media Advertising
    Complete tracking setup for a travel services website, including UX audit and implementation of accurate analytics for future advertising optimization.

    Work completed:
    - Conducted a full technical audit and identified critical issues in dataLayer, button functionality, and the payment process.
    … - Prepared a detailed bug report for developers.
    - Created a Google Tag Manager account, connected GA4 and Facebook Pixel, and configured and tested the tracking setup.
    - After a second round of testing, identified additional issues and delivered an updated technical document to the developers.
    - Created a server container and implemented the Facebook Conversion API via Google Cloud to improve event quality and bypass tracking blockers.

    Result:
    - Correct event transmission to GA4 and Facebook.
    - Improved Event Match Quality through server-side implementation.
    - The site is technically prepared for launching advertising campaigns and conducting full analytics.
    - The project is in the final stage of implementation.

    #gtm #GA4 #Pixelfacebook #ConversionAPI #GoogleAnalytics
  • 50 USD

    Setting up FB Pixel + Conversion API

    Social Media Advertising
    Setting up FB Pixel + Conversion API — example of freelancer's portfolio work in category Social Media Advertising
    The client reached out with an issue of incorrect tracking: the Facebook Pixel was improperly configured, events were not being transmitted, and the dataLayer lacked essential signals. This made proper analytics and ad optimization impossible.

    Work completed:
    - Performed a full website audit and identified critical tracking issues.
    … - Prepared technical requirements for developers to implement the necessary dataLayer events.
    - Configured a complete set of events (view_content, add_to_cart, purchase, etc.) via Google Tag Manager.
    - Set up a server container and implemented the Conversion API using Google Cloud.

    Result:
    - Accurate tracking of all key events.
    - Achieved 82% event matching through server-side data transmission.
    - The site is fully prepared for analytics and advertising optimization in Facebook and Google.

    #GoogleTagManager #ConversionAPI #EventTracking #Pixelfacebook