Svetlana Volkova
Rating
Skills and abilities
Portfolio
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Promotion of the private clinic website.
Search Engine Optimization (SEO)BIO project - Region: Ukraine - Nizhny Novgorod: website of private clinic https://pituitary.com.ua/ - Promotion period: August - November - Service: Promotion of the site - internal and external optimization
The tasks:
Increased Visitability
… Increase the number of key requests in the top 10 of Google.What was done:
A complete audit of the site was carried out to identify internal errors, after the site was transferred to a new template of the site.Closed and removed outgoing links
filled empty h1, description, title
Posts in the H1, description, title
Remove links to closed pages in robots.txt
Deleted bite links
Corrected errors on the site map
Accelerate the response to 3c.
Other small directions are made.The Results:
Increase the visibility of the site to 63%.( The
The number of requests in the top 10 of Google is 90%.Increase of traffic by 533%
What we are planning to do:
We do not stop on the achieved results.We are now developing a content strategy to increase the number of targeted visitors on the site.We are planning to post information about the doctors and clinic achievements on news and thematic sites.by freshit.net
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Cashexchange.com.ua
Over the four-month working period, the number of indexed project pages in Yandex increased from 3787 to 24,000 pages.The number of pages in the Google index increased from 28,000 to 95100 pages, and the main edition of Google increased from 877 to 2860 pages.Increase in total traffic in November 2011.Compared to the initial data for July 2011.Over 261 percent:
Number of visits from search engines in November 2011.Compared to the initial data for July 2011.exceeded 298%:The number of search queries by which users move to a site from search engines increased from 3848 to 14623:The number of search queries by which users move to a site from search engines increased from 3848 to 14623:The number of permanent users resource increased.The number of brand searches (related to the domain name of the resource) increased by 332%:
The number of visitors returned in November 2011.Increased by 314,40% compared to July 2011: The number of priority semantic core requests (846 requests) in TOP-10 Google increased from 31% to 53% less than in 3 months of link promotion
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SEO in the development stage of the BERTONI.ua website
Search Engine Optimization (SEO)• 10843 visits from free search for a month during the season
• 490 visits from free search per day at the peak point
• 0 rubles for links
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The Wireless Internet Store
Contextual AdvertisingFrom the first days of the campaign with such a broad scope showed a good result, and we have continued to work in this direction, increasingly carefully breaking the campaigns on the operating systems, the types of locations, etc.This allows you to work with each audience in its own way, identify effective and ineffective actions.Currently, we attract more and more people who have left the application on the site, keeping the low cost of their attraction.As a result for today:
Number of applications received: 1529
The cost of one application (costs/col-in applications): 9,57 UAHThe context-media network of Google AdWords is a very powerful channel to attract new customers, especially when it is necessary to cover a wide audience.But it is worth noting that no advertising will be effective if your offer is not interesting to those people you consider a target audience.Therefore, first of all, pay attention to what you can offer, and trust the work with advertising campaigns to specialists.
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store of car parts
Contextual Advertising
During the first month of advertising campaigns on the site was attracted 2306 visitors, and only 27 of them came to the page with registration that is necessary to make a order, and no one made the purchase on the site until the end.According to the customer, after the launch of the advertising, the number of calls increased significantly, and people made orders via the phone, but in any case, we lost a significant part of possible customers.The solution to this problem was the development on the client’s side of a number of landing pages taking into account our recommendations.Pages were one-type and distinguished only by some elements that were different for certain keywords clusters.Now the person was enough to send a phone number using a special form, and then the manager contacted him.This action we began to track as a target – sending the application.According to the customer, the current campaigns have been changed and new campaigns have been added, as we now had landing pages even under quite common keywords.
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Targeting for rain
Contextual Advertising
The customer is engaged in the delivery of food in the city of Kharkov.By conducting a small study, we confirmed the hypothesis that people often order a meal at home when there is a bad weather on the street, i.e. rain.We decided to use the demographic targeting in the Google CMS during the rain.Unfortunately, there are no such deep targeting settings in AdWords, but not so long ago Google announced the possibility of using scripts to manage advertising.What was taken as the basis for writing the next script, which included our campaign when the city was rain, and turned it off when the rain was over.To find out the current weather conditions, we used the wunderground.com service, which was used in other examples of weather targeting.The total conversion rate was more than 31%.This figure included both the order of food through the basket and the visit to the contact page.Telephone calls are not traced.The conversion rate on order through the basket was 3.45%, which is a very high indicator for demographic targeting in the context-media network.
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by Mirinstrumenta.ua
Contextual Advertising
We had to re-see all the keywords, choose these, which brought the most revenue and raise costs for them.
We restructed campaigns, changed key words types.
Also, every week we monitored the situation by making deep reports on campaigns.
May 1, 2014 - Aug 31, 2014
… Revenue grown from UAH 113,931 to UAH 168,530
ROAS grown from 803.06% to 1,476.28%
Ecomerce conversion rate grown from 0.92% to 1.18%
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by prozaxist.com
Contextual Advertising
Channels used
Google Adwords and Yandex.Direct
Revenue
… Dec 2014 UAH 18,090.20
March 2015 UAH 50,621.17
Conversion Rate
Dec 2014 1.28%
March 2015 1.76%
by ROI
Dec 2014 776.00%
March 2015 1254.00%
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by modus-vivendi.com.ru
Contextual Advertising
Results
The click
January 2015 – 340
March 2015 – 1119
… The price per click dropped twice: from $0.20 in January to $0.10 in March.
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The Decolux.ru
Contextual Advertising
In 2 months the price of achieving significant goals (callings, orders of coups for shedding, orders of back calls) decreased 5.5 times, from 2 581,22 r. at the beginning to 472,12 r. in the last two weeks of work.
The average monthly conversion rate increased from 0.7% to 2.06% (4,57% in the last week of work).
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by Digitaldevice.ua
Contextual Advertising
In three months, the visibility was increased while the conversion rate was increased.
Click 781 in August and 1175 in October
Conversion 2.25% in August and 4.48% in October
The budget was stabilized and in the next 4 months we cut it by twice, with the conversion rate increased further - to 5.16% in January.
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Creating "under key" + SEO site Modda.com.ua
Website DevelopmentThe website is developed on the UMI.CMS Shop system.
About the site:
… It is developed with internal optimization. Ready to advance immediately.
The XSLT templator is used.
The function "Buy in 1 click" is developed (the current version of the site is being delivered).
Signed registration through social networks (used by Loginza).
The possibility of generating metaphor is projected.
It is possible to quickly view the product without moving to a new page.
Designed a convenient selection of clothes and purchase of goods in different sizes.
Read the project description and customer reviews on our website freshit.net at the link: freshit.net/razrabotka/
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Site "under key" + SEO site Bertoni.ua
Website DevelopmentRead the case on this project on our website: http://freshit.net/keysy/kejs-seo-bertoni/#bertoni
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Creating "under key" + SEO site Copy-Copy.com.ua
Search Engine Optimization (SEO)Read the case on this project on our website: http://freshit.net/keysy/kejs-copy-copycomua/#copycopy
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Creating "under key" + SEO site BigTorg.com.ua
Website DevelopmentThe website is developed on the UMI.CMS Shop system.
About the site:
… Designed the interface for the purchase of the goods and the required amount.
It is developed with internal optimization. Ready to advance immediately.
The XSLT templator is used.
The functionality “1 product on trial” is developed.
Designed a discount module.
Modernized data exchange module so that the site manager has the opportunity to download the product options (not to confuse with filters/parameters)
Read the project description and customer reviews on our website freshit.net at the link: freshit.net/razrabotka/
Activity
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Оптимизация и продвижение сайта
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Вывести сайт в топ 10
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SEO for https://i4horeca.com.ua
147 USD
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