Svetlana Volkova
Private message 
Kharkiv,
Ukraine
3 years back
available for hire
age 43 years
on the service 8 years
Rating
Successful projects
Average rating
Skills and abilities
Portfolio
- All works 5
- Search Engine Optimization (SEO) 2
- Website Development 1
- Contextual Advertising 1
- Social Media Marketing (SMM) 1
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Creation of a website and integration of the 1C store
Website Development
The customer is a regional representative of the manufacturing company that produces colored products.The online store was absent, it is conducted on the basis of 1c Enterprise.Objectives and objectives of the project
The tasks that have been assigned to the agency:
The development of an online store with a unique structure of product presentation.On one page of the product card you need to be able to choose different modifications of the product by color, volume, packaging, etc.Project optimization to promote in search engines at the development stage of the site (SEO).Synchronization of the warehouse account of the goods of the online store with the account data in 1c.Synchronization of the prices of goods in the online store with account data in 1c.Transmission of online store orders in 1c, taking into account 1c analysis by counterparts.Selection of Platform
For the development of the online store, the platform OpenCart 3.0.2 was selected. The integration was carried out with 1c version 7.Implementation of Project
… At the stage of the formation of the initial requirements, the customer formulated the "sector standard" on the presentation of colored products in stores from TOP 10, namely: on the product card the buyer must see the name of the goods, and choose from the whole family.Due to the fact that the ready solutions for OpenCart 3 were not found, we have developed the "Related Options" feature that ultimately allowed the buyer to conveniently choose the product.According to the customer's supplied machets, the design of the store was overwhelmed.According to the account 1c, we have formed a catalogue of goods and uploaded to the online store.It should be noted that the customer has done a lot of work to clarify the data of the catalogue, as well as to improve the work of a new unique function.
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Promotion of the private clinic website.
Search Engine Optimization (SEO)
BIO project - Region: Ukraine - Nizhny Novgorod: website of private clinic https://pituitary.com.ua/ - Promotion period: August - November - Service: Promotion of the site - internal and external optimization
The tasks:
Increased Visitability
Increase the number of key requests in the top 10 of Google.What was done:
… A complete audit of the site was carried out to identify internal errors, after the site was transferred to a new template of the site.Closed and removed outgoing links
filled empty h1, description, title
Posts in H1, description, title
Remove links to closed pages in robots.txt
Deleted bite links
Corrected errors on the site map
Accelerate the response to 3c.
Other small directions are made.The Results:
Increase the visibility of the site to 63%.The number of requests in the top 10 of Google is 90%.Traffic increased by 533%.What we plan to do
We do not stop on the achieved results.We are now developing a content strategy to increase the number of targeted visitors on the site.We are planning to post information about the doctors and clinic achievements on news and thematic sites.
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In Turnet car parts store
Contextual Advertising
To us in the studio addressed the customer with the standard problem of a number of online stores of automotive parts of Ukraine.The problem can be described as follows: it’s easier to get the detail on your own than to find it on the site and order it.The particularity was that the appeal was not to the services in the field of jurisdiction, but to the conduct of advertising campaigns in Google AdWords.Due to the small budget for advertising campaigns, the most priority car brands were selected.The advertising was conducted on the sections of the site, in which the possibility of further selection of details based on a whole range of features is presented.During the first month of advertising campaigns on the site was attracted 2306 visitors, and only 27 of them came to the page with registration that is necessary to make a order, and no one made the purchase on the site until the end.According to the customer, after the launch of the advertising, the number of calls increased significantly, and people made orders via the phone, but in any case, we lost a significant part of possible customers.The solution to this problem was the development on the client’s side of a number of landing pages taking into account our recommendations.Pages were one-type and distinguished only by some elements that were different for certain keywords clusters.Now the person was enough to send a phone number using a special form, and then the manager contacted him.This action we began to track as a target – sending the application.Additionally, the statistics obtained over the previous period on advertising campaigns allowed a number of changes to improve their results.According to the customer, the current campaigns have been changed and new campaigns have been added, as we now had landing pages even under quite common keywords.These activities in the complex enabled significantly to increase the effectiveness of advertising campaigns.
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Internet shop of jewellery
Search Engine Optimization (SEO)
Goal: Increase the visibility of the site, bring key queries to the top 10 of Google and attract more target traffic
The task is to conduct an audit of the site, to identify and correct the technical errors of the site, to select requests that increase traffic, to analyze competitors and to identify their strengths, to make a link and content strategy for the site.Collaboration with previous executives did not bring the desired results, so the customer contacted us for consultation.The initial audit found that no work was carried out.After that, our cooperation began.Plan of performed work:
Development of project promotion strategy,Audit of the Internet resource,Forming the semantic core,Composing the technical task for the copywriter,Internal site optimization,External site optimization,Suggestions for improving the userability of the site.realization
The detailed analysis of the site enabled the detection of technical errors and enabled the removal of all errors and failures with the maximum speed.Remove bited links, Set the adaptive version of the site, Set the 301 redirect from the “moor” pages, Increased the download speed of the pages, Set the relink of the site pages.We have given the customer advice to correct the errors.Updated the semantic core and prepared a technical task for writing SEO texts taking into account LSI phrases.The text was written by our copywriters, and the technical improvements were made by the client's programming.Business owners were interested in success, quickly implemented the necessary directions, and there were constant discussions on the improvement of the project.After the implementation of the improvements, we began to optimize external.Before purchasing the links, they compiled a link strategy and analyzed the link profile by the main customers.The main emphasis was made on quality eternal links from thematic sites.Results
… Min. the meaning.1,078, Max is the meaning.3,325
Min. the meaning.12724, Max is the meaning.59872 - Growth dynamics
Min. the meaning.10708 Max is a meaning.65938 - call in key phrases
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Promotion of Italian cosmetics in social networks
Social Media Marketing (SMM)
The Bio Project
Region : Ukraine
Nice: Sales of Italian brand cosmetics
Promotion period: mid-March 2018 - today
… Service: Targeted Social Media Advertising: Facebook and Instagram
The tasks:
Over the course of the year to increase the number of subscribers on Facebook and Instagram pages to 10,000 members.in every social network without the use of "black" methods.The characteristics:
A highly competitive niche with many years of competitors.Cosmetics is not the mass of the market, but the average price segment and above.Not all products are available in the warehouse.The completed work:
At the beginning of each reporting period with the SMM-specialist of the company is drawn up an activity plan for a month.A promotion strategy is being developed.The budget for targeted advertising is distributed between 3 main directions: advertising priority products for the company, pixel advertising, advertising giveaway competitions.Advertising posts are being prepared that dissolve the company style.Different target audiences are selected according to the advertised product.In the first month of work with the aim of attracting a large number of interested subscribers, competitions were held.The achieved results:
Increased number of subscribers according to the results of 2 months of work: Facebook - +2,930 members, Instagram - +2,045 members.The cost of the subscriber is 6.1 UAH.(Middle value for both social networks)The increase in the number of comments under the publications and queries in Direct with questions about cosmetics - composition, prices, rules of delivery of the online store, etc., which indicates the attraction to the pages of the interested audience.Increase user content through photo reviews about cosmetics from participants in giveaway competitions.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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SEO Optimization of the Internet Store
147 USD
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Context Advertising “Sales of Households”
124 USD
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СЕО продвижение сайта по продаже домов со сруба
169 USD
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Написать ТЗ по SEO-оптимизации сайта
7 USD
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SEO оптимизация сайта.
95 USD
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SEO Аудит + Семантика посадочных + семантика для блога
230 USD
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Настройка контекстной рекламы Яндекс+ Гугл. Банерные сети
173 USD
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SEO продвижение сайта
117 USD
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Анализ сайта и рекомендации SEO
289 USD
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Раскрутка магазина на ROZETKA
230 USD
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