Hanna Kostenko
Rating
Language proficiency level
CV
About Me
I am a retoucher with over 10 years of experience, specializing in photo editing using modern technologies such as artificial intelligence, neural filters, and automated actions. Thanks to these tools, my work always maintains a high level of detail and quality, allowing me to tackle the most complex client challenges.
I also have over 5 years of experience in the field of printing and graphic design. I have successfully developed designs for printed materials, branded products, and advertising campaigns. These skills enable me to effectively combine technical precision with a creative approach in every project.
In addition, I have experience in website creation and online promotion. I have helped brands grow through social media and other online channels, ensuring their active presence on the web.
Throughout my career, I have successfully collaborated with European companies, which has allowed me to understand the demands of the international market and adapt to its specifics.
I am seeking new projects and opportunities for growth in the fields of retouching, design, and digital promotion.
Skills and abilities
Programming
Design & art
Photo, Audio & Video
Promotion
Portfolio
- All works 16
- Photo Processing 4
- Website Maintenance 3
- Print Design 2
- Marketing Research 3
- Social Media Marketing (SMM) 2
- Website SEO Audit 2
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581 USD SEO audit
Website SEO AuditSEO for site ITSsolution.net
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430 USD SEO audit
Website SEO AuditFull audit for the website semenauto.fr
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232 USD SMM restaurant La Fourchette Paris
Social Media Marketing (SMM)Here is the adapted description text without emojis and in a unified business style:
---
… ## Building an SMM Strategy for La Fourchette Paris
As part of the project, a comprehensive promotion strategy for the restaurant **La Fourchette**, located in Paris, was developed. The work included the following stages:
### 1. Defining Goals
Key goals for SMM promotion were formulated:
- Increasing brand awareness among Parisians and tourists
- Increasing the number of bookings through social media
- Growing audience engagement
- Promoting dishes, events, and the unique atmosphere of the restaurant
### 2. Target Audience Analysis
An analysis and segmentation of the target audience was conducted:
- Parisians aged 25–45, who value atmosphere and gastronomy
- Tourists looking for local and visually appealing places
- Couples, groups of friends, foodie audience
Based on this data, priority channels and content style were determined.
### 3. Platform Selection
Instagram and Facebook were chosen as key channels — as the most suitable visual-social platforms. Possible integration of TikTok and Google Maps for additional reach was also considered.
### 4. Content Strategy Development
A content matrix was created, including the following types of content:
- Informational (menu, dishes, event announcements)
- Emotional (atmosphere, staff, behind-the-scenes)
- Entertaining and engaging (polls, stories, interactive)
- Promo content (promotions, special offers, events)
Relevant formats were defined: posts, Reels, stories, live broadcasts.
### 5. Weekly Content Plan Creation
A detailed content plan for 7 days was developed:
- Formats and topics of publications were specified
- Texts for posts and stories were prepared
- Engagement scenarios through Reels, polls, timers were included
- The plan was formatted as a table and exported to PDF and PNG
### 6. Visual Style Recommendations
Solutions for visual design were proposed:
- Color palette — warm wine and natural shades
- Presentation style — coziness, Paris atmosphere, gastronomy aesthetics
- Use of branded elements and unified fonts
### 7. Promotion Recommendations
Proposals for effective promotion were prepared:
- Launching targeted advertising based on geolocation and interests
- Collaborating with local foodie bloggers and micro-influencers
- Creating UGC content and encouraging guest tags
- Conducting contests and integrating offline activities online
### Result
The restaurant received a comprehensive strategic foundation for managing and promoting social media, a content plan with ready-made texts and formats, visual recommendations, and tools for attracting a new audience.
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35 USD Strategy for SMM promotion of the restaurant La Fourche Paris
Social Media Marketing (SMM)Here is the adapted description text without emojis and in a unified business style:
---
… ## Building an SMM Strategy for La Fourchette Paris
As part of the project, a comprehensive promotion strategy for the restaurant **La Fourchette**, located in Paris, was developed. The work included the following stages:
### 1. Defining Goals
Key goals for SMM promotion were formulated:
- Increasing brand awareness among Parisians and tourists
- Increasing the number of bookings through social media
- Growing audience engagement
- Promoting dishes, events, and the unique atmosphere of the restaurant
### 2. Target Audience Analysis
An analysis and segmentation of the target audience was conducted:
- Parisians aged 25–45, who value atmosphere and gastronomy
- Tourists looking for local and visually appealing places
- Couples, groups of friends, foodie audience
Based on this data, priority channels and content style were determined.
### 3. Platform Selection
Instagram and Facebook were chosen as key channels — as the most suitable visual-social platforms. Possible integration of TikTok and Google Maps for additional reach was also considered.
### 4. Content Strategy Development
A content matrix was created, including the following types of content:
- Informational (menu, dishes, event announcements)
- Emotional (atmosphere, staff, behind-the-scenes)
- Entertaining and engaging (polls, stories, interactive)
- Promo content (promotions, special offers, events)
Relevant formats were defined: posts, Reels, stories, live broadcasts.
### 5. Weekly Content Plan Creation
A detailed content plan for 7 days was developed:
- Formats and topics of publications were specified
- Texts for posts and stories were prepared
- Engagement scenarios through Reels, polls, timers were included
- The plan was formatted as a table and exported to PDF and PNG
### 6. Visual Style Recommendations
Solutions for visual design were proposed:
- Color palette — warm wine and natural shades
- Presentation style — coziness, Paris atmosphere, gastronomy aesthetics
- Use of branded elements and unified fonts
### 7. Promotion Recommendations
Proposals for effective promotion were prepared:
- Launching targeted advertising based on geolocation and interests
- Collaborating with local foodie bloggers and micro-influencers
- Creating UGC content and encouraging guest tags
- Conducting contests and integrating offline activities online
### Result
The restaurant received a comprehensive strategic foundation for managing and promoting social media, a content plan with ready-made texts and formats, visual recommendations, and tools for attracting a new audience.
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116 USD Extended marketing audit of the brand and website Renova France
Marketing ResearchComprehensive marketing audit of the international brand Renova (website: myrenova.com) — a manufacturer of hygiene products with a bright and bold positioning. The analysis covered 10 key areas:
– Brand analysis: USP, values, visual style, communication, differences from competitors
– Website audit: structure, usability, SEO, mobile version, sales funnel
… – Review of CTAs and engagement elements
– Evaluation of integrations and analytics
– Social media analysis (Instagram, Facebook): visuals, frequency, content strategy
– Evaluation of advertising channels: digital presence, retargeting, localization
– Email marketing: presence of collection forms, welcome chains, newsletters
– Content analysis: visuals, creativity, brand alignment
– Reputation: reviews, UGC, handling feedback
– Customer journey: touchpoints, funnel, engagement stages
Prepared a detailed report with conclusions and practical recommendations for each area, including suggestions for improving UX, content strategy, analytics, and growth points in international markets.
#marketingaudit #brandaudit #websiteaudit #contentanalysis #freelancemarketer #branding #socialmediaaudit #purchasefunnel #digitalaudit #UXaudit #emailmarketing #ecommerceaudit #promotionaudit #brandpositioning #SEOaudit #GAanalytics
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116 USD Marketing audit of the Tago Poland brand
Marketing ResearchComprehensive marketing audit of the TAGO brand and website
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… A detailed marketing audit for the Polish brand TAGO, specializing in the production of confectionery products with exports to over 60 countries. The work included an analysis of all key marketing aspects:
– Brand and positioning analysis (values, USP, visual style, tone of communication)
– Corporate website audit: structure, usability, SEO, mobile adaptation, conversions
– Social media analysis: activity, visual style, engagement, content types
– Evaluation of advertising channels (availability and effectiveness of targeted and contextual advertising)
– Email marketing analysis (subscriber base, presence of automation, email chains)
– Content and creatives evaluation: brand compliance, visual style, engaging elements
– Reputation and reviews management: presence in search, Google, social media, availability of UGC
– Competitive analysis: comparison with key market players, recommendations for strengthening positioning
– Check of connected analytical systems (GA, Pixel), goal tracking
– Customer journey map and evaluation of all touchpoints: from first interest to purchase
As a result of the audit, a detailed PDF report was prepared with conclusions for each area and priority recommendations for brand development in the digital environment.
#marketingaudit #brandaudit #websiteaudit #digitalaudit #branding #contentanalysis #socialmediaaudit #freelancemarketer #competitoranalysis #engagement #purchasefunnel #emailmarketing #SEOaudit #brandaanalysis #promotionaudit
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93 USD Marketing audit of a flower shop Poland
Marketing ResearchMarketing audit for sales growth and brand recognition
I conduct a deep and structured marketing audit for businesses — from small brands to medium e-commerce. My task is not just to analyze, but to show where and how to develop.
… As part of the audit, you will receive:
Brand analysis and positioning (USP, values, visual, competitive advantages)
Website audit: structure, usability, SEO, mobile version, conversions
Social media analysis: visual, content, engagement, strategy
Advertising channel analysis: does the advertising work, effectiveness, retargeting
Email marketing: database collection, funnels, open rate, automation
Content and creatives: visual consistency, triggers, formats
Reputation and reviews: customer feedback, Google, social media, UGC
Competitors: how you differ, how to strengthen your position
Analytics and data: GA, Pixel, reporting, decision-making
Customer journey: touchpoints, funnel, engagement stages
In the end — a detailed PDF summary with recommendations and development priorities. Upon request — a 3-month roadmap, development of CJM or content plan.
I work with brands in niches: flower business, e-commerce, services, local business, lifestyle.
Individual approach, analytics + creativity, visual + numbers.
#Marketing #BrandManagement #SEOspecialist #SMMpromotion #smmcopywriting #businessaudit #geotargeting #retargeting #emailmarketing #contentstrategy #internetmarketing #branding #marketer #SMMmanager #SMMmarketing #webanalytics #seoCopywriting
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Website design / Landing
Website MaintenanceWebsite design development, website SEO optimization, SEO copywriting.
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Website design / Landing
Website MaintenanceWebsite design development, website SEO optimization, SEO copywriting.
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Website design
Website MaintenanceWebsite design development, website SEO optimization, SEO copywriting.
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Printing
Print DesignGraphic design, development of banners, business cards, menus, brochures, and more.
Branding and graphic design
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Printing
Print DesignGraphic design, development of banners, business cards, menus, brochures, and more.
Branding and graphic design
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Photo processing
Photo ProcessingAny type of photo editing.
Use of AI, Lightroom, Photoshop.
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Photo processing
Photo ProcessingAny type of photo editing.
Use of AI, Lightroom, Photoshop.
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Photo processing
Photo ProcessingAny type of photo editing.
Use of AI, Lightroom, Photoshop.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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SEO OPTIMIZATION
523 USD
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Create a website with a landing page for converting live traffic from social networks into sales.
639 USD
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Development of an SMM strategy for a facade and villa painting company (Spain, Costa Blanca)
754 USD
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Educational platform - WordPress, Amelia Pro, Przelewy24
1672 USD
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LIFTING SIDES
823 USD
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Lance ton projet
860 USD
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Website for barbershop
639 USD
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Technical assignment: Development of a multi-page website on WordPress (2 locations)
1100 USD
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SEO audit of Spanish online store and strategic plan
174 USD
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Website Optimization
290 USD
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