Olena Panchenko
Rating
Language proficiency level
Skills and abilities
Promotion
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Contextual Advertising
from 79 USD for project
Portfolio
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113 USD The Town Body Shop
Contextual Advertising
Set the search advertising and remarketing in Google Ads.English-speaking website in the United States.1 .Analysis of the scope and location of the advertised site in this area.2ndSelection of semantic core and agreement with the Customer.Structure by advertising groups.ThreeCreating and setting a search advertising campaign:
The schedule shows;
the budget;
a flexible strategy for the setting of interest;
… Targeting to the device.4 .Adding segmented regions shows to analyze and adjust the rates in the future.and 5.Writing text and adaptive search ads in accordance with the account structure and taking into account the UTP, competitive advantages.6 .Advertising extensions for PC and mobile devices:
the address;
the phones;
the clarification;
Structured descriptions;
Additional links;
The prices.7 .Adding audiences to monitor and adjust the rates.8 .Add a list of minus words.The 9.Crossing the key requests.The Results:
In the season about 50 conversions/month (callings and registration on the site).Normal time: 20-30 conversions/month
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Website optimization for the hotel (Vorohta, Karpaty)
Search Engine Optimization (SEO)Writing SEO texts, technical and contextual optimization, site registration in search engines.
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Internet shop optimization (Sales of shoes)
Search Engine Optimization (SEO)Website optimization for search engines:
1 . Writing SEO articles on the main pages of the site
2nd Complete technical optimization
Three Registration in search systems
… 4 . Registration of analytics calculators
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68 USD Search Advertising and CMS in Google Adwords
Contextual AdvertisingThe minimum budget.The work done:
The full semanical core.Distribution of requests.- Creating a campaign for contextual advertising for search and CMS (context media network)
Creating an Advertising Group.- For CSMs, locations are selected, exceptions are included (for sites), keywords, themes and interests are selected.The lists of remarketing.For each group of ads, create 3-5, relevant keyword and target page, ads.Defining and implementing an advertising strategy.Create extensions for ads: additional links, clarifications, structured descriptions, phone numbers, prices.- Improve the tracking of advertising campaigns in Google Analytics.Set goals in GA.
Weekly reports .The search campaign:
… In a month of views there were 647 clicks, 7,500 views.From the very beginning, the average price of the click was 0.92grn, and with further optimization the price was 0.68grn.The average CTR for all time is 8.52%.Context and Media Campaign:
For a month of shows, there were 468 clicks, 61,600 views.The average price of the click is 0.27g.The average CTR for all time is 0.72%.
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Optimization of the website (Dietary Supplement)
Search Engine Optimization (SEO)Complete technical and contextual optimization of the website
Activity
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Set up and conducting advertising campaigns on Google.
90 USD
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Advertising in Google, Creating a Merchant Center, Starting Google Advertising
135 USD
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Specialist in Context Advertising
90 USD
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Resolution of problems at Merchant Center
68 USD
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Creating and Editing Google Ads
25 USD
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Ведение рекламы google ads.
27 USD
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Запуск новых и корректировка имеющихся объявлений в Google Adword
45 USD
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Реорганизация контекстной рекламной кампании
56 USD
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Configuration of contextual advertising
56 USD
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You need to set up Google Ads advertising company.
50 USD
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