Henrikh Polonskyi
Offer Henrikh work on your next project.
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Offer work
Zaporizhzhia,
Ukraine
2 months 27 days back
available for hire
on the service 3 months 18 days
Rating
Successful projects
Average rating
Skills and abilities
Design & art
Portfolio
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Product Visual Design for Pet Care Brand | SUPERIUM
Social Media Page Design
Development of a visual concept for the pet-care cosmetics brand SUPERIUM. The task is to create a premium presentation of the product for e-commerce and advertising on Meta.
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Design of advertising creative for a course in photography and videography
Social Media Page Design
Task
Develop a selling visual creative for promoting a 150-hour Master Course.
Format: Instagram / Meta Ads.
… Goal: attract attention in the feed and encourage to write in Direct.
Input data
-Course name
-Program (Camera Mastery, Editing, Cinematic Skills)
-Cost ₹60,000
-Limited number of spots
My solution
1. Dark premium style
Dark background and light text create contrast and a professional mood.
2. Clear typographic hierarchy
-Large headline — hook
-Subtitle with duration (150 hours)
-Block structure of the program
-Highlighting the price with an accent color
3. Visual focus
Photo of a professional camera as a symbol of the industry and the practical orientation of the course.
4. Conversion block
“Limited seats available” and direct CTA through DM.
Tool
Canva: complete composition building from scratch (without templates), working with grid, typography, and color.
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TikTok with 70K subscribers, but reach 2%
Marketing Research
Client: car selection in Zaporizhzhia. The business is operating, sales are happening, but TikTok is generating much less than it could.
Data at the start:
• 70,600 followers
• 2,992 videos
… • 1,926 views per post (2.7% of the audience)
• 2.11% engagement (norm is 5%+)
• 2 comments on average
What was discovered:
The algorithm perceives the account as spam. Almost 3,000 videos posted over the years without a TikTok strategy limits such promotion.
The video starts with showing the car. Nothing grabs attention in the first 3 seconds, people scroll further.
Music: chanson and old tracks. The algorithm promotes trending sounds, while the target audience aged 25-45 does not resonate with such music.
Hashtags are only local: #zaporizhzhia, #auto_help3. Reach is limited to the region, although potential clients are all over Ukraine.
A profile in Russian in 2026 in Ukraine directly affects audience trust and reach.
What was recommended:
Post 3-4 times a week instead of daily. Quality is more important than quantity.
Add a hook in the first seconds. Not “Here’s a 2015 BMW,” but “The seller hid this about the car.”
Use trending music: for sports cars Phonk, for business class Trap.
Mix hashtags: popular (#car_selection, #used_cars), brands (#bmw, #mercedes), local (#auto_zaporizhzhia).
Encourage comments: “Would you buy such a car?”, “Guess the real mileage.”
Completely switch the profile to Ukrainian.
What this will give:
Views will grow to 8-12 thousand per post. Reach: from 2.4% to 10-15%. Engagement: from 2.11% to 5%+. The main thing is three times more applications without additional advertising costs.
If sales are already happening, it doesn’t mean everything is set up correctly. When TikTok shows your content to 2% of the audience instead of 20%, you are losing money simply because the algorithm is not on your side.
More content does not equal better results. The algorithm punishes for lack of system.
#TikTokMarketing #ContentStrategy #DigitalMarketing