Yevhenii G.
Brand Identity Designer | Visual Systems
Offer Yevhenii work on your next project.
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Brand Identity Designer | Visual Systems
I help brands develop consistent and logical visual solutions. My work is focused on creating practical design systems that function seamlessly across all platforms—from digital interfaces to print materials.
How I work:
- Analysis first: I study your business goals to ensure the design solves specific problems, rather than just looking good.
- Systemic approach: I design logos, select typography, and create brand guidelines that are intuitive and easy for your team to use.
- Technical precision: All assets are delivered in scalable formats (vector) with a high level of technical execution.
Core Services:
- Logo Design & Brand Identity
- Brand Guidelines & Style Guides
- Presentation & Layout Design
- Marketing Collateral
Tools: Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign.
I am open to both long-term collaborations and one-off projects that require a structured approach. To examine my visual systems in practice, explore my portfolio: behance.net/hisaotaimu
Skills and abilities
Portfolio
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Lumur
Corporate StyleSlow Coffee & Hygge Concept
In designing "Third Place" spaces, there is a fine line between creating coziness and slipping into infantilism. For the Danish coffee house Lumur, I faced the challenge of visualizing the concept of "slow living" while avoiding tropes of cuteness. Additionally, the client specifically requested a mascot within the logo.
… The task: To create an identity that acts as a "sensory buffer" between work stress and domestic peace. The style needed to be mature, complex, yet intuitively clear, strictly adhering to the Danish Hygge aesthetic.
The Solution: Soft Geometry, I rejected rigid modular grids in favor of a "Soft Geometry" concept:
· Form as Function: The visual language mimics the physical sensation of safety. We replaced rigid lines with fluid forms to literally smooth out the "sharp corners" of urban life.
· Semiotics of the Symbol: The mascot (a cat) is not just a character, it is a semantic marker. A cat instinctively finds the safest and quietest spot in a room. The logo broadcasts this state of rest.
#BrandIdentity #LogoDesign #Typography #Minimalism #DanishDesign #LogoMascot #CoffeeBranding #PackagingDesign #SlowLiving #Hygge
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Hanny Blade
Corporate StyleDevelopment of a comprehensive brand identity for a European boutique specializing in premium artisan Japanese knives.
The Business Challenge:
To engineer a visual system that successfully bridges authentic, traditional Japanese aesthetics with the high expectations of a premium European market. The identity needed to convey danger, precision, and elegance simultaneously, avoiding cliché "Asian-style" design tropes while establishing immediate market authority.
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Methodology & Solution:
The conceptual framework is built entirely on the deconstruction and synthesis of two contrasting cultural symbols:
Symbolic Duality: Integration of the Hannya mask (representing intensity, passion, and the inherent danger of the blade) with the Sakura blossom (symbolizing transience, renewal, and artistic grace). This dichotomy creates a compelling brand narrative.
Structural Geometry: The logo and supporting assets were developed using a rigorous, mathematically precise grid. This visual rhythm implicitly communicates the technical perfection and sharpness of the client's product.
Minimalist Execution: Stripping away superfluous elements to leave a clean, scalable, and highly adaptable visual language suitable for packaging, digital presence, and physical retail spaces.
Deliverables:
Market & Visual Research
Core Concept & Symbolism Development
Logo Design
Brand Strategy & Narrative
#BrandIdentity #CrossCulturalDesign #Semiotics #Minimalism #JapaneseAesthetics #DesignStrategy #GraphicDesign #STORYTELLING
Activity
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Logo and identity for the MVP booking platform Visita
406 USD
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Adaptation of new branding
500 USD
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Change the logo
45 USD
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Designer for the development of a font logo (logotype)
45 USD
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A logo needs to be created for our company.
23 USD
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Brand book designer.
451 USD
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Logo creation
200 USD
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Logo design + post templates for Telegram channel (football / betting)
180 USD
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Logo design
113 USD
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Rebranding of fish products and packaging design.
1162 USD
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