Ivan Birchenko
❰❰❰ Experience in SEO — 10 YEARS ❱❱❱ Comprehensive SEO for E-commerce ✅
Offer Ivan work on your next project.
Private message
Offer work
Kharkiv,
Ukraine
10 months 14 days back
available for hire
age 32 years
on the service 8 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
CV
Hi! My name is Ivan, and I am a professional with over 10 years of experience in SEO.
Over the years, I have successfully worked with both local projects and large e-commerce platforms.
My latest project is the largest e-commerce website in its niche in Ukraine, which has become the TOP-1 in the industry. Over 1.5 years, I built a strong team, developed a multi-year promotion strategy, and implemented a comprehensive approach that secured the project's market leadership.
I also worked on creating the Ukasko insurance aggregator from scratch. This project included the full cycle of collaboration with developers during the design phase, followed by the implementation of an SEO strategy and building a team for long-term operations.
If necessary, I have trusted contractors and a team to handle additional tasks: copywriting, PPC, development, and technical support. This allows me to offer clients a comprehensive "turnkey" solution.
Why work with me?
When you work with me, you get a partner who:
- Develops a promotion strategy focused on long-term results.
- Has experience with large projects and successfully building teams from scratch.
- Utilizes proven SEO methods, including technical optimization, content strategies, and reputation management.
- Offers a comprehensive approach with the involvement of professional copywriters, PPC specialists, and developers when needed.
My core services:
- Complete SEO optimization (technical, on-page, off-page).
- Development and implementation of long-term promotion strategies.
- Creation and management of YouTube channels.
- Local search promotion (Google Maps).
- Online reputation management (SERM).
How I work with clients:
My main goal is to create a strategy that delivers measurable results. My approach is based on perseverance and responsibility:
- Analysis: I start with an in-depth analysis of your project, competitors, and market.
- Planning: I develop a detailed plan with specific tasks and goals.
- Implementation: I execute the strategy, improving key aspects of your website or channel.
- Optimization: I continuously monitor results, make adjustments, and refine the approach.
I always bring projects to completion, regardless of the challenges, and strive to achieve maximum results.
What can I do for you?
- If you want your website to reach the top of search engine rankings, I can help you achieve that.
- If your business needs to be visible in local search or you want to improve your brand's online reputation, I will apply my best strategies.
- If you have a YouTube channel, I can help you grow it, attract subscribers, and increase views.
Contact me, and together we will find the best solutions for your business! 🚀
Due to Freelancehunt policy updates, I only communicate via the platform's messaging service!
Skills and abilities
Services
Promotion
-
Link Building
from 95 USD for project
- Marketing Research
-
Search Engine Optimization (SEO)
from 277 USD for month
-
Search Engine Reputation Management (SERM)
from 45 USD for month
-
Website SEO Audit
from 46 USD for project
Portfolio
- All works 23
- Search Engine Optimization (SEO) 7
- Website Development 1
- Website SEO Audit 3
- Search Engine Reputation Management (SERM) 8
- Photography 4
-
Creation and Optimization of Google My Business - Ukasko
Search Engine Reputation Management (SERM)
About the project: Google My Business - Ukasko
#Ukasko #GBM #GBP #Google #GoogleSEO
… Ukasko – an online insurance platform that provides the opportunity to quickly issue insurance policies. To enhance visibility in local search results and improve user convenience, a Google My Business page was created and optimized.
What has been done:
• Creation of the Google My Business profile:
• • Correct contact details, address, and working hours were added.
• • High-quality photos of the office and work process were uploaded.
• Complete profile filling:
• • Products (insurance policies) were added with prices, descriptions, and benefits.
• • Posts about promotions and company updates were created.
• • Customer interaction parameters were set up (responses to inquiries, directions).
• Profile optimization:
• • Categories and keywords were added to improve ranking in local search results.
• • Company descriptions were written considering key queries.
• • Regular profile updates and customer interactions.
• Support and analytics:
• Profile statistics monitoring: views, clicks, calls.
• Collection and processing of customer reviews.
• Optimization based on the received analytics.
• Results:
• • Profile views in Google Maps increased by 360% over 6 months.
• • The number of calls through the profile increased by 240%.
• • Increased requests for office visits and policy purchases through local search results.
• • Average company rating increased to 4.9 thanks to reviews.
Conclusion:
The optimization of Google My Business allowed the Ukasko platform to strengthen its position in local search results, improve customer interaction, and increase insurance policy sales.
#Google #GoogleSEO #PersonalPromotion #GoogleProfile #PersonalSEO
-
Seo Promotion - Ukasko.ua Online Insurance Platform
Search Engine Optimization (SEO)
Ukasko.ua Online Insurance Platform in Ukraine •
• Growth of donor domains: by 261%
• Traffic growth: by 118,650%
#Ukasko #SEO #UXUIDesign #WebsiteDevelopment
…
About the project:
The Ukasko project is an aggregator of insurance services, providing a convenient platform for online insurance. The main task at the launch stage was to design and develop a custom platform with unique functionality and architecture, as well as to create a team for implementing a long-term strategy. The work included careful planning of the website structure, its functionality, and improving user experience.
What has been done:
• Conducted market analysis of insurance and competitive environment to identify key audience needs.
• Developed project plan and platform architecture:
• • Fully custom solution, taking into account the specifics of the project.
• • Creation and design of page functionalities:
• • • Calculators
• • • Calculation forms
• • • Sections for comparing insurance services
• • Close collaboration with developers to implement all functional elements.
• • Testing functionality during the development stage to eliminate bugs.
• Optimization of user experience:
• • Conducted UX/UA research using Microsoft Clarity.
• • Conducted A/B testing of pages to increase conversion.
• • Set up convenient navigation, intuitive interface, and useful functionality.
• SEO and content:
• • Collected semantic core and created website structure for SEO.
• • Optimized meta-data and implemented SEO strategy.
• • Prepared content considering keywords.
• Team formation:
• • The team was fully formed by me and included:
• • Junior SEO specialist.
• • Copywriter for text preparation.
• • Designer for visual design.
• • PPC specialist for setting up advertising campaigns.
• Results for the client:
• • Growth of donor domains: from 64 to 231 (growth of 261%).
• • Average domain rating: from 6 to 32 (growth of 433%).
• • Organic traffic: from 4 to 4,750 (growth of 118,650%).
• • Organic pages: from 178 to 501 (growth of 181%).
• • Average impressions: from 200 to 36,899 (growth of 18,349%).
• Fully developed and tested custom online insurance platform with unique functionality.
• Successfully conducted UX/UA research and optimization of user experience.
• Team of specialists created from scratch for long-term work on the project.
• Platform adapted for SEO promotion, ensuring a high level of readiness for launch.
• Intuitive interface and improved functionality, increasing customer satisfaction.
#OnlineInsurance #Ukasko #SEO #WebsiteDevelopment #UXUIDesign #CustomWebsite #Testing #ABTesting #MicrosoftClarity #ProjectTeam
-
by Klopotenko
Search Engine Optimization (SEO)
Website at WP
Worked on 1 November 2017
by 31 May 2019
…
At the time of our meeting with the customer, the site was broken and infected with a virus, generated more than 1000 pages.Chinese content, the site was strongly traced by positions in search engines.What was done:
• A virus code was detected in one of the modules on the site and removed
• After conducting technical and legal audits of the site
• A new template that meets all the cooking requirements
• Develop and implement a new functionality
• Parallel to the development, the virus-infected pages have begun to be removed from the search and site.• Processed the current list of requests (semantic core)
Where appropriate, it was expanded and new requests were added.Optimize previous recipes
• Create new landing pages
Order and place SEO texts
• Injected local release on brand request (Google My Business)
• The work was carried out to increase the link mass
Working on the SERM
The customer received:
Design of the site
Technical directions
Internal and external SEO optimization
Local publication on brand request
As a result, we are currently carrying out a search promotion for more than 110,520
The key phrases.Nearly all cooking recipes are being developed, and the online course is taught.After 3 months of work, the site was sharply upward.With 1,000 keys increased to 19,000, the visibility in search engines increased from 0.066 to 10.542
Every month, more than 100,000 thousand visitors come to the site with the search system "Organic Traffic".Link to project visibility : https://serpstat.com/ru/domains/index/?search_type=subdomains&se=g_ua&query=klopotenko.com
#SEO #SEO #SEO
-
Creation of Wikipedia and Google Knowledge - Klopotenko
Search Engine Reputation Management (SERM)
About the project: Wikipedia page and Google Knowledge Panel - Klopotenko.com
#Klopotenko #Wikipedia #GoogleKnowledgePanel #KnowledgeBlock
… About the project:
For the project of the famous Ukrainian chef Yevhen Klopotenko, we developed a personal Google Knowledge Panel (Knowledge Block) that helps users learn more about his professional activities, achievements, and projects. The basis for the content was the created Wikipedia page.
What was done:
• A personal Google Knowledge Panel was created and optimized.
• The knowledge block was filled with information about achievements, activities, and projects.
• A Wikipedia page was created and published with a quality description and sources.
• A connection was established between the Wikipedia page and the Google Knowledge Panel to enhance authority.
• Multimedia content was added: photos, links to projects, and social networks.
• Data was updated and links to websites and social platforms were configured.
• Adjustments were made to meet Google's requirements.
Results:
• An authoritative knowledge block was created, which is displayed in Google search.
• Increased recognition of the name Yevhen Klopotenko among the target audience.
• Improved brand presence on Google and attracted new users.
Link to Wikipedia - https://uk.wikipedia.org/wiki/%D0%9A%D0%BB%D0%BE%D0%BF%D0%BE%D1%82%D0%B5%D0%BD%D0%BA%D0%BE_%D0%84%D0%B2%D0%B3%D0%B5%D0%BD_%D0%92%D1%96%D0%BA%D1%82%D0%BE%D1%80%D0%BE%D0%B2%D0%B8%D1%87
Link to Wikipedia - https://en.wikipedia.org/wiki/Yevhen_Klopotenko
Link to Knowledge Block - https://www.google.com/search?q=Евгений+Клопотенко
#GoogleKnowledgePanel #KnowledgeBlock #SEOOptimization #Wikipedia #DigitalMarketing #GoogleSEO #Branding #PersonalPromotion #GoogleProfile #PersonalSEO
-
YouTube channel “Ievgen Klopotenko”
Search Engine Optimization (SEO)
They conducted an audit of the channel, discovered errors, insufficient elements to promote which Eugene did not use.The optimization plan of the rolls included:
• Tags
• headlines
• Description
… • Publishing in social network
• ClickBate/Strack
• Creating playlists under keys
• Description of playlists
The name of the video file
• Time Codes
• Hash tags + keys
• Video tips taking into account analytics
• Subtitles - video transcription (multi-language) Helps YouTube to determine the essence of video + keywords.Before the promotion and optimization of the channel was - 8,600 thousand subscribers.After optimization and conducting works on the channel - 30,000 thousand subscribers.What have they achieved:
+5.2 million views of videos
+615 thousand views
+21,4 thousand subscribers
• Connecting the monetization channel
• Improved external sources and search on YouTube
• Optimized schedule and time of release of the rolls
• Implementing the publication of videos on the site and in the social network
• Develop a calendar and planning with subsequent posts in the social network
• Updated twice the clickbacks on the channel that increased the clickability of the videos
• Introduced suggestions, final statements, subtitles, translations
• Updated and added playlists
• The goal is to improve the quality and cost of the YouTube channel: Evgenia Klopotenko
-
180 USD Porsche Center of Kharkiv – 3D tour of Google
Photography
3D tour recording as a HDR in accordance with Google’s requirements and the owner’s wishes
3D tour of Google
• Providing recommendations on the management and optimization of the business profile - training of the responsible person
QR code for placing a virtual tour on printed products (flare, ads, sheets, magazines, etc.)
…
by BP-360
by GMB
#3 tours
by GoogleMap
# Photography
3D visualization
-
180 USD Burger Traktor Burger Bar - 3D tour of Google
Photography
• Create a Google Maps business profile in Google My Business
3D recording tour according to Google’s requirements and the owner’s wishes
3D tour of Google
• Providing recommendations on the management and optimization of the business profile - training of the responsible person
… • The possibility of booking chairs online using a virtual tour
QR code for placing a virtual tour on printed products (flare, ads, sheets, magazines, etc.)
by BP-360
by GMB
#3 tours
by GoogleMap
# Photography
3D visualization
-
56 USD Registration - Google Business Profile
Search Engine Reputation Management (SERM)
About the Google My Business project: Traktor Burger Bar - Tr.kh.ua -
#TraktorBurgerBar #GoogleMyBusiness #GMB #RestaurantMarketing #GoogleMaps
… Traktor Burger Bar is a modern café in Kharkiv that offers its clients not only a delicious menu but also the opportunity to familiarize themselves with the establishment in advance through a well-designed profile on Google My Business.
What has been done:
• Created and verified the Google My Business profile for the establishment.
• Complete profile filling:
• • Added correct contact details, working hours, and address.
• • Posted high-quality photos of the interior, dishes, and events.
• Set up categories and keywords for relevant search queries.
Profile optimized:
• Written company description using keywords.
• Added cards for popular dishes and promotions with descriptions and photos.
• Configured parameters for convenient interaction with clients (links to the website, directions, answers to questions).
Profile support:
• Regularly adding posts about events, promotions, and new menu items.
• Constantly updating information in the profile.
Working with reviews:
• Collection and processing of new reviews from clients.
• Responses to all reviews to strengthen client loyalty.
Results:
• Increase in profile views on Google Maps by 300% over 3 months.
• Growth in the number of visits to the café's website by 150%.
• Increase in the number of calls through the profile by 250%.
• Improvement of the establishment's average rating on Google Maps from 4.5 to 4.8.
The project was implemented by the BP-360 team - https://business-prospect360.com/uk/
#GoogleMyBusiness #GMB #LocalSEO #CaféProfile #ProfileOptimization #GoogleMaps #TraktorBurgerBar #RestaurantMarketing #ClientReviews #GoogleMaps
-
124 USD JK "Klemenova Dacha" - 3D tour of Google
Photography
• Create a Google Maps business profile in Google My Business
3D recording tour according to Google’s requirements and the owner’s wishes
3D tour of Google
• Providing recommendations on the management and optimization of the business profile - training of the responsible person
… • Recommendations for posting on the site in 2 clicks, posting on Facebook and YouTube.
QR code for placing a virtual tour on printed products (flare, ads, sheets, magazines, etc.)
by BP-360
by GMB
#3 tours
by GoogleMap
# Photography
3D visualization
-
92 USD Creation and Optimization - Google Business Profile
Search Engine Reputation Management (SERM)
About the Google Business Profile project: Residential Complex "Klenovaya Dacha"
#GMB #GoogleBusinessProfile #GoogleMyBusiness #LocalSEO
… The residential complex "Klenovaya Dacha" is a modern residential complex located in an environmentally friendly area. The main task of the project was to create and optimize the Google My Business profile to increase the visibility of the complex in local search results, attract new clients, and increase the number of inquiries for booking and viewing apartments.
What was done:
• Created and verified the Google My Business profile for the residential complex "Klenovaya Dacha."
• Complete profile filling:
• • Added contact details, address, working hours.
• • Posted high-quality images of the complex, including photos of the exterior and interiors.
• • Set up categories and keywords for relevant search queries.
Profile optimization:
• Written company description using keywords.
• Added object cards with descriptions and photos.
• Configured parameters for interaction with potential tenants (links to the website, directions, answers to questions).
Profile support:
• Regularly adding posts about discounts, promotions, and completion of construction phases.
• Constantly updating information about available apartments.
Working with reviews:
• Collection and processing of reviews from tenants and clients.
• Responses to all reviews to increase customer loyalty.
Continuous analysis:
• Monitoring Google My Business statistics (queries, visits, calls).
• Making adjustments based on the received analytics.
Results:
Increase in profile views by 200% in the first 3 months.
Growth in the number of inquiries for booking and viewing apartments.
Increase in the average rating of the complex in Google to 4.9.
Increase in website visits and calls through the profile by 150%.
The project was implemented by the BP-360 team - https://business-prospect360.com/uk/
#GoogleMyBusiness #GMB #LocalSEO #ResidentialComplexPromotion #ResidentialComplexMarketing #BusinessProfileOptimization #GoogleMaps #ResidentialComplexSEO #RealReviews #RealEstateMarketing
-
124 USD Creation of 3D Tour - Google Business Profile
Photography
About the Google Business project: ≋ Photo Studio 【 Artmix.kh.ua 】
#ArtMix #3DTour #VirtualTour #GoogleMaps #GoogleBusiness
… ArtMix is a modular photo studio in Kharkiv, offering unique locations for creative shoots. The project included the creation of a 3D tour for placement on Google Maps to increase the studio's visibility, attract new clients, and provide an opportunity to virtually explore the space.
What was done:
• Professional shooting was conducted to create a 3D tour in accordance with Google's requirements.
• Images were processed and optimized for quality display in the 3D tour.
• A 3D tour was developed and published on Google Maps, allowing users to familiarize themselves with the interior of the photo studio.
• Correct display of all studio areas in the virtual tour was ensured.
• Recommendations were provided for using the 3D tour to attract clients:
• • QR codes for placement on printed materials (flyers, brochures).
• • Embedded links to the 3D tour for social media and the studio's website.
• Client training was provided on working with the virtual tour for further independent support.
Results:
• Increase in requests for studio rentals through Google Maps.
• Increased interest in the studio due to the visualization of the unique interior.
• Increase in calls and bookings through Google My Business.
The project was implemented by the BP-360 team - https://business-prospect360.com/uk/
#3DTour #GoogleMaps #GoogleStreetView #VirtualTour #PhotoStudioPromotion #SEOForPhotoStudios #LocalSEO #ArtMix #PhotoStudioMarketing #BusinessPromotion
-
46 USD Creation and Optimization of "Google My Business"
Search Engine Reputation Management (SERM)
About the project: Google My Business for - Photo Studio Artmix.kh.ua
#GoogleMyBusiness #SEOforBusiness #GoogleProfile
… A Google My Business profile was created and optimized for the photo studio ArtMix to enhance local visibility in search results, attract clients, and increase the number of orders. The profile was regularly updated with current information about the studio, products, and promotions.
What was done:
• Created and verified the Google My Business profile.
• Filled the profile with quality data: contact information, address, working hours.
• Posted quality photographs of the studio premises and services offered.
• Set up categories and keywords for query relevance.
• Written a unique description of the studio using keywords.
• Added service cards with descriptions and prices.
• Configured parameters for client interaction: website link, directions, answers to questions.
• Regularly published news, promotions, and special offers.
• Developed and implemented a plan for collecting client reviews.
• Responded to all reviews to increase loyalty.
• Continuous analysis of Google My Business statistics (queries, visits, calls) and profile adjustments.
Results:
• Increased profile views on Google Maps by 250%.
• Growth in the number of calls through the profile by 200%.
• Increased the number of queries and visits to the studio's website by 150%.
• Improved the studio's average rating from 4.5 to 4.7.
• Increased the number of service orders due to local visibility.
Conclusion:
Optimizing the Google My Business profile allowed the photo studio ArtMix to attract more clients through local search queries and increase revenue from the services provided.
#LocalSEO #GoogleMyBusiness #GoogleMapsOptimization #LocalPromotion #SEOforBusiness #LocalSEO #GoogleMapsPromotion #LocalVisibility #GoogleProfile #SEOforLocalBusiness
-
185 USD HTTPS://artmix.kh.ua/
Search Engine Optimization (SEO)
Customer ordered Basic Site Audit and fixed all SEO errors
Convert the site to the protected protocol “Https:”
Added to “Favicon” website
… Gathered “I”
-Optimized meta tags "Title""Description" H1 and H2 headlines
Add new landing pages.
Order text from the copywriter.
“Alt-atributes” for pictures
Created Google My Business Profile for Local Edition
Create a TZ for the programming
Serm and Crowd Marketing
Purchase of links
The customer received:
Local publication on request in your topic
The new landing
Remembrance of the brand on the network
Top output by low frequency keys
-
92 USD Technical Usability UX/UI - Audit of Online Store
Website SEO Audit
"Koptilov" — Online Store
The client received a detailed report, a usability audit of the website, and recommendations.
#UsabilityAudit #UXanalysis
…
The "Koptilov" website is an online store specializing in the sale of smoked products. The main task of the client was a deep usability audit of the website aimed at improving user experience (UX) and interface (UI), which included analyzing over 200 aspects of user interaction with the site.
What was done:
• A usability audit was conducted, including:
• • Analysis of navigation convenience and site structure.
• • Testing of user interaction scenarios with the site.
• • Evaluation of page loading speed and its impact on user behavior.
• • Checking the intuitiveness of the interface and placement of key elements.
• • Analysis of product card design and the checkout process.
• • Checking the site's responsiveness on mobile devices and usability.
• Recommendations were prepared:
• • Improve the navigation structure for user convenience.
• • Optimize product card design by adding key information and enhancing the design.
• • Simplify the checkout process by minimizing the number of steps.
• • Adapt the site for mobile devices in accordance with Google Mobile-Friendly recommendations.
• • Improve visualization and textual description of content on pages.
• • Add functionality to enhance interaction, such as search, filters, and product comparison.
• A competitor analysis was conducted to implement best UX/UI practices in the project.
Results:
The client received a detailed report in the form of a presentation consisting of 200 slides with detailed recommendations for improving the interface and user experience. This allowed for the optimization of key aspects of the site, increased user satisfaction, and prepared the platform for further growth.
Hashtags:
#UsabilityAudit #UXanalysis #UIoptimization #UserExperience #SiteAnalysis #InterfaceImprovement
Usability audit. 200 overall tests conducted.
https://docs.google.com/presentation/d/1M-WMUVT-zAClUHuLApQRV2-S-xALOLcvWMVOQcMTrg4/edit?usp=sharing
-
85 USD Review of the website: Koptilov.com
Search Engine Optimization (SEO)
A detailed audit of the site
Audit of competitors
Usability Audit
… Examples of Audit:
https://docs.google.com/presentation/d/1vB0SRf5HyZe_Cqg71UyVFvkTXBhEQULPvsqRANbI_s
Q/edit?usp=sharing
Thesis work on the site:
Correction of errors in the validator
Optimize the Robots.txt file
Inject SiteMap.xml
Optimize the target tag, eliminate the duplicates missed.“Title”, “Description” and “H1-H6”.- Improve Transliteration and make redirect
Create a SEO plan to increase the keys in ancor list
Optimize too big images.
Remove too deep pages.
Remove the 5xx and 404 response code and optimize the "Canonical" tag
Adding text on empty pages
Add a micromark.
“Shema.org”“Open Graph”
Audit of competitors: you need to purchase at least 50 links.You need to connect the missing promotional tools, such as an email address
https://docs.google.com/spreadsheets/d/10i77-IM0WKgbr_11pcuPzxZJ3QXVzcIURF8sgqmEVTQ/edit?usp=sharing
Audit of usability.200 tests were carried out.https://docs.google.com/presentation/d/1M-WMUVT-zAClUHuLApQRV2-S-xALOLcvWMVOQcMTrg4/edit?usp=sharing
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Partnership Opportunity: I Bring Clients — You Deliver SEO
116 USD
|
|||||
|
Looking for an SEO specialist
231 USD
|
|||||
|
Website optimization based on errors in Google Webmaster.
180 USD
|
|||||
|
SEO optimization of a one-page website.
135 USD
|
|||||
|
SEO audit and SEO promotion of the website
277 USD
|
|||||
|
SEO promotion for the website
277 USD
|
|||||
|
Fixing errors in Google Search Console
277 USD
|
|||||
|
SEO optimization
277 USD
|
|||||
|
SEO audit. Website adjustment
55 USD
|
|||||
|
SEO optimization for an online store
462 USD
|
