Vladislav Gorodov
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Portfolio
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Amazon PPC Smart Home Devices
The project lasted almost 1 year
The start of my work - June 2024
A brand that specializes in Smart Home devices. Work through Vendor account
… I managed their entire product line.
Task - reduce Tacos, maximize profit.
Work in markets - Germany, Italy, France, Spain
The following was done:
- Collection of semantics
- Rewriting listings, SEO optimization
- Structuring the advertising cabinet
- Optimization
- Working with discounts, coupons, etc.
Results began to appear after 1-1.5 months.
Reduced TACOs to 5%.
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Amazon PPC Beach Bags
Product: Beach Bags
After the summer of 2021, the client faced the issue that Chinese sellers began to mass-produce copies of the product, releasing it in lower quality and selling it at a lower price. This led to an increase in ACOS and a deterioration in conversion.
… Goal:
Long-term – improve organic rankings and increase sales.
Financial framework – advertising budget $40,000/month.
TACOS – within 15-20%.
I have developed and tested several promotion strategies that have improved organic rankings and increased sales compared to last year.
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Amazon PPC Nurse Bags
Product: Nurse Bags
Client Request: Increase sales volume
Goal: Maximize sales while keeping TACOS at 25%
… The brand aims to increase sales of this product while maintaining and improving TACOS, which has been optimal for them.
Initially, the product was positioned as "nurse bags," however, after detailed analysis, I found that this was a mistaken decision. In fact, the product was suitable for several similar categories, such as nurse bags, gym bags, teacher bags, multipurpose bags, etc.
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Amazon PPC Transparent Backpacks
Contextual Advertising
Amazon PPC Specialist
Product: Transparent Backpacks
Client Request: Increase sales during peak season
Goal: Maximize sales while keeping TACOS at 15%
…
The brand launched a new product and engaged me to boost sales during this month's peak period, as well as for further collaboration.
I identified high-frequency, medium-frequency, and low-frequency keywords. I also determined that we can compete with products in a similar niche of transparent backpacks. It worked.
Analytics, keyword research, and campaign structure creation took 1.5 weeks.
Activity
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Help with launching on German Amazon
23 USD
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Setting up advertising on Amazon
23 USD
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