Olena Hukova
Offer Olena work on your next project.
Rating
Skills and abilities
Promotion
Portfolio
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600 USD B2B | Lead Cost Optimization
Online Stores & E-commerceResult:
+176% to the number of conversions
24 leads for the period
Reduction of conversion cost by 76%
… CPA: from ~900 UAH to ~215 UAH
The advertising model has been stabilized and prepared for further scaling.
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750 USD 13.3 million UAH in turnover through Google Ads in a year
Online Stores & E-commerceROAS 1211% - stable for over 3 years.
E-commerce with high competition:
Dumping.
Seasonal declines.
…
But instead of chaotic scaling - a system:
- regular monitoring of metrics
- control of acceptable economics
- scaling only profitable campaigns
- working with seasonality and budget redistribution
- working with audiences and segmentation
Result - x12 return on investment and stable growth.
The project has been with us for 4 years.
Because advertising here is not an experiment, but a managed scaling model.