Ihor Hospodarets
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Kyiv,
Ukraine
1 day 5 hours back
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1 proposal made
on the service 1 month 8 days
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Marketing funnel for generating credit leads (Mexico)
PHPExample of one of the projects.
PrestamoOnline24 is a lead generation project in the online lending niche for the Mexican market.
The main task of the project is to build a complete system for attracting and routing clients: from advertising traffic to passing the application to the lending partner.
… As part of the project, I was involved in:
— designing the marketing funnel
— user journey logic from advertisement to application
— landing page structure and interaction scenarios
— lead processing and routing logic
— launching and managing advertising campaigns
— email marketing and automated email sequences
What was implemented
1. Building the marketing funnel
The complete user journey was designed:
advertisement → landing page → multi-step form → application transfer → redirect to partner offer → further email communication.
2. Conversion landing page logic
The structure of the page for lead generation was developed:
— multi-step application form
— UX logic for user retention
— interaction scenarios after application
— adaptation for mobile traffic
3. Lead routing system
The logic for automatic distribution of applications among partner offers was implemented based on:
— application amount
— offer priority
— user interaction history
4. Advertising traffic
Launching and optimizing advertising campaigns to attract targeted traffic to the Mexican market.
Google Ads - search and RMX
5. Email marketing and retention
An email funnel was set up for up to 30 days:
— welcome emails
— warming up
— re-monetization of users
— automated interaction scenarios
Result
As a result, a full-fledged lead generation system was built, where all stages — advertising, website, application, and further communication — work as a single process.
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