Ihor Voropay
From setup to success
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Offer work
a little busy
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Language proficiency level
Українська: fluent
English: upper-intermediate
CV
I specialize in comprehensive business promotion on Google. I have experience working with Google Business Profiles, setting up and optimizing Google Merchant Center for online stores. I professionally create and launch Google Ads campaigns, including Performance Max and Shopping campaigns, ensuring effective product promotion and increased sales.
In addition, I provide individual consultations, helping business owners build the right online promotion strategy and optimize their advertising budgets. My goal is to help companies attract more customers and increase profitability through efficient use of Google tools.
Skills and abilities
Portfolio
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89 USD Launch of the Trading ADS company (Pmax/Trading)
Social Media Marketing (SMM)
Creation and setup of Google Ads advertising accounts, connection to Google Merchant Center and Google Analytics.
Launching product campaigns (Shopping Ads, Performance Max) using feeds from Merchant Center.
… Development of search, display, and remarketing campaigns, including those based on target audience and business commercial objectives.
Audience segmentation and targeting work: geography, demographics, interests, user behavior.
Creating and optimizing ads: writing attractive headlines and descriptions, selecting effective keywords, working with ad extensions.
Setting up and optimizing bids and budgets, selecting strategies (manual management, automated strategies like Smart Bidding).
Campaign performance analysis: using Google Analytics and built-in Ads reports to track KPIs (CTR, CPA, ROAS).
A/B testing of ads and audiences to improve conversion rates and advertising budget efficiency.
Daily campaign optimization: disabling unprofitable keywords, adjusting bids, updating creatives.
Client consultations on using Google Ads and integrating with other digital marketing channels.
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47 USD Merchant Center Settings
Marketing Research
Responsibilities and tasks for Google Merchant Center:
Creating and setting up a Merchant Center account: connecting the domain, verifying site ownership, configuring all basic account parameters.
Preparing and uploading product feeds: creating feed files (XML, CSV, Google Sheets) according to Google requirements, checking for errors, and regularly updating.
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Optimizing feed data: editing product titles, descriptions, images, categories, and attributes to improve visibility in Google Shopping and Performance Max.
Configuring shipping and tax settings in Merchant Center (if required for the target country).
Working with Google policies: monitoring compliance with Google requirements for products and websites, resolving reasons for disapproval or product blocks.
Integrating Merchant Center with Google Ads to launch product campaigns (Shopping and Performance Max).
Analytics and account quality support: tracking product statuses (approved, disapproved), fixing technical errors, ensuring a high account quality rating.
Consulting and training clients on effective use of Merchant Center and its integration into overall marketing strategy.
Activity
| Latest proposals 1 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Setting up and launching Google Shopping for an online sneaker store
156 USD
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