Yaroslav Kniaziev
Offer Yaroslav work on your next project.
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Offer work
Lutsk,
Ukraine
58 minutes back
available for hire
4 proposals made
age 23 years
on the service 5 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
CV
Hi! I'm Yaroslav - Senior Media Buyer with 7+ years of experience and official Google & Meta certifications.
Certifications:
🏆 Meta Blueprint - Official Meta (Facebook) Certificate
🏆 Google Ads - Official Google Certificate
Experience:
- 7+ years in digital advertising (since 2019)
- Budget management up to $135,000/month
- Platforms: Facebook Ads, Google Ads, TikTok Ads
Specialization:
- Lead Generation
- E-commerce / Online Stores
- Course Launches & Blogger Promotion
Advantages:
- Officially verified qualifications from Meta & Google
- Partnership with a leading Ukrainian design agency
- Experience across dozens of different niches
Open to new projects. Contact me to discuss collaboration.
Skills and abilities
Promotion
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Contextual Advertising
from 496 USD for month
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Lead Generation & Sales
from 496 USD for month
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Social Media Advertising
from 496 USD for month
Portfolio
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ART 55 - Ukrainian e-commerce store for personalized merch
Social Media Advertising
Meta + TikTok + Google
Client: ART 55 - a Ukrainian online store for personalized merch: mugs, metal wall prints, t-shirts, and puzzles with anime, photo, gaming, and seasonal designs.
Goal: Launch the store from scratch across three ad platforms simultaneously and turn the budget into the maximum number of profitable orders.
…
What we did:
Launched Meta, TikTok, and Google simultaneously from day one
Built the funnel, tracking, and creative system for all three platforms in parallel
5+ months testing products and seasonal angles (anime mugs, couple mugs for Valentine's, March 8th mugs, t-shirts, metal prints)
Tested static, video, and UGC creatives - finding winning combinations for each channel
Result:
1,000+ purchases
3.0+ ROAS overall
TikTok ROAS - 2.91
Google ROAS - 3.30
$11,000+ in ad spend
Profitable on every channel
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JR Agency - Creative Studio Founded by Designer Jei Ret
Social Media Advertising
Meta Ads
Client: JR Agency - a creative studio founded by designer Jei Ret. Ad creatives, motion video, 3D animation, and graphic design for brands across Ukraine and Europe. Three parallel funnels: studio services (jr-agency.net), mini-courses for designers (course.jr.org.ua), direct sales via Instagram DM.
Goal: Launch all three funnels from scratch and build a stable inbound lead flow at the lowest possible cost.
…
What we did:
Built funnel architecture for all three directions
Defined audiences for Ukraine and Europe
7+ months testing segments, formats (motion, 3D, static, UGC), and offers
68 campaigns in parallel
Result:
$0.74 per message
$1.30 per lead
$23,021 in ad spend
600,000+ accounts reached
2,600,000+ impressions
Markets: Ukraine + Europe
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Port City Cell Phones - iPhone Buyback Business in California
Social Media Advertising
Meta Ads
Client:
Port City Cell Phones is a California-based iPhone and smartphone buyback business. All communication happens through Messenger, WhatsApp, and Instagram Direct - no website.
… Goal:
Launch paid lead generation from scratch and find the cheapest channel to bring in sellers.
Starting point:
No website
No funnel
No paid traffic
What we did:
Niche and local competitor audit
Parallel test of 4 channels: Messenger / WhatsApp / Instagram Direct / Lead Forms
12 creatives in different styles - cartoon style won
Scaled the top-performing ad set
Results (2+ months):
$3.55 per message
13% conversion to sale
1,199 conversations in top ad set
$5,300+ total budget
9 ad sets launched
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Proviz - Green Card through Talent Visas (USA)
Social Media Advertising
Meta Ads
Client:
Proviz is a US-based immigration service helping people obtain a Green Card through EB-1, EB-2, and EB-3 talent visas.
Goal:
… Increase lead-to-sale conversion and stabilize a predictable daily lead flow at a controlled cost per lead.
Before/After:
Before: unstable lead flow, CPL $10-14, low conversion to sale
After: stable daily flow, CPL $8-12, 15% conversion to sale
What we did:
Deep audit of the ad account and competitor analysis
Dozens of lead form variations, offers, and creatives
Testing Ukrainian and Russian-speaking audiences
95 campaigns launched over 5+ months
Results:
15% conversion to sale
CPL $8-12
3 360+ leads
$53 000+ invested in ads
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Move Nation - Visas + Green card for Ukrainians in the USA
Social Media Advertising
Goal:
The goal was to reduce the cost of a lead from $20 to less than $16 while maintaining lead quality.
Result (after 3 months):
… The average cost of a lead was reduced from $20 to $16, and from the latest campaigns to less than $14. The quality of leads improved slightly, and the number of repeat leads decreased by 20%.
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Phonestore - iPhone/iPad/MacBook Repair in Denmark
Social Media Advertising
Google Ads
Client:
Phonestore is a certified Apple Independent Repair Provider in Copenhagen, serving local customers in Hellerup and Greater Copenhagen.
… Goal:
Lower the cost per conversion at the same daily budget and increase store revenue through Google Ads.
Before/After:
Before: CPA ~250 DKK (~$40)
After: CPA 80-130 DKK (~$13)
What we did:
Deep audit — found critical errors: wrong conversion goals, incorrect geo-targeting, missing negative keywords
Rebuilt the campaign from scratch
Set up proper conversion tracking
Continuous optimization of bids, ad copy, and keywords
Results (2+ months):
CPA reduced 3x — from $40 to $13
244 conversions
kr41k invested in ads
83 700 impressions
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Kredit24kt - Credit Services in Europe
Social Media Advertising
Meta + TikTok
Client:
Kredit24kt is a lending company providing loan services to people across Europe.
… Goal:
Generate maximum quality leads within a fixed budget.
Before/After:
Before: CPL €3-3.5, low lead volume, unstable results
After: CPL €1.5-2, 200+ leads/day, stable acquisition
What we did:
Full audit of campaigns and competitors
Campaign restructuring
Hundreds of creatives: static, video, AI, UGC
Testing different offers, audiences, and lead forms
Results (4+ months):
10 000+ leads
CPL
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EraseMyTrax - Negative Google Reviews Removal (USA)
Social Media Advertising
Meta Ads
Client:
EraseMyTrax is a US-based reputation management service that guarantees the removal of negative Google Maps reviews. Pay only after the result.
Goal:
… Build a stable lead generation system with maximum ROI.
Before/After:
Before: Google rating 3.2
After: Google rating 4.7 after review removal
What we did:
Deep audit of campaigns and competitors
Dozens of landing pages, quiz funnels, and lead forms
Hundreds of creatives: static, video, AI, animation
Testing offers, audiences, and funnels
Results (4+ months):
1200% ROI
$9 382 invested in ads
50 ad sets launched
Actively scaling
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Fit by Toni — Online fitness coach in Germany
Social Media Advertising
Goal: Reduce the cost of lead acquisition as much as possible while maintaining a steady flow of qualified inquiries. (Before my work, the cost was around 25-30 euros per lead)
Result (After 1 month): Reduction of the lead acquisition cost from 25-30 euros to 12 euros by optimizing creatives and targeting the audience.
… #FacebookAds #Facebook #Pixelfacebook #Instagram #adsmanager #GoogleAds #meta
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Frank Residences - Assisted Living & Memory Care in the US
Social Media Advertising
Google Ads
Client:
Frank Residences is a premium assisted living and memory care facility in San Francisco, providing specialized care for seniors with cognitive conditions.
… Goal:
Generate maximum quality calls and leads to fill vacant rooms and maximize ROI.
What we did:
Set up accurate call and lead conversion tracking
Built Google Search campaigns with daily negative keyword optimization
Identified top-performing keywords, audiences, and ad copy
Continuous bid optimization and offer testing
Results (11+ months):
700% ROI
315 conversions
$100 cost per lead
$31 500 invested in ads
78 700 impressions
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Oral Dent - Dental Insurance in Germany
Social Media Advertising
Meta + Google + TikTok
Client:
Oral Dent is a dental insurance service in Germany helping immigrants get free or low-cost dental treatment.
… Goal:
Minimize cost per lead while maintaining stable daily lead volume.
What we did:
Full audit of the ad account and competitor analysis
Identified key mistakes in previous management
Tested thousands of creatives: UGC video, animation, Sora 2, static
Quizzes, lead forms, website traffic campaigns
Parallel launch across dozens of ad accounts
Platforms: Meta, Google Ads, TikTok
Results:
Cost per lead reduced by 50%+
400 leads/day at peak
Budget scaled to €120 000+/month
200 000+ leads generated in total
€2 000 000+ invested in ads over 3 years
Currently stable at 200 leads/day
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Royal Bracelets - Stainless Steel Jewelry & Engraving E-commerce
Social Media Advertising
Meta + Google + TikTok
Client:
Royal Bracelets is a Ukrainian e-commerce store specializing in stainless steel jewelry with custom engraving - bracelets, pendants, rings, and personalized gifts.
… Goal:
Unlock the full growth potential of the business - scale sales across all available paid traffic channels.
What we did:
Tested thousands of videos and ad creatives
Built the SMM department from scratch
Found best landing pages, offers, and audiences
Scaled the store to 100+ orders/day off-season and 400+ orders/day during New Year season
Results (5+ years):
60 000+ orders from paid traffic
ROAS 3.88
$400 000+ invested in ads
400+ orders/day at peak
Store is at its peak and growing
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Guiding Hands – Job offers and housing rental in Germany
Social Media Advertising
For Guiding Hands, I set up and managed Facebook Ads campaigns targeting job seekers and rental clients. Together with my creative partner, we achieved measurable improvements: a 30% reduction in lead cost and a 15% decrease in repeat leads over the first 3 months. I have been working on and optimizing this project for 8 months, and currently, we are generating about 120 leads per day, with an average lead cost of 0.8 Euros (which is unrealistically cheap for Europe).
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Only Shark - Ukrainian Shark-Themed E-Commerce Brand
Social Media Advertising
Meta + Google
Client:
Only Shark is a Ukrainian e-commerce store selling shark-themed plush blankets, soft toys, and accessories. Built from zero into a recognizable brand with 1,200+ orders.
… Goal:
Launch the store from scratch, scale to profitable sales, and turn the New Year peak into a predictable annual revenue event.
Starting point:
New store
No traffic
No audience
What we did:
Launched from zero - built the funnel, tested offers, found the hero product
Every year before New Year - new holiday campaign with refreshed creatives
54 ad sets tested over 3 years
Results (3 years):
1,200+ orders
$5.84-$11.23 per purchase
$7,472 invested in ads
Stable ROI for 3 years in a row
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