Oleg Karpenko
Offer Oleg work on your next project.
Private message 
Offer work 
Odessa,
Ukraine
5 days 4 hours back
available for hire
3 Safes completed
1 month 11 days back
3 clients
age 23 years
on the service 2 years
Rating
Language proficiency level
Українська: fluent
English: pre-intermediate
Română: elementary
Skills and abilities
Promotion
Outsourcing & consulting
Portfolio
-
Marketing - Expat.Food Hannover
Social Media Marketing (SMM)
Case: Expat.Food Hannover
Comprehensive Digital Marketing and SMM Support
Overall task - The Expat Food restaurant in Hannover operated in a competitive environment and needed systematic digital promotion for:
… - increasing the flow of guests to the establishment
- attracting orders through delivery
- enhancing brand recognition among the expat audience
- stabilizing the cost of customer acquisition
The main problem at the start was the lack of a structured marketing system: content was published irregularly, advertising was not scaled, and there was no clear funnel for engagement.
What was done:
1. Strategic Foundation
I completely relaunched the digital direction:
- Conducted an analysis of the local Hannover market and competitors.
- Identified key segments of the target audience.
- Formulated the restaurant's positioning as a comfortable place for the international community.
- Built a marketing structure: organic + paid traffic + delivery.
- We did not just "launch advertising," but built a system.
2. SMM and Content System
A systematic approach to content was implemented:
- Developed a content strategy focused on appetizing visuals, atmosphere, and social proof.
- Built a content funnel:
- reach → engagement → trust → orders
- Launched regular Reels to increase organic traffic
- Implemented UGC and guest reviews.
- Worked on the brand's tone of voice.
- Content ceased to be chaotic — it began to work for sales.
3. Targeted Advertising (Meta Ads)
A structured advertising account was created:
- Campaigns to attract guests to the restaurant.
- Campaigns for delivery orders.
- Working with cold audiences.
- Retargeting interacting users.
- Local geo-targeting in Hannover.
- Main focus — performance approach and optimization for conversion.
4. Analytics and Optimization
I regularly analyzed metrics:
- CTR
- CPC
- CPL
- Conversion to orders
- Cost per purchase
- Conducted A/B testing of creatives and offers.
- Optimized audiences and budget, scaled profitable connections.
Result:
A full-fledged digital promotion system was built
Stable flow of orders through social media
Optimized customer acquisition cost
Average purchase price — up to $3
Increased brand recognition among the local audience
I acted as a full-cycle Digital Marketing Specialist:
- Strategy
- SMM
- Content
- Targeted Advertising
- Analytics
- Scaling
This was not a one-off advertising launch, but a comprehensive marketing transformation of the restaurant's digital direction.
-
158 USD SMM - Present Simple
Social Media Advertising
The owner of the Present Simple school (in Poltava) made the decision to open an English language school for children and teenagers up to 17 years old.
At the time of the inquiry, the project had not yet been launched — the school was in the process of renovating the premises and preparing for the opening.
… The main challenge was that there was already high competition among language schools in Poltava, and there was no time for a gradual "rollout" of the project.
It was important for the client to establish a presence in the market from the first month, build trust in the brand, and quickly attract the first clients.
Thanks to a combination of advertising promotion, a strong organic Instagram page, and outdoor advertising, the school was able to achieve significant results and substantially increase brand recognition in the city. In the highly competitive market of English language education, we were able to carve out our own share and effectively establish ourselves among key players.
The school reached maximum group capacity, after which further growth occurred organically — through word of mouth, a high level of trust, and recommendations from current students.
-
451 USD Target - Scandinavia Biolabs
Social Media Advertising
The main request of the brand was to increase traffic and sales on the Amazon platform through advertising tools.
To enhance the results, it was decided to additionally increase cross-platform traffic to direct the interested audience to Amazon not only from the platform itself but also from other channels.
… Within this approach, part of the SMM tasks was delegated to me to work in conjunction with the company's internal SMM department to ensure systematic growth of traffic and sales on Amazon, as well as to strengthen the overall brand presence in digital channels.
Main goals:
Scale sales on Amazon in priority regions.
Increase brand awareness and audience reach.
Increase the number of touchpoints with potential customers.
Develop a stable system and sales funnel that generates inquiries and purchases.
Challenges during the project:
Content was initially focused on awareness rather than sales.
The need to integrate SMM activities with advertising on Amazon and other channels.
Finding effective creatives and unique selling propositions (USPs) for each region.
Implementing a conversion and analytics system to evaluate the effectiveness of cross-platform campaigns.
Solutions and approach:
An audit of Amazon accounts and the SMM funnel was conducted to identify growth points.
A conversion system was developed that directs the customer to purchase on Amazon or other sites.
Special USPs for products on Amazon were created, and video creatives were redesigned with clear CTAs.
Audience interaction was optimized to increase engagement and prepare them for purchase.
Storytelling and UGC content from relevant opinion leaders were implemented to build trust and encourage visits to the product page.
Scaling advertising and content on Instagram and Amazon with regular testing of creatives and promotions.
-
226 USD Targeted advertising - AUTO in the USA
Social Media Advertising
The client owned an auto repair shop in Miami, focused on migrants from the CIS who needed car repairs after accidents or other issues. The main request was as follows: Although there was enough organic traffic, paid traffic was not working effectively. Due to high competition among auto repair shops in the city, inquiries were not converting into customers. It was necessary to find an effective method of attracting new customers through targeted advertising that would consistently bring clients to the auto repair shop. What was done at the start: An advertising plan was developed for targeted advertising and audience warming. A competitor analysis was conducted in Miami. Competitors' creatives and messages were analyzed to adapt effective approaches. A unique selling proposition (USP) for accident services and Turohost was developed. An advertising budget for targeted advertising was calculated. Technical specifications for creatives were prepared together with a designer. Solutions and approach: Advertising creatives were created with an emphasis on customer convenience: free towing, resolving insurance issues, providing a replacement car. Targeted advertising was launched for different audience segments, and content warming began gradually. Advertising was gradually scaled to increase reach and the number of subscribers. A small budget was allocated for testing new audiences.
-
226 USD SMM + Target - Restaurant
Social Media Advertising
The client opened their own establishment with an Asian menu that offers unique and authentic cuisine that is not yet available in Odesa.
Main goal:
To attract an audience that will become regular visitors and recommend the establishment to friends;
To increase brand awareness so that by the time delivery launches, as many people as possible know about the restaurant;
… To create interest and motivation to visit the establishment and try its dishes.
The key task was to build a strong start for the brand, attract the first customers, and form a loyal audience even before the active launch of delivery.
During the collaboration, a full-fledged promotion system was built: targeted advertising was launched, recognizable content with a clear Tone of Voice was created, the owner and UGC creators were involved, which helped to compensate for the location of the establishment. As a result, the Shao Bao brand achieved a stable daily revenue, formed a loyal audience, scaled its reach across the city, and all investments in advertising and content paid off several times over.
-
158 USD Targeted advertising - Auto parts
Social Media Advertising
Client request:
The client had stable sales through Google PPC and Google Shopping, but targeted advertising on Meta did not yield results. The goal is to increase sales and scale the business.
Main objectives:
… Scale sales.
Test all possible advertising formats on Instagram and Facebook.
Improve the CJM on the website to increase conversion.
Connect telephony for quality call handling and closing clients.
Challenges:
Incorrect website analytics that could distort sales data.
Low-quality traffic during tests and some unclosed phone inquiries.
A large number of hypotheses and tests, which resulted in mixed results in the first month.
Solutions and approach:
Maintain daily sales reporting and reconcile with advertising campaigns and phone inquiries.
Test different creatives and advertising formats to identify effective ones.
Optimize the CJM on the website and implement a transparent call handling system.
Focus on retargeting and scaling effective creatives.
Gradually increase the budget while maintaining ROAS and controlling conversions.
Results by month:
Month 1: testing hypotheses, identifying effective creatives, understanding the cost of acquisition.
Month 2: sales doubled, ROAS increased several times, confirmed the effectiveness of the chosen strategy.
Month 3: retargeting and call optimization yielded excellent results.
Conclusion:
The use of a systematic approach to testing, call handling, and retargeting allowed scaling the client's business, increasing the effectiveness of advertising campaigns, and enhancing profitability. The case demonstrates how a phased strategy and data control ensure stable sales growth even in a competitive market.
Reviews and compliments on completed projects 3
23 April
16 USD
A small educational tour of Amazon Selling Central
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is great. I received a quality and useful consultation. I recommend for collaboration.
|
4 March
25 USD
Audit for advertising campaign on Facebook
Quality
Professionalism
Cost
Contactability
Deadlines
Great job! Quality work and on time!
25 February
135 USD
Marketing analysis of the Instagram profile
Quality
Professionalism
Cost
Contactability
Deadlines
I am very grateful to Oleg for his professional and meticulous work on my project. Clear examples, deep elaboration of the request, and help in closing gaps. I sincerely recommend!
It would be great to have more people like him in the market)
Lidiia Kozlovska
| Personal | Response review
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Amazon for the brand of embroidered shirts
158 USD
|
|||||
|
I am looking for a specialist / consultant for YouTube channel development.
581 USD
|
|||||
|
SMM consultant
100 USD
|
|||||
|
A small educational tour of Amazon Selling Central
16 USD
|
|||||
|
Creation of a target for social media for an auto service
203 USD
|
|||||
|
Audit of advertising campaigns (FB, Google, TikTok, LinkedIn) for B2B/Cybersecurity
180 USD
|
|||||
|
Launching advertising on Meta
100 USD
|
|||||
|
Consultation on SMM
20 USD
|
|||||
|
Target advertising for a beauty salon
135 USD
|
|||||
|
Consultation on Meta Ads
18 USD
|