Lyudmila Khalina
Private message
Offer work
Kharkiv,
Ukraine
1 year back
available for hire
on the service 1 year
Rating
Successful projects
Average rating
Skills and abilities
Design & art
Services
Photo, Audio & Video
Writing
Portfolio
- All works 14
- Banners 1
- Interface Design (UI/UX) 5
- Web Design 4
- Print Design 1
- Presentations 1
- Social Media Page Design 1
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893 USD Design of an online store for marble baths, design of social media
Interface Design (UI/UX)
The project is a complete design of an online store for a company specializing in the production and sale of marble bathtubs. The client offers premium products aimed at an audience that values exclusive design, high quality, and a personalized approach.
MAIN CHALLENGES OF THE PROJECT:
… 1. Conveying the premium nature of the brand – it is necessary to create a design that highlights the uniqueness of the products and their status.
2. Balance between aesthetics and functionality – not only visual appeal is important, but also the convenience of using the site.
3. Convenient presentation of a complex assortment – the client offers custom solutions, so it is important to structure the catalog and product information.
4. Trust and engagement of the audience – since the products are expensive, it is important for potential buyers to see the production process, real cases, and examples of work.
5. Comprehensive approach – in addition to web design, it is necessary to develop a unified visual style for social media and email marketing.
PROJECT TASKS:
Create a modern, aesthetic, and user-friendly online store in the premium segment that:
- Builds trust and desire among customers to order products.
- Conveys the value and exclusivity of marble bathtubs through visual style.
- Effectively structures the user journey, increasing conversion.
- Provides convenient navigation and an intuitive interface.
- Creates a unified visual style for all communication channels: website, social media, and email newsletters.
PROJECT GOALS:
1. Create a visual image that corresponds to the premium segment – through color solutions, typography, and overall aesthetics, convey a sense of luxury, reliability, and a personalized approach.
2. Develop a convenient user experience (UX/UI) – thoughtful navigation, intuitive interface, and easy order placement without unnecessary steps.
3. Build trust in the brand – through "About Us" pages, cases with real projects, and the production process, showcase the expertise and uniqueness of the company.
4. Optimize interaction with potential clients – create a series of email newsletters that engage users in communication with the brand and motivate them to purchase.
5. Create a cohesive visual identity – develop graphics for social media that supports the brand's corporate style and enhances its positioning.
This project has become not just a design of an online store, but a full-fledged marketing and sales tool that works for the brand and attracts the target audience.
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268 USD Website design for a consulting company
PROJECT GOAL:
- Create a modern and professional website that highlights the expertise and reliability of the company.
- Increase brand trust and improve conversion rates of potential clients.
- Provide convenient navigation and an intuitive user interface.
… - Develop a responsive design for proper display on all devices.
PROJECT TASKS:
- Conduct an analysis of the target audience and competitors.
- Develop the UX architecture of the site, including a convenient structure and navigation.
- Create a UI design that aligns with the company's branding.
- Prepare responsive versions for mobile devices and tablets.
- Optimize visual and textual elements for user convenience.
WORK DONE:
Research and Analytics
- Studied the consulting services market and the target audience.
- Analyzed competitors, their strengths and weaknesses.
UX Design
- Developed a site map and prototypes of key pages.
- Created convenient and logical navigation.
UI Design
- Selected a modern color palette, typography, and visual style.
- Developed unique graphic elements, including icons and illustrations.
Responsiveness and Interactivity
- Adjusted the design for different screen resolutions.
- Added animations and interactive elements to enhance user experience.
Prepared for handover to developers
- Prepared a UI kit and guidelines for further development.
- Delivered layouts in Figma with logical layer organization.
RESULT:
A modern, user-friendly, and stylish website that reflects the company's values and helps attract new clients.
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268 USD Website design for a construction company
Web Design
META:
Create a visually appealing and functional website that reflects the values of EcoHaven Builders.
Emphasize the company's commitment to eco-friendly construction and sustainable living.
Provide potential clients with comprehensive information about services, projects, and the construction process.
…
TASK:
Increase brand awareness by creating a cohesive and professional online presence.
Attract new clients by highlighting the unique advantages of building in eco-friendly areas.
COMPLETED WORK:
1. Research and brand analysis:
Conducted a detailed analysis of EcoHaven Builders' values, target audience, and competitors to develop a unique design concept.
2. Development of visual concept:
Created a cohesive visual identity with earthy tones, clean typography, and high-quality images to emphasize eco-friendliness and sophistication.
3. User-centered design:
Developed an intuitive website structure with user-friendly navigation, ensuring seamless user experience on both desktop and mobile devices.
4. Content integration:
Included engaging copywriting, featuring project highlights, client testimonials, and key company achievements to build trust and interest.
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268 USD Website design for an interior design studio
Interface Design (UI/UX)
PROJECT GOAL:
Development of a modern, stylish, and functional design for a website for an interior design studio. The goal is to create a visually appealing site that highlights the professionalism of the studio, attracts new clients, and builds trust in the brand.
PROJECT TASKS
… Create a unique and aesthetically pleasing design that reflects the individual style of the studio.
Clearly present the studio's portfolio and its services.
Ensure ease of navigation and a positive user experience.
Optimize the design for mobile devices.
Utilize modern trends in web design that align with the theme of interior design.
COMPLETED WORK:
Brand and audience analysis: studied the studio's style features, its target audience, and competitors to create a relevant design.
Page structure development: created a logical and user-friendly layout that allows easy navigation on the site.
Design of visual elements: selected a modern color palette, stylish fonts, interactive elements, and animations that harmoniously emphasize the studio's aesthetics.
Optimization for different devices: ensured the design's adaptability for correct display on screens of any size.
Portfolio presentation: created a visually appealing section to showcase the studio's projects, including photos and descriptions of completed works.
Testing: checked the usability of the site on various devices, as well as the loading speed of the pages.
The result is a unique website design that not only meets modern requirements but also creates a positive image for the interior design studio.
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30 USD New Year card design for email newsletter
Print Design
PROJECT GOAL:
Creating a bright and effective design for email newsletters for New Year and Christmas sales. The main goal is to attract the audience's attention, increase email open rates, engage customers in purchases, and boost conversion.
PROJECT TASKS:
… Develop festive branding for the emails that conveys the atmosphere of New Year and Christmas.
Highlight special offers, promotions, and discounts.
Ensure the design is responsive for proper display on mobile devices.
Integrate calls to action that motivate customers to visit the website and make purchases.
COMPLETED WORK:
Target audience analysis: customer preferences identified for creating relevant design.
Design development: unique, festive email templates created with a focus on main promotions.
Graphic creation: elements of New Year and Christmas themes used – snowflakes, gifts, Christmas trees, festive colors.
Optimization for different platforms: templates checked and adjusted for proper display in popular email clients and on mobile devices.
Testing: design checked for ease of perception and effectiveness of calls to action.
The result was aesthetic and functional emails that create a festive mood, attract customers, and help the business achieve its goals during the winter holidays.
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11 USD Email newsletter design for marketing
Interface Design (UI/UX)
PROJECT GOAL:
To develop an attractive, informative, and emotionally engaging design for an email newsletter that will enhance customer loyalty, increase email open rates and website clicks, as well as stimulate sales.
PROJECT TASK:
… To create a modern, stylish design for the emails that aligns with the brand identity.
To clearly convey the key message of the newsletter: promotions, new products, special offers, or other benefits for customers.
To ensure a convenient structure for the email for easy information perception and a call to action (CTA).
PROJECT IMPLEMENTATION:
An analysis of the target audience, their needs, and stylistic preferences has been conducted.
Several design concepts for the email newsletter have been developed, taking into account the specifics of the topic (product or service).
The content has been visualized in the form of structured blocks: header, main information, visual content (images of products, promotions, new products), CTA buttons.
Interactive elements (links, buttons) have been added to encourage visits to the website or placing an order.
Design consistency with the brand style has been ensured (colors, fonts, icons).
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268 USD Website design for the marketing agency UNVEIL
Interface Design (UI/UX)
PROJECT GOAL:
Creating an attractive and memorable online image for the UNVEIL agency.
Increasing potential clients' trust in the agency.
Attracting new clients and consultation requests.
…
PROJECT TASKS:
Develop a website structure that highlights the agency's values and unique aspects.
Create a stylish and modern design that reflects the agency's spirit.
Develop a user-friendly interface.
Write textual content that aligns with the agency's philosophy and goals.
PROJECT IMPLEMENTATION:
A modern, stylish, and minimalist design has been developed, focusing on the visual identity of the UNVEIL agency. Juicy, contrasting colors and large headlines are used to attract attention and reflect the agency's boldness and creativity. The design also includes high-quality visual elements such as photos, icons, and graphic accents that emphasize the agency's professionalism.
Texts have been prepared for all sections of the website, including service descriptions, mission, unique approach, and case study examples. The texts are crafted in a style that conveys expertise and confidence while remaining light and accessible for perception.
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33 USD Designing an Instagram page for a street photographer
Social Media Page Design
PROJECT GOAL:
Create an attractive and consistent visual style for the Instagram feed that reflects the unique style and atmosphere of street photography.
Develop storytelling to immerse the audience in each series of photographs, revealing the stories and emotions associated with them.
Engage more subscribers and interactions through unique visuals and thoughtful content.
… PROJECT TASKS:
Develop a layout design for a feed of 12 posts, considering a smooth transition between images to create a cohesive visual flow.
Think through the storytelling that reveals the story of each shot and creates a consistent narrative across 12 stories.
Select visual elements and filters for uniformity and to create a brand style for the account.
Agree on all content with the photographer, taking into account their style and presentation features.
PROJECT IMPLEMENTATION:
A unique layout for the feed has been created, where the photographs are interconnected, yet each one remains independent and retains its individuality.
Texts for storytelling have been written for 12 stories, revealing the details, mood, and hidden meanings of each shot.
Filters and processing have been selected to emphasize the atmosphere of street shooting and add depth to each frame.
Files have been prepared for publication and adapted for Instagram feed and story formats.
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268 USD Marketplace design for NFT
Interface Design (UI/UX)
PROJECT GOAL:
Creation of a unique platform for the sale and collection of #NFTs themed around the characters of the manga "Naruto". The platform should attract fans and collectors by providing them with the opportunity to buy, sell, and exchange NFTs related to popular characters inspired by the "Naruto" universe.
PROJECT TASK:
Development of the user interface. Create an intuitive #design that includes thematic elements of #Naruto while ensuring functionality for easy use and navigation. Creation of a marketplace for buying and selling NFTs.
… PROJECT IMPLEMENTATION:
A unique visual concept and website design have been developed. The website interface was created with the aesthetics of "Naruto" in mind, including animations, character styles, and thematic elements that enhance users' experience when interacting with the platform.
A functional marketplace for NFTs has been created. The ability to create and purchase NFTs has been successfully implemented. Artists can upload their works, set prices, and publish tokens on the blockchain.
Whether you are an experienced collector, a beginner artist, or just a newcomer to the world of NFTs, the platform is designed with simplicity and security in mind. With intuitive navigation, easy integration of cryptocurrency wallets, and an active community, I aimed to create a hub where "Naruto" fans can connect, create, and invest in the art of the future.
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134 USD Design of an online store for women's swimsuits and accessories.
Web Design
PROJECT GOAL:
Create a stylish and comfortable website that attracts women.
Ensure shopping convenience, thereby increasing conversions and average order value.
Develop a visual and marketing strategy that highlights the brand in the swimwear market and increases its recognition.
… Create an intuitive interface and a user-friendly navigation system.
PROJECT TASKS:
Develop an attractive, modern, and responsive design.
Implement convenient filters to facilitate the search for the desired swimwear.
PROJECT IMPLEMENTATION:
A bright, stylish, and minimalist design focused on summer themes has been created, which captures attention and creates a vacation mood.
The design is optimized for mobile devices, ensuring an excellent user experience across all platforms.
A visual and marketing strategy has been developed that highlights the brand in the swimwear market and increases its recognition.
A filtering system has been developed that allows users to search for swimwear by various criteria such as model, price, and style, significantly simplifying the selection process.
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45 USD Design of a presentation for a branding agency
Presentations
PRESENTATION GOAL:
To gain the trust of potential clients and demonstrate that the agency is capable of solving their tasks related to brand creation and development.
To increase recognition, make the agency more known in the professional environment, and distinguish it from competitors.
To showcase the high level of the agency's competencies, its experience, and creative approach in the field of branding and marketing.
… PRESENTATION TASK:
It is necessary to clearly outline what the agency does, what services it provides, and how it works, so that potential clients can easily understand its approach.
To highlight the unique strengths of the agency and its comprehensive approach to branding.
To make the presentation visually appealing, so that it evokes trust, interest, and inspiration in potential clients.
PRESENTATION IMPLEMENTATION:
Data has been collected about the agency, its services, advantages, and case studies. The information has been structured for easy perception by potential clients.
Clear formulations have been created that emphasize the unique advantages of the agency, such as a personalized approach, creativity, and successful projects.
A presentation design has been developed, which includes the use of corporate style, attractive graphic elements, and illustrations that reflect the agency's philosophy.
Description of the client interaction process: A section has been formed that describes all stages of interaction with clients - from research and strategy development to solution implementation and ongoing support.
Demonstration of case studies and results: Examples of successful projects have been prepared with a focus on specific results and client feedback that confirm the agency's expertise.
Call to action and provision of contacts: A final slide has been included with a clear call for collaboration and contact information for reaching out to the agency.
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89 USD Design of a landing page for a marketing agency.
Web Design
PROJECT GOAL:
Create a design that attracts the attention of the target audience and encourages them to collaborate with the agency.
Develop a unique visual style that reflects the values and mission of WowAgency.
Ensure simple navigation and an intuitive interface so that users can quickly find the information they need.
… PROJECT TASKS:
Identify the preferences and needs of potential agency clients to create a relevant and appealing design.
Create designs for key pages such as the homepage, services, case studies, testimonials, and contact information.
PROJECT IMPLEMENTATION:
Increased client engagement: the new design successfully attracted the target audience, leading to a significant increase in website traffic and engagement metrics.
Improved brand recognition: the memorable unique visual style effectively conveyed the identity of the WowAgency brand, resulting in enhanced brand recognition and market positioning.
Enhanced user interaction: intuitive navigation and a user-friendly interface optimized the user journey, reducing bounce rates and increasing the average session duration on the website.
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7 USD Design of a poster for a kindergarten for the Halloween holiday
Banners
PROJECT GOAL:
Create a bright and attractive poster for a private kindergarten that will draw the attention of parents and children to an event dedicated to Halloween.
Reflect the thematic style of the holiday, conveying an atmosphere of fun and mystery suitable for a children's audience.
PROJECT TASK:
… Develop a creative concept that is appropriate for a children's audience and aligns with the spirit of Halloween, while avoiding elements that may scare children.
Select bright and juicy visual elements, such as friendly pumpkins, ghosts, and other "safe" images associated with Halloween.
PROJECT IMPLEMENTATION:
Several design options have been created, each adapted according to the client's wishes.
Colors and fonts have been chosen to make the poster bright, festive, and easy to read.
Visual preferences of the target audience have been analyzed, and images have been selected that best match the Halloween theme while remaining friendly for children.
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89 USD Website design for a clinical psychologist
Web Design
PROJECT GOAL:
To create a professional, informative, and trustworthy website for a psychologist that attracts clients, showcases their experience and competencies, and offers a convenient way to schedule consultations. The website should convey a sense of safety and support for potential clients.
PROJECT TASKS:
To highlight the psychologist's qualifications, experience, specialization, and personal approach to therapy.
… To ensure easy navigation and accessibility of key information (services, prices, reviews, contacts).
PROJECT IMPLEMENTATION:
A website has been created with a light and clean design that evokes a sense of calm and trust. Muted tones and images related to psychology, self-discovery, and support have been used.
Information about the psychologist, their approach, and specializations has been presented so that clients can better understand who they will be working with.
A detailed description of services with their features - from personal consultations to online sessions.
The website will be aimed at attracting the target audience and building long-term relationships with clients.