Hristina Sorochenets
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Poznan,
Poland
6 months 22 days back
available for hire
on the service 9 months 24 days
Rating
Successful projects
Average rating
Skills and abilities
Portfolio
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Case "keratin-botox"
Outdoor Advertising
Created 12 campaigns
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274 USD Advertising case "lawyer"
Outdoor Advertising
Advertising goal:
Receiving applications in Direct from potential clients.
Campaign parameters:
… • Platform: Instagram
• Campaign goal: Engagement
• Geo: (city or country depending on needs)
• Creative format: photo/video/carousel (specified depending on content)
• Duration: 2–7 days
Results of three test campaigns:
1. Campaign 02.06
• Most successful: lowest cost per result — $1.14
• Highest CTR — 3.01%
• Optimal ratio of reach to cost
2. Campaign 10.06
• Most impressions — 5,919
• Highest cost per result — $4.39
• Less profitable, but with high reach
3. Campaign 06.05
• Less reach than others
• Cost per result — $3.14
• Effectiveness lower than 02.06
Conclusion:
The test showed that the launch date and creative format affect effectiveness. Campaign 02.06 yielded the best results at the lowest costs, so a similar approach should be scaled.