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  1. Freelancers

Kristina Markova

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Kristina hasn't been on the service for a while.
But on Freelancehunt, there are also 1207 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kharkiv, Ukraine
6 years back
Available for hire available for hire
age 27 years
on the service 6 years
Freelancer Kristina M. — Ukraine, Kharkiv. Core skill — Contextual Advertising, Social Media Marketing (SMM)

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Rating
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  • 200 USD

    Promotion of professional hair online store

    Contextual Advertising
    The main task:
    Go to a ROI of 170% on this traffic channel.Work on the project:
    First, they conducted an audit of advertising campaigns and assessed the current situation.As a result:
    They found that some key phrases for all the time didn’t give conversions, but the budget continued to spend on them.After the customer approved our proposals, they started working on the account:
    … A large number of requests -
    Work in the account
    2260 of them left key phrases, which were converted, and then "clean" them up to 1000.A list of minus words for these requests.The effective structure of advertising campaigns is selected when a group of ads contains one keyword in two types of matching.After the launch, we started working on optimization.The theme of the project - professional equipment and care tools - is very frequent and gives a lot of traffic.Therefore, we carefully monitored the effectiveness of the campaigns, excluding about 50 phrases a day.Requests and ads were adjusted, and the conversion optimizer began to work.As a result of the optimization of advertising campaigns in Google AdWords:
    The amount of investments in the project compared to last year was reduced from 100 thousand to 22 thousand UAH with the remaining income donation;
    The transaction rate increased by 126% and the profit rate dropped by 4.45%.
    At the moment, the ROI remains at the level of 180%, instead of the customer’s agreed 170%.

Activity

  Latest proposals 3
Advertising for the site. Theme of the WTO.
67 USD
Таргетолог на студию депиляции
67 USD
Настройка и ведение рекламы в Google Ads
67 USD