Sergiy Kushnirov
Offer Sergiy work on your next project.
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Dnepr,
Ukraine
2 months 2 days back
available for hire
age 37 years
on the service 9 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Skills and abilities
Portfolio
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1464 USD Case of SEO promotion for an online store in the furniture hardware niche
Search Engine Optimization (SEO)
Client: A large online furniture hardware store with a presence in physical stores across Ukraine.
Task: Increase visibility and attract more target audience through improving search engine rankings.
Strategy:
Technical audit and website optimization: Conducted a thorough analysis of the website and identified key areas for improvement. This included technical requirements (implementation of redirects, proper settings for language versions, loading speed, URL structure, mobile optimization), content strategy (updating and optimizing meta tags, improving content quality) and creating quality backlinks.
…
Keywords and content: Conducted in-depth keyword research targeting search queries that potential customers might use to find furniture hardware. Developed a content marketing strategy to create and optimize content according to these keywords.
Local SEO: Considering that the company has physical stores across Ukraine, we also focused on local SEO. This included creating a separate version of the site structure for cities that users include in their search queries, as well as recommendations for creating and optimizing Google Maps profiles, registration in local directories, and active participation in local communities.
Results:
Increase in indexed pages: After optimization, the number of indexed pages on the site increased from 7,000 to 12,000, indicating a significant improvement in content visibility for search engines.
Growth in keyword rankings: Thanks to the processed categories and content optimization, the site rose in search engine rankings for many keywords related to furniture hardware, increasing its visibility in organic search. Expanded the semantic core by +9929 keywords. All attention was focused on Ukrainian-language queries.
Increase in organic traffic: As a result of successful SEO optimization, organic traffic to the site for priority areas increased by 37%, which is a significant achievement and indicates the effectiveness of the applied strategy.
Increase in orders through the site: Due to the increase in organic traffic and improved search engine rankings, the number of orders through the site also significantly increased, leading to higher conversion rates and overall sales volume.
Conclusions:
This project demonstrates the significance of SEO optimization for online stores, especially in a competitive niche such as furniture hardware. Through a comprehensive approach to SEO and active implementation of content marketing and local SEO strategies, we were able to achieve a significant increase in visibility and traffic, resulting in an increase in orders and overall business growth.
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946 USD Case for promoting the website of a fiber manufacturer for concrete
Search Engine Optimization (SEO)
Project Information
Promotion Region: UA, Poland.
Promotion Strategy:
Building a link profile with live quality thematic links:
… Submit links
Crowd links
Outreach links and press releases
Creating an informational PBN site for additional link support for the Polish version - https://polimerwlokna.pl/
Expanding semantic coverage for medium- and low-frequency queries has allowed for an increase in the number of queries for which the site ranks:
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653 USD Case for promoting the website of the fishing tackle manufacturer Dnipro-Svy.
Search Engine Optimization (SEO)
Project Information
Client: Dnipro-Svynets – a Ukrainian manufacturer of fishing gear.
Product: Fishing gear for professionals and fishing enthusiasts.
Region: Ukraine
… Project Goals
Increase the visibility of the website in search engines for key queries in the fishing gear niche. Attract new customers and increase orders through the website. It was important to consider the specifics of the niche and take into account possible difficulties at each stage of promotion, which are always typical of other types of businesses.
Implemented Measures
Conducted a website audit and search semantics analysis, including work with highly specialized and low-frequency queries specific to the fishing gear market.
Creation of new subcategories in response to the expansion of the manufacturer's assortment and the addition of filter pages allowed covering a wide range of key queries, including low-frequency ones.
Creation of blog articles aimed at meeting the informational needs of the target audience. Deep immersion in the topic. Creation of texts that provide in-depth, technically sound descriptions of best practices, types of gear, seasonal fishing techniques, as well as the specifics of using particular types of baits and gear in various conditions.
Thorough work on internal linking to transfer internal link weight to the promoted pages and accelerate the indexing of new pages.
Designing attractive snippets to improve visual perception in search results and increase CTR.
Consistent filling of the website with unique content.
Development of a link-building strategy, analysis of the client's profile, identification of target pages and criteria for selecting platforms for link placement, publication, and verification of links.
Results
Increase in the number of indexed pages due to the creation of filters.
Effective optimization of internal and external factors, including keywords, content quality, and link mass, allowed for significant improvement in the website's positions in search engines. Expanded the semantic core by more than 3 times. The number of key queries in the TOP-10 increased 5 times (from 40 to 206 key queries).
Improvement of the website's visibility in search engines for target key queries and expansion of semantics, combined with a carefully crafted SEO strategy, led to a significant influx of new users and increased their engagement. These measures became key elements of the stable growth in the number of website visitors, resulting in organic traffic increasing by 3.5 times.
The increase in traffic led to a rise in orders through the website, boosting sales volume. 27% of all conversions come from visitors from organic search.
Conclusions
Despite the specific characteristics of the niche, such as a limited audience, a high level of engagement of the target audience, seasonality of demand, and specific content requirements in the fishing gear niche, a systematic approach and comprehensive SEO measures allowed for significant improvement in the website's positions, increased its visibility, and boosted organic traffic. A competent approach to promotion, which includes flexible strategies, adaptation to seasonal demand fluctuations, deep processing of the website's structure and content, and thoughtful external optimization, is key to successfully positioning the website in leading positions in search results.
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410 USD Promotion of the website of the manufacturer of preforms, caps, and handles for p
Search Engine Optimization (SEO)
Project Information
Client: Preform Factory, B2B manufacturer of plastic products.
Products: Preforms, caps, and handles for plastic bottles.
Region: Ukraine
… Goals
Increase website visibility in search engines for low-frequency but highly specialized queries. Attract new customers.
Implemented Measures
Conducted a deep market analysis and search semantics to gather low-frequency queries that accurately reflect the specifics of Preform Factory's products. Compiled a traffic forecast based on the total frequency of relevant query topics.
Diversified the website structure through subcategories, product pages, and thematic articles.
Obtained quality backlinks from trusted informational resources.
Confirmed the company's profile in GBP and conducted basic account optimization.
Developed and implemented an intuitive lead capture form for those interested in the products, for which search demand has not yet formed.
Results
Increased website visibility. The Preform Factory's website began to rank in top positions for target queries in search engines, resulting in a 550% increase in organic traffic over 12 months of promotion.
The website started attracting customers interested in the factory's products, with 86.8% of conversions currently coming from organic traffic.
Exceeding planned traffic volumes
Conclusions
This case demonstrates how even niche B2B companies with specialized products and modest promotion budgets can significantly improve their online presence and increase sales through targeted work on website structure, content, and external links.
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1172 USD Case of promoting a transportation company
Search Engine Optimization (SEO)
Project Information
Client: Ukrainian transport company, established in 2014. A reliable partner for road freight transportation in Ukraine, Europe, CIS, Turkey, the Caucasus, the Middle East, and Central Asia.
Region: Kyiv, Ukraine.
Promotion period: 1 year
… Goals
Increase the positions of key queries, obtain traffic that will convert into transportation requests. The client had previous promotion experience based on a traffic increase strategy for informational queries, which did not have a significant impact on service orders. Globally, our team faced the task of changing the client's attitude towards their website, as the client previously made short-sighted decisions - sharp jumps, changing the domain name, creating pages based on duplicating a significant portion of the content.
Implemented measures
During the technical audit, it was discovered that the parent category of the pool of pages responsible for commercial queries was closed to indexing, which hindered the proper distribution of link weight within the site and the correct understanding of the site's structure by search engines.
Thanks to detailed processing of the semantic core for the site, it was possible to highlight a promising cluster of queries with a lower level of competition but high conversion. This is especially valuable considering that the logistics services market is characterized by a high degree of competition with many websites striving to occupy leading positions in search results.
It was possible to minimize the damage done to the site and restore positions after an uncoordinated change of URL on the site by the client's team and return to positive growth dynamics.
Based on a detailed analysis of competitors, a comprehensive traffic acquisition strategy was developed for the client's priority high-competition queries using a clustering approach, improving the quality and usefulness of content. Unfortunately, during implementation, we faced limitations from the developer that significantly affected the speed of implementation.
Combating complete content copying of the site by competitors through filing complaints under the U.S. Digital Millennium Copyright Act (DMCA).
Selection and placement of links on quality donors in relevant content to build a natural profile.
Maintaining positions and traffic of articles by updating their relevance.
Results
- 50% increase in the number of indexed pages due to the creation of service pages
- An 80% increase in organic traffic was achieved, with 20% of total site visits generated by service pages.
- A 64% increase in the number of key phrases for which the site ranks.
- Growth in visibility - the site began to rank for high-frequency and high-competition queries
- 22.56% of conversions came from organic visitors who submitted transportation requests.
Conclusions
Despite significant difficulties related to the complete theft of site content, implementation of technical adjustments, and existing high competition in the logistics services market, a systematic approach and comprehensive SEO measures allowed for a significant improvement in the site's positions, increased its visibility, and boosted organic traffic.
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834 USD Case for promoting an online wallpaper store in Dnipro
Search Engine Optimization (SEO)
Client: mono-brand online store "Vinil" with a wide range of vinyl and paper wallpapers of its own production.
Region: Dnipro, Ukraine. Supply throughout Ukraine.
Promotion period: 15 years.
Goals
… Increase organic traffic to the site primarily through transactional queries to grow conversions.
Implemented measures
Technical audit of the site: basic technical optimization points were considered at the development stage, meaning there was an opportunity to focus efforts on optimizing Core Web Vitals metrics.
Creating an attractive snippet to improve visual perception in search results and increase CTR.
Expanding the semantic core using filter pages. This allowed for a broad semantic coverage of queries and improved indexing for low-frequency queries.
Stable filling of the site with unique content.
Optimization for regional queries, considering the location of production and the main target audience.
Formation of a link strategy, analysis of the client's profile, identification of target pages, determining parameters for searching platforms for placement; placement and validation of links. To effectively address the tasks at hand, we chose the method of placing guest articles on thematic sites, as well as on media sites and city portals. During the promotion, we managed to set a positive dynamic for the link profile, create the right anchor list, and increase DR from 4 to 13 according to Ahrefs, with the total number of donor domains increasing from 70 to 245.
Internal linking to transfer internal weight to promoted pages and accelerate the indexing of new ones.
Improvements aimed at enhancing user experience through companion wallpapers.
Results
Increase in organic traffic by 6 times.
Growth in the number of key queries in TOP-10 from 267 to 771. The increase in visibility became one of the drivers of steady growth in site visits.
Increase in indexed pages of the site by 46.5%.
Achieving planned conversion metrics in 9 months instead of 12.
Conclusions
Achieving positive results in promoting the online store "Vinil" was made possible by the effective interaction of all participants in the process. The SEO department specialists conducted a deep analysis of the website, studied the competitive environment, and developed a promotion strategy. The "Vinil" team demonstrated high engagement and readiness for cooperation. They carefully listened to the recommendations of SEO specialists and timely implemented the necessary changes on their website.
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1645 USD SEO promotion of an online store in the niche "Adult Toys"
Search Engine Optimization (SEO)
Task: Increase organic traffic and the number of orders through the website by improving rankings in search results for keywords in the sex toy niche.
Analysis:
Initial position: The online store already had an online presence, but the rankings in search results were low, which significantly limited the amount of organic traffic.
… Competition: Competition in the sex shop niche is very high. Many other stores, in addition to contextual and shopping ads, also sought to acquire customers from organic search, as they are much cheaper to attract.
The store's audience included a wide range of customers, including couples, single clients, as well as those interested in intimate products for variety in their sex lives.
Strategy:
Keywords: Conducting in-depth keyword research focused on the queries of the target audience, including unique and highly converting phrases.
Content optimization: Reviewing and optimizing the website content, including meta tags, headings, product page text, and blogs, to maximize visibility in search engines.
Link building: Creating quality backlinks from authoritative sites in the field of sexual health and product reviews to improve search engine trust in the site.
Content creation: Regularly adding unique and valuable content, such as articles, guides, product reviews, and instructions, that would attract interest and establish the store as an authoritative source in the field of intimate products.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Link building: https://bimpsoft.com/
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Basic SEO optimization of the website
27 USD
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SEO website promotion
451 USD
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SEO specialist for online store
608 USD
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Conduct an audit of the e-shop
175 USD
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SEO optimization and promotion of the site on Khoroshop
68 USD
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SEO audit of the website with detailed page analysis and recommendations for TOP-3 in Google
270 USD
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Need an SEO specialist for the website
225 USD
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SEO optimization of the website
68 USD
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SEO Consultation
27 USD
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