Anton Kalyuga
Offer Anton work on your next project.
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Offer work
Dnepr,
Ukraine
5 months 23 days back
available for hire
on the service 2 years
Rating
Successful projects
Average rating
Skills and abilities
Promotion
- App Store Optimization (ASO)
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Contextual Advertising
from 226 USD for month
- Social Media Advertising
Portfolio
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Case on ASA
It was necessary to increase the number of app installs without raising the budget. I analyzed search queries in the App Store, divided the campaigns into Brand, Generic, Competitors, and Discovery. I selected effective keywords, optimized bids, and disabled queries that did not yield results. I added negative keywords to eliminate irrelevant impressions. I also tested different options for screenshots and descriptions to increase conversion from the app page.
As a result, the number of installs increased, the cost per install decreased, and the traffic became significantly higher quality — with the same advertising budget, the campaigns started to bring in more installs.
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Sale of displays for smartphones
Contextual Advertising
Project Goal:
Increase turnover without losing profitability.
Scaling sales through optimization of advertising campaigns, a personalized approach to the audience, and effective bid management.
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Implementation
▸ Strategy Development
Research of the niche, competitors, and target audience behavior.
Formation of key segments and interaction scenarios.
A/B testing of product offers, bidding strategies, and audience segmentation approaches.
▸ Campaign Setup
Implementation of conversion tracking through Google Tag Manager and GA4.
Optimization of work with Merchant Center and product feeds.
Use of Shopping Ads, Performance Max.
▸ Optimization
Analysis of key metrics: CTR, CPC, CPA, ROAS.
Disabling unprofitable audiences and product groups.
Testing new audiences, algorithmic bidding strategies, and automated scaling scenarios.
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Lead generation in the field of rehabilitation
Contextual Advertising
Project Goal
Increase the number of appointments for consultations and rehabilitation programs without increasing the advertising budget. Scale the flow of clients through campaign optimization, audience personalization, and smart bid management.
… Implementation
▸ Strategy Development
Research the target audience: people with back pain, joint pain, after injuries.
Analyze competitors and popular queries in the rehabilitation niche.
Form key segments: acute pain, chronic conditions, post-traumatic rehabilitation.
A/B testing of offers: "rehabilitation consultation," "diagnosis + trial session."
▸ Campaign Setup
Set up conversions: appointment through a form, application, call.
Optimize campaign structure: search, Performance Max, remarketing.
Use local targeting for nearby areas/micro-locations.
Create ads focused on specific issues (lower back pain, neck, knees, etc.).
▸ Optimization
Analyze metrics: CTR, CPC, CPA (cost per appointment).
Disable irrelevant queries and ineffective audiences.
Test new audiences: post-traumatic patients, athletes, people over 35+.
Scale successful connections: the most effective ads, locations, and key queries.
Activity
| Latest proposals 4 | Budget | Added | Deadlines | Proposal | |
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I am looking for an experienced marketer - Google ads & Facebook/Instagram
300 USD
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It is necessary to set up contextual advertising.
90 USD
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PPC specialist outsourcing for the project
180 USD
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Contextual advertising PPC Google Ads
100 USD
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