Maksim Filatov
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Outsourcing & consulting
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41 USD Targeting in social networks
Social Media Marketing (SMM)#Test #Advertising #Company
Determine the effectiveness of different segments of audiences and ads for your project.
Separation of 2-3 major segments of CA;
… - for each segment we select 10-15-20 ads, the number of ads depends on the size of the test budget.
- maintenance and optimization of RK for a week or a little more;
After the test phase, the most up-to-date data is obtained, allowing you to predict the price of the click, leads (request) and sales.
Advertising company 1 month
The conduct phase begins only after the test phase, and includes the conduct of a advertising campaign for 30 days, namely:
Monitoring the effectiveness of advertising;
Monitoring the price of the click;
Replacement of burned audience segments;
Regulation of the speed of display and expenditure of the advertising budget;
Optimize the price of the click and the price of the leads;
Implementation of additional audience segments