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  1. Freelancers

Mihaylo Kontekst

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Mihaylo hasn't been on the service for a long time.
But on Freelancehunt, there are also 1210 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Lvov, Ukraine
4 years back
Available for hire available for hire
9 years back
1 client
on the service 12 years
Client profile
    Freelancer Mihaylo K. — Ukraine, Lvov. Core skill — Contextual Advertising, Online Stores & E-commerce

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    Rating
    101

    Skills and abilities

    Promotion

    Outsourcing & consulting

    Portfolio


    • Advertising in Google Ads for Office and School Boards

      Contextual Advertising
      Advertising in Google Ads for Office and School Boards — example of freelancer's portfolio work in category Contextual Advertising
      Customer: Ukrainian manufacturer of board for school and office

      Task: optimize operating campaigns, increase the number of orders and reduce the cost of conversion

      … Instruments: Search Advertising, Remarketing

      The customer wrecked with the problem of the low index of conversions and was confident what right on the site, detailed analysis of the advertising campaigns I understood what the problem lies in traffic - advertising campaigns chaoticly mixed, all the keywords with a wide type of correspondence, were very poorly processed minus-word, in the report of search requests about 30% of traffic went on requests related to those pylomateriaals, such as "board brush", "board cutting", etc.They decided to create new rk as easy as possible than to rescue the diucci.For the beginning I divided the campaigns on the eapream of the office and school boxes, since the target audience in them is different, then divided the advertising campaigns according to the geographical and linguistic principle: separately to Kiev, all Ukraine without Kiev in Ukrainian and Russian language, for every case they made a cross-minus, since in the keywords they mainly used a modifier of wide correspondence.They created separate groups of advertisements on competitors, as well as wins separately the brand group.The first 3 months used banner advertising on targeting audience + k.s.But the applications came low quality and high value, as a result they decided to refuse it.Result: in 10 months received 473 orders, 25708 clicks, the cost of the orders 178 UAH, spent on advertising 84501 UAH

    • Context advertising for the online shop of office goods

      Contextual Advertising
      Context advertising for the online shop of office goods — example of freelancer's portfolio work in category Contextual Advertising
      Customer: Online shop of office goods

      The task is to double the number of orders when the value of the transaction is reduced by 20% with an emphasis on the wholesale buyer.Tools: Search Advertising, Trading Advertising, DSA, RDSA, Remarketing

      … The application came to the audit of the advertising campaign, the customer saw advertising with the help of a specialist in the state, but the results were not satisfied.During an hour of audit, I found a lot of growth points and proposed a media plan with doubling the amount of orders with a small increase in the budget.In the first place, I optimized action advertising campaigns, prescribed extensions list of minus words, attributed key words to faithful type of conformity and created 3-4 announcement per group.Also launched the RK trade with goods, the price of which exceeds 300 UAH, considering the specificity of the niche, in the range of many cheap goods for 1-2 UAH and their inappropriate advertising.Since they asked to make a focus on the b2b segment, and separate pages on the wholesale order was not - it was necessary to make separate groups of announcement with transaction queries on the wholesale and to change the texts of announcement under this audience, so that they didn't stretch the queries - they made a cross-minus on the level of the city.Qualitatively supplemented the strategy of DSA and RDSA RK from min.Price per click.At the end I still achieved the results provided, but with the delay of 2 mits, as I didn’t consider a break for holidays and slow “rozhgin” of the RK after a stop.In sum, in 5 months, I had 5780 orders, cpa 49 UAH, and 288 thousand UAH were spent on advertising.We work further

    • Context Advertising for Evacuator

      Contextual Advertising
      Context Advertising for Evacuator — example of freelancer's portfolio work in category Contextual Advertising
      A profitable advertising campaign for the evacuator in Umani.
      The price per click is effectively reduced and the budget is optimized.
      We continue our successful cooperation in the lead generation with our budget.

    Reviews and compliments on completed projects 1

    19 November 2016 0 USD
    Check your account in AdWords

    Quality
    Professionalism
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    He quickly analyzed the account, suggested errors, gave useful advice.
    Thank you !

    Ihor Chernin | Response review

    Activity

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