Full-Stack / WordPress Developer & Performance Marketer (Targetologist)
About me:
I specialize in creating and comprehensively promoting web projects. By combining technical development and marketing analytics, I help businesses create ready-made sales tools - technically stable, fast and optimized for attracting customers. I value a systematic approach, clean code without "crutches" and honest marketing focused on budget payback.
Key competencies:
1. Web development and administration:
WordPress: layout and configuration of sites on Elementor, WooCommerce integration, development of flexible architecture using custom fields (ACF) and record types (CPT) for convenient site management through a regular admin.
Full-Stack: basic frontend and backend design, integration of payment systems, CRM and Telegram bots.
Technical optimization: server setup, working with Cloudflare (bot protection, caching), page loading acceleration and advanced SEO settings.
2. Target and analytics:
Traffic: launching and daily management of advertising campaigns in Meta Ads (Facebook / Instagram).
Analytics: setting up Google Tag Manager (GTM), Google Analytics 4 and Meta Pixel for accurate tracking of events and conversions.
Building funnels: converting unprofitable sales models "head-on" into effective funnels.
Work experience:
Website development: creating corporate B2B websites, multilingual business cards and online stores. Adapting each page to mobile devices and GDPR requirements (for the European market).
Target and analytics: auditing advertising cabinets, launching advertising campaigns, setting up analytics, optimizing the cost of customer acquisition (CPA) and scaling successful connections.
