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  1. Freelancers

Nataliia Baiush

Offer Nataliia work on your next project.

Ukraine Vinnytsia, Ukraine
5 months 6 days back
Available for hire available for hire
on the service 6 months
    Freelancer Nataliia B. — Ukraine, Vinnytsia. Core skill — Social Media Advertising, Lead Generation & Sales

    Rating

    Successful projects
    No data
    Average rating
    No data
    Rating
    195
    Social Media Advertising 1
    696 place out of 1659
    Lead Generation & Sales
    313 place out of 769

    Language proficiency level

    Українська Українська: fluent
    Русский Русский: fluent
    English English: upper-intermediate

    Skills and abilities

    Promotion

    Portfolio


    • Case Permanent Makeup

      Lead Generation & Sales
      Project — Local Permanent Makeup Studio (small offline business in the EU)
      Task:
      Increase the number of bookings for permanent makeup services (lips, eyebrows), attract new clients from a specific area/city, and enhance the recognition of the artist on social media.
      Preparation and Analysis
      … • Collected materials from the client (photos/videos of work), analyzed strengths and possible triggers for the target audience.
      • Considered that the advertisement is launched to a very narrow local audience abroad — about 13,000 people. This required careful selection of strategy and creatives to avoid oversaturation of impressions and maintain traffic quality.
      • Researched competitors in the specific area and assessed the format of their advertising communication.
      • Prepared 2 different creatives for testing to effectively "select" results from a small audience.
      • Thought through value triggers: naturalness of the result, safety of materials, experience of the artist, promotional price.
      Setting Up the Advertising Campaign
      Goal: Traffic — visits to the Instagram profile for further bookings in Direct.
      Created:
      • 2 creatives for testing different presentations.
      • Initially manually gathered audience (based on interests in the beauty sector).
      • Later added Advantage+ (audience expansion) so that Facebook could optimize impressions for people with the highest likelihood of booking.
      Results after 11 days of advertising
      Target Actions:
      • 293 visits to the Instagram profile
      • 10+ active conversations from potential clients
      • Follower growth: +41 (net growth, actual subscriptions could have been higher)
      Reach and Impressions:
      • Reach: 9,751 people
      • Impressions: 20,954
      • Frequency: 2.15 (ideal for local advertising)
      Cost of Result:
      • Cost per visit: $0.37 (below the average for the niche in Europe)

      Conclusions + What was achieved
      • The advertisement brought a steady flow of cold and warm visits that converted into bookings.
      • The campaign delivered results above average for the local beauty niche.
      • Advantage+ performed well — Facebook was able to find additional quality audience.
      • The profile significantly activated: subscriptions, views, interactions.

    Activity

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