Mikola Kishchak
Offer Mikola work on your next project.
Rating
Language proficiency level
Skills and abilities
Design & art
Portfolio
-
101 USD Targeted advertising "FB/Insta" Beauty salon +105 clients
Social Media Marketing (SMM)Task: attract new clients for beauty services (manicure, coloring, styling, facial cleansing)
What I did:
Conducted analysis of the target audience: women aged 18–45, interested in beauty, care, salons
…
Developed creatives: before/after photos, process videos, texts such as:
“Manicure with a 30% discount — only until the end of the week”
“Coloring + styling package — book via Direct”
Launched 2 main campaigns:
Messages in Direct — discounts for first visit
Retargeting — for those who viewed the page or interacted
Set up local targeting (city district)
Conducted A/B testing of 3 visuals and 2 offers
Result:
105+ new clients over a 3-week period
Bookings mainly through Direct and via “Book” buttons
The client continued working on a permanent basis
-
56 USD Targeted advertising "FB/Insta" Construction company "WELLBUD"
Social Media Marketing (SMM)Task: attract new clients for construction and real estate sales services
What I did:
Conducted business analysis, identified target audience (men/women aged 19–40, interested in real estate)
…
Created creatives: photos of properties, texts with Unique Selling Propositions ("Turnkey house", "Apartment with renovation")
Launched 3 advertising campaigns:
Leads – applications via forms and Direct
Traffic – to the website with service descriptions
Retargeting – for those who interacted
Set up geotargeting and interests (real estate, construction, renovation)
Optimized campaigns based on results (CTR, CPL), updated creatives
Result:
Received over 50+ applications in the first month
Positive feedback from the client
-
124 USD Targeted advertising "FB/Insta" Sushi and Pizza Delivery
Social Media Marketing (SMM)FB/Insta Advertising – Sushi and Pizza Delivery
1. Preparation
Information gathering: menu, prices, promotions, delivery zone
…
Setup: Business Manager, Instagram,
2. Creatives
Food photos/videos
Texts: "1+1 pizza", "30% Discount", "Free delivery"
Call to action: “Order now”, “Write in Direct”
3. Audiences
Geo: 5–10 km around the establishment
Age: 18–45
Interests: sushi, pizza, delivery, Glovo, discounts
Audiences: interests, retargeting, lookalike
4. Campaigns
Messages in Direct
Traffic to website/chatbot
Promotion: “1+1” or “-30% on first order”
5. Optimization
Daily monitoring of results
Testing new creatives
Weekly report