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  1. Freelancers

Oleg Kopach

Offer Oleg work on your next project.

Ukraine Sambor, Ukraine
7 months 19 days back
Available for hire available for hire
age 31 years
on the service 6 years
Client profile
    Freelancer Oleg K. — Ukraine, Sambor. Core skill — Social Media Marketing (SMM), Contextual Advertising

    Rating

    Successful projects
    No data
    Average rating
    No data
    Rating
    158
    Social Media Marketing (SMM)
    1006 place out of 2457
    Contextual Advertising 1
    709 place out of 1212

    Skills and abilities

    Design & art

    Services

    Promotion


    Writing

    Portfolio


    • Tuning Goods

      Contextual Advertising
      Tuning Goods — example of freelancer's portfolio work in category Contextual Advertising
      Case: How to increase ROAS to 3000% for an online auto parts store for tuning
      Client:
      An online store specializing in selling tuning products, including accessories for popular car brands: BMW, Mercedes, Toyota, Audi, and others. The main sales platform is its own website and the marketplace Prom.ua.

      … Client's task:
      Increase sales while maintaining profitability.
      Optimize advertising costs by reducing cost per conversion (CPA).
      Improve brand recognition among the target audience.
      Increase ROAS (return on advertising spend).
      Approach to work:
      Audit of advertising campaigns

      Analyzed current campaigns on Google Ads (search, shopping, Performance Max, remarketing).
      Identified the most effective product categories and determined key issues such as high CPA and irrelevant traffic.
      Structuring advertising campaigns

      Divided campaigns by product categories (bull bars, thresholds, mud flaps, etc.).
      Implemented separate campaigns for popular car brands: Audi, BMW, Toyota.
      Used Google Shopping for product advertising and Performance Max to attract a new audience.
      Optimization of keywords and targeting

      Conducted search query analysis and added negative keywords to exclude irrelevant traffic.
      Set up separate campaigns for brand and generic queries (e.g., "tuning for BMW" vs. "car accessories").
      Used dynamic remarketing to bring back customers who viewed products but did not make a purchase.
      Optimization of advertising budget

      Implemented a bidding strategy of "Maximize Conversion Value" with a target ROAS.
      Gradually increased budgets for the most effective product groups.
      Testing creatives

      Conducted A/B testing of ads and images, focusing on key product benefits (quality, warranty, delivery).
      Created ads emphasizing fast delivery, promotional offers, and quality guarantees.
      Results:
      After 3 months of work, the following metrics were achieved:

      ROAS increased from 400% to 988%, which means nearly tenfold return on advertising investment.
      Cost per click (CPC) decreased by 32%, allowing for reduced advertising costs without loss of reach.
      The number of conversions increased by 65%, thanks to optimization of product feeds and use of Performance Max.
      CTR increased by 20%, due to improved ad creatives and announcements.
      Average check increased by 18%, as recommendations for complementary products were implemented in remarketing campaigns.
      What we additionally tested:
      Smart Shopping campaigns and their effectiveness across different product categories.
      The impact of seasonality on sales and optimization of campaigns based on demand.
      Use of Pmax for automatic budget allocation across Google platforms (Search, YouTube, Display Network).
      Conclusion and recommendations for potential clients:
      If you want to achieve maximum profitability from your advertising on Google, it is necessary to:

      Regularly analyze the effectiveness of advertising campaigns and adjust bids.
      Use various advertising formats (PMax, search, remarketing).
      Optimize the product feed for shopping campaigns.
      Work with audiences and use remarketing to bring back visitors.
      If you want to achieve similar results – contact me! I will help set up advertising and take your business to the next level.

    • Studio Moderna (Dormeo, TopShop, Rovus, Delimano, Walkmaxxx)

      Contextual Advertising
      Studio Moderna (Dormeo, TopShop, Rovus, Delimano, Walkmaxxx) — example of freelancer's portfolio work in category Contextual Advertising
      Key Responsibilities

      • Development and management of campaigns in Google Ads, Facebook, and Instagram Ads
      - Search campaigns
      … - Display campaigns (GDN and Discovery)
      - Video campaigns
      - Shopping campaigns
      - Performance Max Campaigns
      - Campaigns for mobile apps
      - Local business campaigns
      - Catalog Sales Campaigns
      - Lead Generation Campaigns

      • Working with a budget of $50,000 per month
      • Monthly reporting and performance monitoring
      • Providing recommendations for optimization and improvement of results based on analysis.
      • Managing product feeds:
      • Regularly updating feeds to reflect current prices, availability, and product descriptions.
      • Setting up all conversion goals for online stores
      • Fixing errors and discrepancies in feeds that may affect ad visibility.
      • Working with large catalogs: Over 2000 product items and segmenting product feeds to improve ad relevance.
      • Identifying the most successful product items and adjusting bids according to performance metrics.
      • Optimizing ads based on A/B testing and performance analysis. Testing new ad formats and tactics.
      • Auditing landing pages to ensure they align with campaign goals.
      • Creating and setting up custom audiences, retargeting, Lookalike.
      • Media planning and promotion strategy for all company brands

      As a result:

      • Achieving and exceeding planned metrics by 98–123%
      • Increasing conversion rates
      • Increasing return on ad spend (ROAS) up to 500%, significantly enhancing campaign profitability.
      • Improving ad quality score, contributing to reduced cost per click and increased campaign efficiency.
      • Optimizing work with large catalogs (over 2000 products), enhancing relevance and accuracy of impressions.
      • Continuous monitoring and bid adjustments for key product items, ensuring sales growth.
    • 451 USD

      PPC Specialist

      Contextual Advertising
      PPC Specialist — example of freelancer's portfolio work in category Contextual Advertising
      Completely developing advertising campaigns from zero
      Connecting analysts and audiences
      Heating audiences with KMS
      Settings of remarketing
      … A/B test and link search
      Optimize campaigns using rules and scripts
      Management of millions of budgets
      The result, full domination on the market (about 80% of all traffic) more than 1,500 applications per day from video campaigns Ads with the price of the application up to 40 UAH. ROI 1000 per cent.

    • A lawyer online

      Contextual Advertising
      A lawyer online — example of freelancer's portfolio work in category Contextual Advertising
      Starting and conducting companies for YUR. 1 million budgets. Rubs in the month.

    • Organization of Children's Worlds

      Contextual Advertising
      Organization of Children's Worlds — example of freelancer's portfolio work in category Contextual Advertising

    • Rental and purchase of building equipment

      Contextual Advertising
      Rental and purchase of building equipment — example of freelancer's portfolio work in category Contextual Advertising

    • The Hotel

      Contextual Advertising
      The Hotel — example of freelancer's portfolio work in category Contextual Advertising
      Organization of events and rest at the Hotel Ruta

    • Flowers

      Contextual Advertising
      Flowers — example of freelancer's portfolio work in category Contextual Advertising

    • Building Firms

      Contextual Advertising
      Building Firms — example of freelancer's portfolio work in category Contextual Advertising
      Advertising for the building company

    • The subjects

      Contextual Advertising
      The subjects — example of freelancer's portfolio work in category Contextual Advertising

    • Vaccination and Rehabilitation

      Contextual Advertising
      Vaccination and Rehabilitation — example of freelancer's portfolio work in category Contextual Advertising

    • Super

      Contextual Advertising
      Super — example of freelancer's portfolio work in category Contextual Advertising
      Setup of advertising companies for the Internet store of accessories.

    Activity

      Latest proposals 3
    Реклама услуг фитнес тренера через Google Ads
    8 USD
    Настройка, оптимизация и сопровождение контекстной рекламы
    41 USD
    Специалист по контекстной рекламе. Удаленно, оклад от 40000₽
    612 USD