Svetlana Gavrilyak
Private message 
Lvov,
Ukraine
4 years back
available for hire
2 Safes completed
7 years back
3 clients
on the service 9 years
Rating
Successful projects
Average rating
Skills and abilities
Programming
Services
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Website Development
from 271 USD for project
Promotion
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Contextual Advertising
from 50 USD for month
- Marketing Research
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Search Engine Optimization (SEO)
from 113 USD for month
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Social Media Advertising
from 34 USD for month
Portfolio
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Case of 6
Contextual Advertising
Advertised Product: Import Accessories Store
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
Traceable target actions - making the purchase through the basket.
… In the first month of advertising (November 2016) the gross income on the basket was 2 times more than the advertising budget (1); after 5 months of work the advertising budget grew 2 times, and the gross income on the basket was 4 times (2). The profitability of each advertised rubber increased by 117% (from 2.25 UAH (1) to 4.88 UAH (2))
Period: 1.11.2016-31.03.2017
Number of clicks: 37419
Price of the click: 1.83 UAH.
The cost is 68588 UAH.
Number of transactions: 137
Revenue: 264440 UAH
Transaction ratio: 0.31 %
Cost of 1 transaction: 500 UAH
Revenue from 1 transaction: 1930 UAH
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Case of 4.1
Contextual Advertising
Advertised product: Sales of castomized shorts, priority: wholesale
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
Traceable target actions - making the purchase through the basket.
… 4.1 of
Comparison for the period: March 2016 / March 2017
According to the indicators, it is clear that the number of purchases increased by 30%, in proportion to the growth of target traffic, but the revenue increased twice - thanks to the analysis of campaigns and literary optimization and the direction of resources to the most targeted visitors.
Transitions: 1066 / 1321
Price of the click: 2.25 UAH. / 2.44 UAH (with constant traveling AdWords due to high relevance and quality of advertising can keep the cost of the click almost without traveling)
The cost is 2402 UAH. of 3219 UAH
Transactions: 13 / 17
Income: 6136 / 12582
Transaction ratio: 1.08% / 1.08%
Cost of 1 transaction: 185 UAH / 189 UAH.
Income from 1 transaction: 472 UAH / 740 UAH.
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Case of 4.2
Contextual Advertising
Period: March 2016 - March 2017.
In the first month of advertising, the gross income on the basket amounted to 2 times the advertising budget (1); after the year of work the advertising budget increased by 34%, and the gross income on the basket - by 100% (2). The profitability of each advertised rubber increased by 53% (from 2,55 UAH (1) to 3,90 UAH (2)). The total average revenue was 4.45 UAH for sales for each advertised rubber (3).
It is important to understand that it is a small and large bulk. The customer develops a base of permanent buyers, with whom he has worked for years. Each month, the company’s turnover grows due to a high percentage of permanent customers. In fact, it’s not just contextual advertising, but a targeted strategic capture of the market. In this area, considering the popularity of the internet in our time, it is the most important thing that can and should be done now. Then, when the market will be overwhelmed with competitors and demand, such advertising will cost a lot more.
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Case 2
Contextual Advertising
Comparing quarterly results in the same period of the year with the difference per year - January-March 2016 / January-March 2017. The growth of visitors with Google Adwords (1) is well seen - more than twice. Increased profitability with Google Adwords (3) - more than 2.5 times, increased total profitability by 67.83% (2), increased sales on the accompanying Google / organic (4) and direct / (none) (5) - is logical, as analyzing associated conversions, we realized that more than 75% of transactions were carried out after 2 or more visits to the site. Often people came to the site in the second and more times already through brand requests in search of the Google or directly through the stored folder.
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Case of 7
Contextual Advertising
Advertised product: Employment intermediary in Poland
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
The target action to be followed is the processing of applications. It received 86 conversions (1) for 81 UAH per application. The conversion coeff was 2.23% (2).
… Period: 8.09.2016-23.11.2016
Number of clicks: 4177
Price of the click: 1.67 UAH.
The cost is 6995 UAH.
Number of conversions: 86
Conversion rate: 2.23%
Cost of 1 application: 81 UAH
The competition was very large, so it was necessary to protest the most conversion groups of requests. Advertising was launched only on accurate requests, as the research of this niche has shown that there are a lot of non-targeted information requests characteristic for customers who have not yet made decisions, but only gather information. In general, the applications were received at a very affordable price, the customer is very pleased.
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Case of 5
Contextual Advertising
Advertised product: Autumn set in the yoga group of the Lviv Yoga Studio
Geo-targeting of the lions
The source of advertising is Google AdWords.
Traceable target actions - a complete application for registration in the group.
… The task in 3 weeks is to bring a maximum of new students to several studio groups with a limited budget (1). The search demand for the topic is quite narrow, which makes the search conversion a high 5.75% (2). Thanks to the use of adaptive banners, it was also possible to obtain a high conversion by KMS: 1.45% (3). The final cost of the application was 54 UAH, 12.5% of the cost of the service for 1 month (3).
Period: 8-29 September 2016.
by: 1881
Price of the click: 1,07 UAH.
Cost: 2005 UAH
Number of conversions: 37
Conversion ratio: 2.1%
Cost of 1 application: 54 UAH
(Cost of payment of the course for 1 month: 400 UAH)
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The Case 3.1
Contextual Advertising
A small, but still indicative case of sharp improvement in conversion indicators after the first month of work on RK. The theme is quite narrow, but competitive, so every percentage of the conversion increase brings a very noticeable profit. In such cases, it is important to correctly form and sort key requests according to their semantic and meaningful nuclei. After obtaining the first positive results, we continue to go further in search of the optimal settings for geo-targeting, mobile devices, landing pages. With the required amount of data, even greater efficiency can be achieved. In this case, the directions were introduced only in those requests that gave really a lot of transitions and a low percentage of conversions on them was representative. Most NC requests require more time and detailed semantic analysis. What is planned to be done in the next few months.
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The Case 3.2
Contextual Advertising
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Case of 1.1
Contextual Advertising
Screenshot No1 shows the preservation of the budget (1) with the increase in the number of applications by 10 times (2), as well as the reduction of the budget (3) with the preservation of the number of applications (4) - (it is to be understood that here the statistics are not indicative, but still as for the intermediate result - the numbers of OK).
Screenshot No2 shows a total increase in the number of requests by 9 times (3), an increase in the conversion rate by 4 times (2) and a double (1) increase in the number of transitions from the Google Adwords traffic channel. Even with testing not very successful campaigns - the overall growth from this channel is quite high.
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Case of 1.2
Contextual Advertising
This case is a good example of the importance of working with RK in the first month. In this case, the thematic niche was very widespread - a lot of potentially targeted keywords with different semantics. It was proposed to first test several obvious, and then not obvious semantic groups. As you can see, the obvious did not work immediately. The quick directions, based on the analysis of the first two weeks, gave a great result. Of course, it is worth understanding that statistics at this stage have a fairly low reliability rate, but it is still a bright example as it is sometimes important to adjust the RC in the first weeks after launch, regardless of expectations.
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Certificate of Google Analytics Training
Contextual Advertising
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Certificate of Google Analytics
Contextual Advertising
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Certificate of Google Analytics
Contextual Advertising
Certificate of Google Analytics
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Google Adwords Certification for Mobile Advertising
Contextual Advertising
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Google Adwords Search Advertising Certification
Contextual Advertising
Reviews and compliments on completed projects 3
5 December 2018
34 USD
Installing Facebook Pixel through GTM for dynamic remarketing
Quality
Professionalism
Cost
Contactability
Deadlines
Ochenj bistroje izpolnenije zadachi. Sdelali tochno po TZ i dali poleznije rekomendaciji. Po nadobnosti obratimsja jeshe. Rekomendujem!
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14 November 2018
11 USD
Google Analytics Settings
Quality
Professionalism
Cost
Contactability
Deadlines
A good executive. Everyone explained, all the questions were answered. Do the instructions with screenshots to be on hand? I recommend it!
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10 July 2017
58 USD
Context of a travel project. The Western audience.
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much to the girls for the quality work. Always in contact and ready to answer any questions. The results are optimistic. We will work further.
Profile deleted
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