Alexsandr Movchan
Private message 
Kharkiv,
Ukraine
1 year back
available for hire
11 Safes completed
4 years back
3 clients
on the service 9 years
Rating
Average rating
Skills and abilities
Promotion
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Contextual Advertising
from 68 USD for project
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Lead Generation & Sales
from 90 USD for project
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Search Engine Optimization (SEO)
from 90 USD for project
- Search Engine Reputation Management (SERM)
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Teaser Advertisements
from 68 USD for project
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Website SEO Audit
from 7 USD for hour
Portfolio
- All works 29
- Search Engine Optimization (SEO) 11
- Contextual Advertising 10
- Social Media Marketing (SMM) 5
- Search Engine Reputation Management (SERM) 3
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SEO - Promotion of Landing Shoes in Moscow Yandex
Search Engine Optimization (SEO)
In this article we will talk about the Yandex search system, the promotion in it, the new main ranking factors for this system.And how it can play on the hand as to businessmen who want to realize their sales goals through the internet as well as SEO professionals.This is the company’s own experiment, with its site that we will burn for a more comprehensive assessment of the case.And so they went...
The region was chosen by Moscow, for a more pointful and convenient shipping of goods and search for local advantages, and whatever competitiveness was the maximum, because it is an experiment.Before we created a site, we gathered the IA, but decided to stop on the most suitable requests by frequency and which will fit the main page, because we only have the main, it is the same landing.Direct traffic to the site of interested persons, forums, emails is a customer base that should be real.Feedback on the proposal and the delivery of the site.Obtaining direct traffic and deposit in a subsequent manner.Advertising traffic .It is logical to understand that if you promote your product means from permitted and the advertising has passed the moderation.This is Direct, Adwords, targeted with social media.Networks, and other popular systems (Metrics and Yandex.Browsers know what it is and who it is.
… Testing of the site for legality.Forming groups of people for the interaction test.Search for tracks and uncomprehensible moments on the landing.The collection of feedback and the direction of all the comments that had a mass character.Positions of the site at the moment: Landing on 1 page in the index by Moscow Region!Working time: 4 months, all 4 months - $1900
It has 59 requests.With all the expenses for work on the site, it was
The cost of 1 call: 1900$/59 = 32,20$ per order.
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SERM for Internet Store Techniques
Search Engine Reputation Management (SERM)
Our specialists have selected a number of thematic reviews for placing reviews of satisfied customers on them.The reviews were placed real, from real customers.For this we requested a customer base from the company’s representative.We called a part of the customer base provided to us, learned their opinion about the services they provided and asked satisfied customers to leave their feedback on the site that we will send by email.Not all customers agreed to write a review and spend their time on it.But the majority agreed.After that, the agreed part of the customers, we sent to the e-mail addresses of the sites on which we had to leave our review.The reviews were placed according to the schedule we have developed in advance so that everything looks as natural as possible.Similarly, we asked the company’s customers to leave a review on the site about the product they’ve already bought.Reviews within the site are also an important component of success.Since the user, being on the site, is already very close to making a purchase and such reviews further encourage him to do so.We registered the company in the 60 most popular catalogues.Catalogs are also an additional source of traffic.We have done work on popularizing the company and creating a positive opinion, through popular social networks Facebook and Twitter, with links in posts to the resource.As a result of all the work we have done to form the reputation of a reliable company for the sale of spare parts to agricultural technology on the internet - at the moment the company has a 100% positive feedback on the internet.
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SERM College of Lawyers
Search Engine Reputation Management (SERM)
Let’s describe the initial problems:
Standard Lending of the Lawyer's College (this hundreds)
… No comments (with confirmation)
There is no judicial practice, the direction of judicial proceedings and decisions on them
No thanks and certificates.
No publications in the media
No photo of the office
No photo team.
No photographs of personal lawyers and lawyers
No price policy on the website
There is no back call.
No records for reception.
No maps of pass and pass from the nearest metro.
No website in the catalogs of organizations, regional destinations
Other lawyer companies are issued to search for the name of the company, which leads people to another direction.
The first phase.Starting the work, all of these problems were identified and described to customers.As a problem, examples of solutions are indicated from competitors and asked the exact questions and tasks of what these points to solve.The second phase.Processing of answers and materials provided by customers.Explanations and the second wave of questions and tasks.In turn, the same independent search for information about lawyers that would remove everything possible on the internet with their own forces (as the practice shows customers still miss what it is, check it doesn’t place)
The Third Phase.Design solutions on the site and offer for agreement for customers.The fourth phase.Developing a new website with improvements.Here it is worth noting that the design was not changed, it was only supplemented with information-blocks, infographics, photos - which gave those important factors for making decisions to the users of the site.All the work was done on a web site, closed from indexing, which would not show the unfinished project to third parties.This volume of work was achieved in two months of fruitful joint work.We have fully demonstrated all the hidden potential of the skills, experience and competence of the lawyer’s college.
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SERM for the Internet Shop of Clothing in Ukraine
Search Engine Reputation Management (SERM)
Our facility is an online store of women’s clothing with traffic of 2,000 people/day.The real owner decides to finish his business and sell to another person.The actual owner cannot set the process of selling the business without the quality of the staff, therefore, the site for the sales interval of the business receives a huge number of negative reviews.At the start of the work, the shop’s rating on the review was 2.2 points and 23 reviews.What we did:
Evaluate the release on request "brand + reviews".We knew with which fields we had to work first.Planning, plan of action, work started.After the time, the rating 2.2 changed to 3.5.
… Instantly spoiler remove questions: we made a mail on the customer base on the e-mail with a description of the situation and a request for a discount on the next purchase, to write a review of the already purchased product in the past.Thus, we get live reviews, remind us of the old customers and motivate us to buy in the future.The discount was small, only 5%.The reviews (who wrote and how) we practically didn’t track, so we gave 5% discount to everyone who mentioned them.As a result, the store didn’t lose anything, releasing the problem of defining “who wrote the review in fact”.This company went a few months, that is, to constantly use such a discount would not be able to.The bad reviews were given by the feedbacks with the request to call the order number or the check.If no information was received in a week, we appealed to support and through them removed the feedback as a potential lies from competitors.In addition to the SERM component, we increase traffic to the site and sales from traffic.
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SMM Internet Store “DOGMUS FISHING” on Facebook
Social Media Marketing (SMM)
“Dogmus Fishing – Everything for Fishing” has been working since August 2017.The client came with the idea to open his Facebook representation in order to increase recognition and increase sales.The task of the specialist is to create a community in which the fishermen could feel “like a fish in the water”, i.e.Give them the opportunity to rest.The core of the community is men aged 25 to 44 years.When developing a media plan, the specialist took into account that fishing is a hobby.In this context, the decision was made to publish information and entertainment posts, as well as advice.There is a community where the fishermen are resting.Having gained confidence and interest from the subscribers, the specialist parallelly introduced advertising posts and competitions, which significantly increased sales.First, holding competitions, the condition of which was to choose a gift on the site for a certain amount, increased the transitions to the site, which positively affected SEO.Secondly, for each competition publication was set a targeted advertising that generated a target audience.An important step in increasing sales was the creation of a store on Facebook.This is a fully complex and functioning online store that allows you not only to create a list of goods but also to make a payment using Master Card, Visa and PayPal systems.During the entire time of work with the project (13 months) we increased the number of subscribers to 3640, about 250-280 subscribers per month.
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SMM Translation Center “Tris” on Facebook
Social Media Marketing (SMM)
In March 2018, a representative of the translation center "Tris" in Kharkiv addressed us with a problem: the page leads, subscribers are few, customers and no.The task of the specialist was: to revive the page, to develop a new strategy of promotion, to bring the "translation center" to the top on request.The first thing that was done was to change the avatar and cover of the page to a brighter and informative.The design of the page in general has a huge importance and influence on potential subscribers so that the image is the first thing a user sees, then decides to stay on the page or leave, sign up, or not.Therefore, the decision was made to make advertising-selling publications with an individual image developed by the designer.In order for a page to be ranked in the Facebook search, it is necessary to fill the profile with information to the maximum.Important is the contribution of the service.After filling the entire account correctly, we put it out to the top Facebook.According to likes and posts it became clear that subscribers most like posts that contain useful information, namely the description of programs and services for learning languages, photographs with foreign words with translation.In any promotion, it is important to use humour to “destroy the environment”, to make the community pleasant, and not just informative.We need to look for the golden middle.A great option is the publication of posts with the humor of the topic that is advancing.Over 3 months of work, we have increased the number of subscribers by 880, which is an average of 280-300 people per month, today the number of subscribers is 1041.
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SMM Online Store “TRENDY MAMAZIN”
Social Media Marketing (SMM)
In August 2018, a clothing manufacturer for pregnant and breastfeeding contacted us in order to create an online store on Instagram.The goal of the specialist was to create an Instagram business account, design it, attract visitors and convert them into buyers.It is very important in this social network to be non-invasive.The specialist did so that users found the brand unintentionally, but became subscribers for a long time.The main thing is to choose the right hashtags that are currently relevant on Instagram.Since the page was created from scratch, it was decided to promote a business account using paid Instagram ads.This is a great way not only to promote the profile of the online store, but also to sell goods to the forehead.The task of the specialist was to properly process the target audience of advertising posts, to pick a quality image and correctly call for action.Thanks to advertising, in 2 months of cooperation we increased the number of subscribers to 1680, and cover up to 12,000 per week.An important tool in promoting the online shop of clothing served Stories - publications for 24 hours.This is a great way to inform subscribers about the availability of the product, as well as the publication of reviews.Strengthening your positions in the TOP helps collaborate with bloggers – another way to promote on Instagram.Our specialist found people with more than 20,000 signatures and analyzed their audience.In the subscribers of the selected bloggers were people who were interested in the customer's goods, thus, a barter-based cooperation was offered.The customer provided the product to the blogger, and he told about it in his profile with a reference to the promoted profile.
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Complex SMM Beauty Salon “EGO STYLE”
Social Media Marketing (SMM)
In April 2018, the Kiev beauty salon “Ego Style” appeared to the company.For the booty industry, the presence in Instagram is very important.The task of the specialist was to make the account not unpleasant, not similar to thousands of other pages.It was also an important condition to “be in the trend.”The first thing you need to do is to beautifully “pack” the services, first and foremost with a photo.The expert has developed a new strategy using a network that is stored, both on the mobile and desktop version.For information posts, the decision was made to use flat lay – pleasant gentle photos on which objects are displayed.This will help, first, not overload the account with photos with the image of the face and hair, and second, the subscriber will immediately know that this post carries useful information, which he may save and read later.For the potential customers of the beauty salons, the post before/after is very important.We decided not to use the standard collage from two photos, but to apply to the image with the result that was obtained from the specialist’s photo of the hair, with which the client of the salon came from the beginning.The results of the master's work can also be assessed by leaving the carousel.For beauty salons, Direct is not the last.For new subscribers we set the Auto-Direct service: the new subscriber received a welcome message from the salon.Also for existing customers we made a mail to Direct with new services and discounts.The conversion of work with the Director was 24%.Reporting the free places for certain specialists was not difficult thanks to Stories - publications for 24 hours.Comprehensive work in 2 months increased the number of subscribers by 940 people, an average of 450 per month.Today, the number of subscribers is 9505.
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SMM Brand of Cosmetics “PARISA COSMETICS”
Social Media Marketing (SMM)
In January 2018, representatives of Parisa Cosmetics in Ukraine contacted us with the aim of branding, which made the main objective of this project the familiarity with the brand and recognition.The strategy to promote the world brand, which specializes in decorative cosmetics, implies the publication of 1-2 posts a day, also mandatory were Stories - publications for 24 hours.The main theme of the posts was simple, short and understandable video-rolls - with makeup or product review.Periodically the brand carries out games - a set of patches, a new palette or a huge set of cosmetics.Publications with gambling are promoted through targeted advertising.One such contest receives an average of 300 to 500 new subscribers.An important role is also working with brand lawyers – loyal followers who tell about the brand’s products even better than regular marketers, thus helping to promote and good results.During the 9 months of work, the number of subscribers increased to 3,900, which is an average of 400-450 per month.
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158 USD The Internet Store of Agricultural Engineering
Search Engine Optimization (SEO)
This is the SEO case for the promotion of an online store that is dedicated to agriculture. Organic traffic increased by 4.5 times in 9 months of work.
The customer came to us with the old online store on Opencart. The visibility of the site from the search, at the time of the work was 15-20 people per day (with both search engines). Within 9 months of fruitful work with both the site and the customer, we managed to increase the search, target traffic to 90 visitors per day.
… During such a short period of work with the site, the following work was carried out:
Composition of the Semantic Core under promoted pages, categories and goods
More than 15 audits have been conducted. Express and full-fledged in all SEO parameters
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451 USD SEO of the tourist site. Traffic increased by 5 times
Search Engine Optimization (SEO)
This case is dedicated to the tourist site. It is focused on a special region. With good competition, with old sites that have a large number of pages.
The customer came with the site on WordPress, with additional modules that were focused on the functionality of touring and orders. It is important to note that at the time of work, the site had no Semantic core or elaborate structure based on statistics from search engines. This was the initial task to fix.
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226 USD Promotion of the site for honey. The topic. C 0 to 1700
Search Engine Optimization (SEO)
Website of the clinic. It was created completely from zero (there was only a domain left from their visit card). The customer decided to do everything right immediately, taking into account all the important aspects related to SEO, already in the stage of the website development. This allows you to quickly effectively develop the resource in the search edition.
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113 USD Context Advertising For Sale of Figures on Order
Contextual Advertising
The customer came with a clear goal - to raise sales and make a comprehensive analysis. Before that there were weak sales from direct traffic and Sarafan radio, and internet marketing was not applied at all.
Duration of work: 2 months
Lids: 52 st.
… Payed orders: 28 pieces.
Money spent: 17300 UAH.
ROI = ((84300 - 17300) / 17300 )*100% = 387.28%
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113 USD Context Advertising of Machine Sales
Contextual Advertising
The customer comes to the market with his own product, which is a new technological product. And it costs 2-3 times cheaper than the analogues that are sold in the currency.
The product is completely new on the market. There is no brand recognition or product reviews that may come as recommendations from buyers. The campaign on the internet was completely from zero.
… Created Lending (by our TZ);
the capture forms are installed (back call, online chat, order buttons);
a list of key phrases;
established a advertising company;
Yandex metrics and Google analytics.
Results for the last month:
Leeds - 7 st.
Payed orders - 1 st.
Money spent – 5300 UAH.
ROI = ((70000 - 5300)/5300 )*100% = 1220.75%
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68 USD Context Advertising of Strength Roofs in Yandex
Contextual Advertising
Creating and conducting contextual advertising on the topic of stretched roofs.
Reviews and compliments on completed projects 11
23 May 2022
68 USD
SEO Christliche medizinische Hilfe direkt e.V
Quality
Professionalism
Cost
Contactability
Deadlines
satisfied with work. A lot of thanks
Nataliya Suhoruchenko
| Personal | Response review
18 October 2021
101 USD
Собрать максимально полную семантику для 20 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Все отлично, как обычно) Спасибо за работу.
Auto Ria
| Personal | Response review
1 October 2021
101 USD
Собрать максимально полную семантику для 20 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Все отлично, как и всегда. Спасибо.
Auto Ria
| Personal | Response review
23 September 2021
101 USD
Собрать максимально полную семантику для 20 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Были небольшие помарки, но быстро поправил. Спасибо за работу.
Auto Ria
| Personal | Response review
16 September 2021
101 USD
Собрать максимально полную семантику для 20 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Все отлично, как обычно:) Спасибо за работу. Рекомендую.
Auto Ria
| Personal | Response review
8 September 2021
91 USD
Сбор семантики для 19 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Всё как я и просил. Спасибо за работу.
Auto Ria
| Personal | Response review
2 September 2021
51 USD
Семантика для 10 страниц (5 ру, 5 уа)
Quality
Professionalism
Cost
Contactability
Deadlines
Все четко и в срок. Спасибо.
Auto Ria
| Personal | Response review
13 August 2021
73 USD
Собрать максимально полную семантику для 14 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
Всё сделано четко как и просил. Спасибо.
Auto Ria
| Personal | Response review
13 July 2021
31 USD
Собрать семантику для 6 страниц
Quality
Professionalism
Cost
Contactability
Deadlines
все ок. были минорные правки, но быстро сделали.
Auto Ria
| Personal | Response review
9 November 2020
58 USD
2 месяц
Quality
Professionalism
Cost
Contactability
Deadlines
Отлично! Все выполнено четко по ТЗ и точно в срок
Profile deleted
| Personal 
6 August 2020
58 USD
Clinicanorma.ru - 1ый месяц
Quality
Professionalism
Cost
Contactability
Deadlines
Блестяще! Оперативно и отлично!
Profile deleted
| Personal
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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SEO Christliche medizinische Hilfe direkt e.V
68 USD
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SEO аудит и SEO оптимизация
158 USD
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SEO продвижение сайта
226 USD
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SEO-оптимизация сайта, доработка сайта, после аудита
63 USD
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Создание SEO-правильного сайта для продвижения через контекст
306 USD
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Внутренее seo сайта
68 USD
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SEO продвижение интернет-магазина.
79 USD
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SEO продвижение
226 USD
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SEO website audit
56 USD
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SEO: интернет-магазин профессиональной косметики (Украина)
451 USD
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