Ruslan Kharchenko

Hello 😎

I am decent, scrupulous, attentive, energetic, sociable, self-disciplined, with a sense of humor. I am not afraid of responsibility. I know how to find a common language with people. Like travelling. With the equipment - it's up to you. I am constantly developing and improving. I like to learn everything new and unknown 😊

I am a certified PPC marketing expert with over 5 years of experience.

I can help you with:

💕 Advertising (Google Ads);

💕 Google Shopping;

💕 Google Analytics;

💕 SEO;

💕 Video (filming, editing, advertising).

There is also a team of IT experts (site development, software/server settings, system administration, 1C, etc.)

Tools I know how to use

⚡ Advertising tools:

Google Ads (+ Google Keyword planner) - account management, collection of semantics and minus words, evaluation of phrases according to the cost of promotion, popularity, competition, traffic, etc.

Keyword Tool (collection of semantics and search tips)

KeyCollector (collection of semantics, analysis of phrases according to the cost of promotion, popularity, competition, traffic, etc.)

⚡ e-commerce:

Google Merchant Center (creating and filling out an account, feed)

Google Shopping (creation and management of advertising campaigns)

⚡ Web analytics:

Google Analytics (analytics and reporting)

Google Data Studio (beautiful and visual visualization of reports) - under study

GTM - Google Tag Manager (independent management of tags on the site without the involvement of a programmer)

Google Trends (tracking trends)

Twitter Analytics (Twitter statistics)

Binotel (end-to-end analytics and call tracking - call tracking and analysis)

HotJar (feedback collection: click map, user behavior tracking, conversion funnel, etc.)

iStat24 (call tracking)

⚡ SEO tools:

Google Search Console (information about crawling and evaluation of the site by Google)

Serpstat (SEO audit of the site, analysis of competitors, key phrases, positions, external and internal links)

Ahrefs (SEO audit of the site, analysis of competitors, key phrases, positions, external and internal links)

SE Ranking (SEO audit of the site, analysis of competitors, key phrases, positions, external and internal links)

Xenu Link (basic site audit, search for broken links, etc.)

Screaming Frog SEO Spider (scanning sites for basic SEO parameters)

SEO SpyGlass (external link analysis)

Magento Site Analyzer (audit and analysis of sites)

Keyword Tool (collection of semantics and search tips)

KeyCollector (collection of semantics, analysis of the site and competitors by cost, popularity, competition, traffic, query clustering)

CheckTrust (site quality check)

MegaIndex (site and competitor analysis)

⚡ Working with cards:

Google My Business (creating a company profile in Google)

⚡ Work with video:

Adobe Premiere Pro (video editing)

Final Cut Pro (video editing)

⚡ Work with images:

Canva (creating banners)

Crello (creating banners)

Pixabay (selection of free images)

Pexels (selection of free pictures)

Freepik (selection of free pictures)

⚡ e-mail marketing:

SendPulse (creating and sending mailings)

⚡ Online survey:

Google Forms (filling in questionnaires, conducting surveys)

⚡ Systems of joint work:

Trello (organization and management of projects, compilation and tracking of tasks)

⚡ Online chat:

JivoSite (customer site chat)

⚡ Work in CMS:

WordPress

Joomla

Drupal

Laravel (web framework)

⚡ others:

FileZilla (FTP client)

TeamViewer (remote connection and support)

Do you have a project? 🧐 Get in touch! I will be happy to help!