Ruslan Kharchenko
Private message 
Kyiv,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: advanced
English: intermediate
CV
Hello 😎
I am decent, scrupulous, attentive, energetic, sociable, self-disciplined, with a sense of humor. I am not afraid of responsibility. I know how to find a common language with people. Like travelling. With the equipment - it's up to you. I am constantly developing and improving. I like to learn everything new and unknown 😊
I am a certified PPC marketing expert with over 9 years of experience.
I can help you with:
💕 Advertising (Google Ads);
💕 Google Shopping;
💕 Google Analytics;
💕 SEO;
💕 AI - artificial intelligence (writing texts, prompting, photo/video/music generation, voiceover of texts);
💕 Video (filming, editing, advertising).
I have promotion experience in the following subjects (the list is constantly updated):
🦷 stomatology (UAE / Ukraine);
👩⚕️ medical clinic;
🏢 rent of office premises;
🏨 sphere of HoReCa (hotels, restaurants);
💦 services for cleaning and filling pools, cleaning graffiti from walls, etc. (Canada);
📗 online book store;
🛒 online store of non-standard solutions;
☢ sale of the chemical industry;
👣 sale of carpet;
🏘 sale of balconies (Germany);
🏗 sale and rental of equipment;
😻 online store of food for cats and dogs;
👙 online underwear store;
🧱 sale of building materials;
♻ sale of industrial ventilation, pumps, heating and electrical engineering;
☀ sale of solar panels/batteries/stations;
💣 army online store;
🧪 online store of measuring equipment;
🧺 online store of electronics, household appliances, accessories and household goods for home and garden;
🛐 tent production (Poland);
🚚 logistics company;
🚕 taxi service;
🌄 landscape design;
🔎 auditor, bankruptcy;
🔐 security systems;
📞 construction of sales departments;
👩🏫 psychological and pedagogical center;
🎨 circles for children;
🏄♂️ summer camp for children
🦵 physiotherapist services (Canada);
🌐 website development, creation of a unique design;
📜 writing course and diploma theses;
🍺 opening/franchising turnkey beer stores.
There is also a team of IT experts (site development, software/server settings, system administration, 1C, etc.)
Tools I know how to use
⚡ Advertising tools:
Google Ads (+ Google Keyword planner) - account management, collection of semantics and minus words, evaluation of phrases according to the cost of promotion, popularity, competition, traffic, etc.
Keyword Tool (collection of semantics and search tips)
KeyCollector (collection of semantics, analysis of phrases according to the cost of promotion, popularity, competition, traffic, etc.)
⚡ e-commerce:
Google Merchant Center (creating and filling out an account, feed)
Google Shopping (creation and management of advertising campaigns)
⚡ Web analytics:
Google Analytics (analytics and reporting)
GTM - Google Tag Manager (independent management of tags on the site without the involvement of a programmer)
Google Trends (tracking trends)
Twitter Analytics (Twitter statistics)
Binotel (end-to-end analytics and call tracking - call tracking and analysis)
HotJar (feedback collection: click map, user behavior tracking, conversion funnel, etc.)
iStat24 (call tracking)
⚡ Working with cards:
Google Business Profile (creating a company profile in Google)
⚡ Working with AI (artificial intelligence):
ChatGPT (writing texts, prompting, photo generation)
Gemini / Google Veo / Flow (writing texts, prompting, photo/video generation)
Suno (music generation)
ElevenLabs (text voiceover)
⚡ Work with video:
Adobe Premiere Pro (video editing)
Final Cut Pro (video editing)
⚡ Work with images:
Canva (creating banners)
Crello (creating banners)
Pixabay (selection of free images)
Pexels (selection of free pictures)
Freepik (selection of free pictures)
⚡ e-mail marketing:
SendPulse (creating and sending mailings)
⚡ Online survey:
Google Forms (filling in questionnaires, conducting surveys)
⚡ Work in CMS:
WordPress
Joomla
Drupal
Laravel (web framework)
⚡ others:
FileZilla (FTP client)
TeamViewer (remote connection and support)
Do you have a project? 🧐 Get in touch! I will be happy to help!
Skills and abilities
Services
- Content Management
- Customer Support
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Online Stores & E-commerce
from 181 USD for month
Photo, Audio & Video
Promotion
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Contextual Advertising
from 181 USD for month
- Marketing Research
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Search Engine Optimization (SEO)
from 181 USD for month
- Search Engine Reputation Management (SERM)
- Website SEO Audit
Portfolio
- All works 65
- Search Engine Optimization (SEO) 3
- Articles & Blog Posts 23
- Marketing Research 2
- Video Processing 2
- Contextual Advertising 29
- Website SEO Audit 3
- Video Recording 3
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200 USD Internet book store advertising
Contextual Advertising
Started with one trade campaign and a minimum budget.Even in the first week we went out to a little plus.They began to scale.Trade campaigns were divided into more marginal (with one rate limit) and less marginal (with the second rate limit).They also added a dynamic remarketing campaign.If we compare the last three weeks with the first, we have increased the number of real orders, lowered the conversion cost, increased the conversion coefficient and increased the percentage of the results.I further compare the first week (21 - 27 September 2020) with the last week (2 - 8 November 2020) at the time of the case written:
The number of orders increased 7 and a half times.Total profit increased by almost 10 (!)once .The marketing budget grew 6 times, and the real expenses spent on advertising - 4 times.The net profit (ROI) increased by 27 times!We continue further cooperation and look at the further scalability of advertising, hiring new employees, connecting new digital channels.
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Advertising Dental Clinic Abroad (UAE)
Contextual Advertising
Dentistry is a complex topic in advancement. First of all, high competition. Secondly, Google has banned some methods of promotion, as well as the use of keywords. Nevertheless, in months of work I managed to significant progress in obtaining the guidelines and set goals I am proud of. We continue cooperation, work broader (SEO + visual component)
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Advertising of Dentistry in Ukraine (Kiev)
Contextual Advertising
I compare the same periods of search campaigns from the start of the clinic in 2022 (after the beginning of the full-scale war) and for the corresponding period of 2023. We have increased some priorities. Then they launched for an additional boost in addition to search campaigns and the media and Performance Max.
Banner only worked at the beginning, then gave worse results. The performance has already been launched in replacement of the median. She lowered the price per click and generally gave the cheapest price per conversion in the corresponding launched category.
In addition, they completely moved from Google Analytics Universal and the new Google Analytics 4 - completely re-created conversions and painlessly replaced the "old" conversions with the "new".
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Dentistry Clinic in Ukraine (Kiev)
Contextual Advertising
I took the project (Dental Clinic in Kiev) in 2021. After the analysis realized that the campaigns were not optimized enough, the conversions were not all traced. I proposed to re-analise again, collecting all semantics in 2 languages (Ukrainian and Russian), breaking correctly by categories and directions, as on the site. We agreed with the customer all the useful actions on the site that we were inevitably tracking and re-interpreting them as conversions.
This is the data of our growth before the beginning of a massive war. Every month, new and new search campaigns were added, parallelly optimizing those that were launched earlier. As a consequence, the growth of both clicks and conversions. This is seen on the chart. According to internal data, thanks to the advertising, the weaknesses have grown and the flow of real customers to the clinic.
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116 USD Advertising of the taxi website
Contextual Advertising
It was the task of creating an account, launching an advertisement and with a minimum budget (10 euros per day) making the cost of a click the lowest. The task was performed. Unfortunately, the customer didn’t have a supplement to order a taxi, which in modern realities would significantly increase his competitiveness.
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The Google Partner
Contextual Advertising
He obtained Google’s partner status in 2022, fulfilling all relevant requirements (in particular, passing the necessary certification with Google Ads. Under the terms of our cooperation, you will be able to receive a 10 000 UAH bonus on your advertising account (if your account is new and previously no other bonus from Google was applied)
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Certificate of Google Shopping 2023
Contextual Advertising
Certificate of Google Shopping 2023
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Certificate of Google Trading Campaign (Shopping)
Contextual Advertising
Certificate of Google Trading Campaign (Shopping)
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Google Advertising Certificate for Search Campaigns 2024
Contextual Advertising
The Google Ads Search Campaign Certificate confirms that you can:
- to make a clear online advertising plan based on your general understanding of online marketing;
- to develop a strategy for displaying search advertising in Google taking into account the company's general marketing objectives;
… - to make a plan to expand the customer base, increase sales and attract users to your site using Google Search;
- Effectively conduct search campaigns within the established budget for digital marketing.
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Google Advertising Certificate for Search Campaigns 2023
Contextual Advertising
Google Advertising Certificate for Search Campaigns 2023
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Google Advertising Certificate for Search Campaigns 2022
Contextual Advertising
Google Advertising Certificate for Search Campaigns 2022
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Google Advertising Context Media Network Certificate 2024
Contextual Advertising
The Google Ads Certificate on Campaigns at KMS confirms that you can:
- to make a clear online advertising plan based on your general understanding of online marketing;
- to develop a strategy for displaying media advertising in Google taking into account the company’s general marketing objectives;
… - to choose an approach to interaction with the users of the Google CMS, at which stage of the way to the purchase they were not;
- to attract new customers and maintain existing by means of solutions to work with audits;
- Effectively conduct media campaigns within the established budget for digital marketing.
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Google Advertising Context Media Network Certificate 2023
Contextual Advertising
Google Advertising Context Media Network Certificate 2023
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Google Advertising Context Media Network Certificate 2022
Contextual Advertising
Google Advertising Context Media Network Certificate 2022
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Google Analytics Individual Qualification Certificate
Contextual Advertising
Google Analytics Individual Qualification
Reviews and compliments on completed projects 10
29 March 2024
226 USD
Context Advertising for a Logistic Site
Everything is great, professional. Everything is discussed, satisfied with the cooperation, we continue. I recommend Ruslana
27 November 2023
248 USD
Starting and conducting Google Shopping on a new website
I am very happy with everyone, Rashid.
19 October 2022
135 USD
Expert in Context Advertising
The work was very successful, all agreed points were completed. I was happy to everyone 🙂
4 September 2022
79 USD
Google Merchandise + Shopping
The process is difficult and long-term. At the moment, the volume of the work is already satisfied. I hope the result will come soon too!
3 August 2022
158 USD
The Google Ads
The work is done in time and good quality. thank you
31 March 2021
158 USD
Take the goods to the Google Shop
Ruslan performed the task well, professionally and in the shortest time possible.
We will continue to cooperate!
12 March 2021
56 USD
Configuration of contextual advertising in Google Ads
The work is done in time. The quality of the pre-set is excellent.
10 January 2021
56 USD
Context advertising, work on the site, long-term cooperation
Hard 10 points out of 10!!! It is pleasant to work and continue to work with a person who keeps his word and fulfills the previously agreed obligations from the first day until the completion of the project started! I recommend Ruslan Kharchenko as a responsible and mandatory professional of his business!!! We are prepared to continue our collaboration on other projects!!The !
17 July 2020
28 USD
Configuration of contextual advertising
Operatively gives feedback, analyses the situation, discusses decisions, gives an adequate result, recommends
| Response review
15 June 2020
39 USD
Configuration of context for landing on services
I recommend Ruslan as a contact executive who knows his business. According to the schedule, it is only worth to clarify the customers examples, so that the creatives are immediately confirmed. It’s nice to work together, it’s sure to go to work through the seafood, and it’s a sign of professionalism for me.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Google Ads setup for a medical center in Romania
271 USD
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Google Ads (search, shopping) management of 3-6 projects
251 USD
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Launch of contextual advertising
203 USD
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Google marketing
233 USD
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Google Ads Setup
226 USD
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One-time setup of contextual advertising
203 USD
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Roomy.net.ua
113 USD
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Google Maps
16 USD
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Freelance project
203 USD
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Freelance project
100 USD
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