Rodion Trotsenko

Freelance Marketing Specialist

F

OBJECTIVE

Attracting clients and increasing business sales through systematic marketing, analytics, and effective advertising tools.

PROFESSIONAL PROFILE

Freelance marketing specialist with hands-on experience in promoting products and services. Result-oriented approach focused on leads, inquiries, and sales. Able to quickly dive into any niche, identify growth opportunities, and build turnkey marketing systems.

KEY SKILLS

Marketing & Analytics:

• Market and target audience analysis

• Unique Value Proposition (UVP) and sales funnel development

• Marketing strategy for projects

• Performance analysis (CTR, CPL, ROI)

Advertising & Promotion:

• Targeted advertising (Meta*, TikTok, VK)

• Contextual advertising (Google Ads, Yandex Direct)

• Instagram / TikTok promotion

• Lead generation

Content & Communication:

• Writing sales-oriented copy

• Content planning

• Social media profile and landing page optimization

• Brand development and positioning

Tools:

• Google Analytics, Meta Ads Manager

• Canva, Figma (basic level)

• CRM systems (Bitrix24 / AmoCRM — if required)

WORK EXPERIENCE

Freelance Marketing Specialist

• Promotion of small and medium-sized businesses

• Setup and optimization of advertising campaigns

• Increasing leads and sales

• Budget management and reporting

• Marketing consulting

Example Tasks:

• Client acquisition for service-based businesses

• Local business promotion

• Launching advertising campaigns from scratch

• Conversion rate optimization

ACHIEVEMENTS

• Reduced cost per lead by 30%

• Doubled sales within 3 months

• Successfully launched advertising campaigns from scratch

EDUCATION

• Graduated from Turan College

• Currently studying at METU University

Marketing / Advertising / Online Courses

PERSONAL QUALITIES

• Result-driven mindset

• Responsibility and reliability

• Strong self-organization

• Ability to meet deadlines

• Strong understanding of business goals

ADDITIONAL INFORMATION

• Open to contract and project-based work

• Fast adaptation to new niches

• Always available for communication