Roman Isayenko
Private message
Offer work
Almaty (Alma-Ata),
Kazakhstan
1 year back
available for hire
11 Safes completed
2 arbitrations
5 years back
9 clients
age 37 years
on the service 8 years
Rating
Average rating
Skills and abilities
Promotion
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Contextual Advertising
from 5 USD for hour
Portfolio
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31 USD Strengthed roofs. Targeted Advertising Instagra
Social Media Advertising
Good time for the day!Today I will tell you about my experience of attracting customers to the installation of stretched roofs.Auditories
- repair (in a wide sense and various small repairs),
- real estate (new buildings, secondary, delivery, investment in real estate),
… - the installation of the house (mobile, large household equipment, windows / doors, etc.and the
- retargeting (to all visitors to the site),
Look-a-like by customer base (only starting to work).What works better?1 .The application from women is almost 3 times more, but men are also enough, about 70 to 30.2ndAge – 27+
ThreeAuditors (in the manner of reduced performance)
A little about the sources
I also note that I have not been constantly engaged in advertising campaigns.They were initially set and launched in early May, after which I periodically made adjustments and optimizations.In just 7 months, 3 corrections were made with pauses in a couple of months.All this time, the campaign was practically continuous.Of course, if I were constantly engaged in campaigns, then the final results on the cost of the application would be more attractive, but for the customer, the constant 3 networks would eventually be more expensive than one-time adjustments.The amounts are relatively small.We are currently working together and on the approach of new adjustments :)
The average cost of the application: 21.8 rubles.The average conversion: 8.26%
The customer is still doing everything.Networks are currently the only source of traffic, the context has been disabled due to the high cost of the application.We receive an average of 5-6 applications per day.Here, like, and everything I wanted to tell and show :) I hope it was helpful!
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31 USD English language courses. Target on Instagram.
Social Media Advertising
What was in the initial phase
At the starting positions were:
Lending English language school, absolutely not adapted to mobile devices;
Advertising on Google AdWords.The cost of the customer through this type of advertising was, on average, 650,0 rubles;
… Page on Facebook and Instagram account.In addition, there was a small traffic from organic search, which did not bring sensitive sales.What a goal was set in the first stage, in the numbers
In the framework of the promotion through Facebook and Instagram, the following tasks were placed:
Minimum - to protest in principle the possibility of receiving customers through these societies
Intermediate purpose - to understand how the audience interact with advertising
Maximum is to get real buyers, with a price cheaper than through Adwords.That is, with a price below 600,0 rubles.For simplicity, the whole process was divided into the following, main stages:
1 .Adaptation of landing to all mobile devices.2ndCreate a simple "thank" page and install on it a pixel responsible for purchases, to track conversions by the social network.ThreeSet targeted advertising on Facebook and Instagram, with the creation of a audience for remarketing.Details of the process of setting targeted advertising for English language school
1 .I create a page on Facebook and an Instagram account (in this case there was no need in this step because the communities have already existed) and link them with each other.2ndAfter that, I will create 10 ads, two different audiences, the same advertising campaigns “for click” and “for conversion”.ThreeNext is the testing of advertising objects, a total number of 10 pieces, with a performance report after the test is completed.4 .If necessary or if the customer wishes, I continue to “visit” advertising campaigns, with further optimization.
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Certificate
Social Media Advertising
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23 USD Targeted Advertising in Recruitment
Social Media Advertising
A few figures and general information:
- the customer has 14 days to close 2 vacancies for 20 people;
- $200 of the advertising budget and the goal of receiving 100 target applications;
… Starting a advertising campaign
Since the deadlines were very compressed, the time for the tests was not so much.We took 3 days to see all the links and select those to which the main budget will be addressed.It was planned that the target application would be within $2 dollars, as more expensive would not be quite profitable in cooperation.The first days of the application were $0.9 - $1.1, which is a bad indicator.We subsequently analyzed and fully optimized the advertising campaign, after which the average application price was $0.7 (part of applications received $0.2 to $0.4).The purpose of all advertising campaigns: generating leaders.After the results obtained in the first 4 days, we clearly saw that we could receive more than 200 applications within the budget and time assigned.They discussed with the customer, and he gave good on spending more as applications were really targeted.Results of the advertising campaign:
387 applications with an average value of $0.71 were received by setting and displaying advertisements on the Instagram and Facebook tab and stories.$274.93 advertising budget allocated to display ads.The general results:
175 of the 387 people were ready to begin the interview, then pay the company’s services ($70), and begin the registration of the visa, the expenses on which the employer took on.
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34 USD Targeting for the women's clothing store on Instagram
Social Media Advertising
The tasks:
Make more than 7 sales a day.Working on the target.1 .He gathered the audience for interests of “Size clothes”, “Plus size” and others.The price of the click above the expected, stopped.2ndHe launched a campaign with the aim of "Video View" to the audience for interests.On the video, the model shows the clothes on himself.Duration of 15 seconds.ThreeThe audience who watched the video was 28 thousand.the man.4 .I made a luckley from the videos I watched.and 5.He launched a campaign with the aim of “Traffic” on Lukas.Forms of advertising: carousel, advertising on the tape, advertising on the stores.The price of the click decreased compared to the first point.Optimization of Target:
Best showed the "Carusell" format, well working video or slideshow on the tape.The story works worse.The best audience: LUCELAYK from sending messages.Further by reduction: from the preserved publication, interacting with the profile, all visitors to the profile.To create a similar audience should take at least 1,000 people.On some devices the profile is opened correctly, the use of diplinks is mandatory.Everyone goes to the profile.He swallowed the audience with the interests of "online purchases" and "trained buyers" - the clicks were cheaper, more began to write.When the call-to show on a person reaches 1.8, the audience burns out, I make a new luxury.When the messages in the direct was 1500, he put the audience size to a pair (540 thousand).It works greatly.Use of dynamic creativity.I write 5 texts, add 5 images, everything is mixed and the most effective link is shown.It works well with sufficient budget.The Results:
The maximum revenue per month was 1.2 million, with costs 93 thousand.(including VAT 20%) I can't disclose all the figures.
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203 USD Cocktails and cocktails. Targeted Advertising in Inst
Social Media Advertising
What they did step by step:
The Pixel of Facebook and Yandex Metric
2) Check them by performing the test passes
3) Preparing the account and the site
… 1) The audience has previously received
5) Prepared 2 posts for those who left the site without forming an application (heating) with a thematic wiseboard and a video from the hairdresser
13 posts were prepared for the test.Every one turned to 200p. to collect statistics and leave only the best.Those were 6
7) Gathered 30 leaders through the "Traffic" target
8) Thanks to the pixel passed not the "Conversion" goal
9) Continued to scroll the best posts
We set up audiences for heating and retention:
1) Warm (passed on the link but not ordered)
We move to the Auditorium, we create an individualized audience.Traffic from the site - All visitors to the site - We exhibit the maximum duration of 180 days - Exclude - Target action (in our case "Translate to registration" - We exhibit the maximum duration of 180 days - We save.The deadline depends on the specific project and the amount of monthly traffic to the site.2) Request (requested 2 or more times)
We move to the Auditorium, we create an individualized audience.Traffic from the site - Target action (in our case, "Transfer to the registration") - We exhibit a maximum period of 180 days - Clarify by - Total value - Frequency more or equal to 2.Now the base itself will be constantly updated.Once you set one, you don’t have to go any more.
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180 USD The sale of air balls. SMM on Instagram
Social Media Marketing (SMM)
Indicators of Account:
- subscribers - 46 000;
The average income is 2,500,000 rubles;
The average check is 4,650 rubles.
… Application is 45 per day.Alexander Inventage and the company "Where joy" receive most of the applications from Instagram.They started spontaneously, decided to use the personal profile of the manager.During the process, the employee left the company, leaving the profile behind himself, and had to start everything again.Now the business has several accounts that are already registered on the company.The scheme of work with bloggers is massive and systematic:
1 .Analyze and download a list of bloggers through LiveDune – those that are popular among the target audience.2ndThey launch an automated mail to Direct on behalf of Alexander with a proposal for cooperation.ThreeThe phone numbers of the pear-managers of bloggers are loaded - 20 of them send collaboration proposals a day.4 .They upload e-mail and write to the mail.and 5.Repeat the mail every month.6 .They have prepared a separate account with the proposal of “cards in gifts” and launch mass-folling on bloggers.
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293 USD The fitness instructor. SMM Promotion on Instagram
Social Media Marketing (SMM)
Customer: Fitness instructor Victoria Borovskaya Was: 71,905 subscribers.Task: Increase the number of subscribers
The budget for promotion varied from 55 050 rubles to 84 500 rubles
… Marathons and activities within the account
Let’s give an example of how a new audience is heating in Victoria’s account.Let’s understand the conditions of the marathon “Learn to move properly” in the Victoria account.He is free.It is intended to engage the audience - the conditions are easy.Another goal is to attract attention, to show yourself as a professional.Blogging Advertising
Do targeted advertising.
The marathon text:
Start the marathon “Learn to move properly!”If you are ready to work on yourself - put the likes, push!Day 1 - The Session
Sitting in the office and in the car completely disrupts attempts to deal with your health (even by counting 3 force per week).The clarification will soon tell you the dosvidos.If you don’t stabilize the body properly, the body will go on the path of the lowest resistance and will try to ensure a stable position on its own – by rounding the back or rebounding.I will identify the main problems associated with sitting life:
The ? ?The Sustainability
It causes pressure on certain segments of the spine.The beans are turned off.The head is pushed forward.The arms are moved forward.Almost complete lack of muscle support.It is shifted, the switches of the legs are shortened.Hello, a lot of imbalances and the impossibility to perform the usual session.The ? ?The bonus goes pain in the neck, neck, head, backbone.Was it scary?Ready to save yourself?The task of 1 day:
We start monitoring the position by putting a timer for every hour with the inscription "Control the position".We put the timer for 14 days - for the time of the marathon.Write in the comments - who will put a reminder and challenge himself!________
The marathon will be tagged #newyorkfitspo_marathon_move - keep in the tabs!Tomorrow we will learn how to take things out of the ground properly.
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102 USD The Beauty Salon on Instagram
Social Media Marketing (SMM)
Goals
• Increase the number of subscribers (potencial customers)
• Increase the flow of new customers
• Increased awareness of the study
…
Results
I will tell you about the result and what has led to it.During the work time:
• 1015 potential customers have signed;
• There have been 377 applications (leads) during the work time;
Working audiences
Among all the audiences, they were good:
Girls interested in brushes, nails and brushes between the ages of 20 and 45 years (heat clients);
Girls living near the hall;
• like-to-like audience (persons similar to the chosen audience, namely to the coming and returned customers);
City girls 20-45 years old
Traffic
To fit into the budget by analyzing everything at the start, they decided to start working with Instagram, as this site was already more or less prepared.The numbers
It’s time to talk about the numbers.During the work time, 1015 girls signed, 377 people left applications.On average, 46% of them passed to the customer status, which is 172 customers who could track on Instagram (some girls over 35 were registered directly by call).As the audience is filled with advertising on instagram, we will smoothly move to vk as long as the girls in inst rest from it.And we’ve already prepared the group in advance for the reception of traffic.A little strange fact, the group was created a month ago, no advertising was used, but at the same time the girls themselves find and address.
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122 USD The Nutritionist. SMM Promotion on Instagram
Social Media Marketing (SMM)
The product is online products for healthy weight loss, the main of which are “Place stomach” and “Bikini Boom”.The objectives:
1 .Form a literary content strategy on the account, which will sell for hundreds of thousands of rubles and above.2ndAttract a large number of customers to buy online products.What we did:
Content strategy for the Instagram account.Our goal was to increase sales.To this goal, we needed:
• Create a loyal audience;
… • Increase the level of involvement;
• Increase the expertise of the account in the eyes of the audience;
• Create quality profile traffic.We developed a flexible content strategy, and in 11 months we experimented a lot with it: we changed rubrics and types of content, we left the best and interesting, we developed new formats.At this stage there were more than 220 thousand live subscribers on the account!1) Our marathons and chelling gather more than 5500 comments.2) Questions per day collect more than 200 comments.3) Videos of 69 thousand and more.The result:
According to Yekaterina, now 200-250 customers come from the account monthly, which is 60-70% of the total number of customers.The average income from Instagram per month is 1-1.5 million rubles.Over the entire working period the account brought about 10 000 000 rubles and 2000 customers!
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112 USD A professional cosmetic store. SMM Instagram
Social Media Marketing (SMM)
The task was to sell expensive professional cosmetics through Instagram in a provincial city with a population of 350,000 people.Analysis and Preparation
A competitor analysis was carried out.Analysis of account layout, style of photographing the product, text description.A survey was conducted of girls using expensive cosmetics to identify the main pain of CA.Avatar of the client.Based on these data, a business page was created, the description and contacts were filled.Initially, the budget was very limited, and it was not possible to hire a professional photographer to create content.Therefore, the photo forums were studied, several appropriate ideas were found.And at home, a photo zone was built from a vegetable cutting board, a laptop and a pair of books.With this photo zone, photos were made for content and the account was filled.Then, when the account was able to accept traffic, he began to promote.Results
It is spent on advancement - 6000r.Number of subscribers - 2400
The goods are sold for 26000r.The whole work from the moment of thought to the writing of the case took a month and a half.The account is at the very beginning of its development.The promotion is currently suspended because the goods are over.A narrow geo is not a judgment if you have a good offer and knowledge of CA.
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20 USD Audit of the advertising company of a restaurant in Singapore.
Contextual Advertising
He carried out the check:
1) Key words
2) Geo Targeting
3) demographic data (disclosed ineffective age and gender groups)
… Working time (not effective days of the week and time)
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80 USD RK under the Webinar of Dentists in RSI
Contextual Advertising
After the audit of the RK (previous work in the portfolio). They made the RK under the webinar of the dentists in the RSI to maximum coverage. Keywords were collected on the target and around the target semantics. Minus words decided not to use to the maximum. They were divided into 3 groups of ads to determine which offer is better for the CA. And achieved the result of the price of the leather in 255 and 454 rubles.
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11 USD Audit of the website and RK on the medical subject.
Contextual Advertising
He conducted an audit of the RK on the medical subject and found that the site requires improvement. Even if it was created to test the niche, it will go down. You can disable a few keywords, some sites and as a result, the costs are cut more than half, with the increase in revenue. The feeling that the company was done kindly and optimization was not done. In a word, optimization is needed. Also again I want to pay attention to the great potential of video advertising (the argument brought in the text).
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56 USD Google Search: $1.97 for an application
Contextual Advertising
Project: Typography
Region: Kazakhstan, Almaty
Advertised Groups of Services:
… 1) The Books
2) the flower
3) Listings
4) Visitors
5) Printing on circles
6) Print on T-shirts
7) Photo book
8) Offset printing
1) The logo
10) The calendar
11) Blocks
12) Brochure
13) The boxes
14) Packaging
15) Invitations to the wedding
Stages of work:
Drawing into the niche
b) Collected a semantic core
Extended the semantic
D) Worked + and - words
Divide keywords into groups of ads
e) Formed in Google Search
The Results:
There were 46 applications received, with the price of the application $1.97.
#GoogleAdwords #ContextAdvertising #Google #Adwords #Ads
Reviews and compliments on completed projects 11
23 September 2020
27 USD
Реклама + ведение в инсте
Quality
Professionalism
Cost
Contactability
Deadlines
Реклама настроена. Будем смотреть на результаты. Смущает одно, из исполнителя приходится вытягивать конкретику и какие-то дополнительные вещи. Так как я и мои клиенты привыкли к четким ответам, это приводит к неудобствам.
Profile deleted
| Personal | Response review
10 March 2020
31 USD
Набор спонсоров
Quality
Professionalism
Cost
Contactability
Deadlines
Проект сделан, реклама настроенная, еще не проверяли..сейчас запускаем, спасибо
Igor Radelitskoy
| Personal | Response review
4 March 2020
10 USD
Create targeted advertising on Facebook+Insta
Quality
Professionalism
Cost
Contactability
Deadlines
The project is implemented. We collaborate with the executive for the first time. He did everything well, right in time. Answer all questions quickly.
Profile deleted
| Safe 
| Response review
2 March 2020
5 USD
Targeted Advertising on Instagram (Facebook)
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you to Roman for your work. Always remained in contact. We will cooperate further.
19 February 2020
10 USD
Targeted Advertising (B2B)
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is done in time, quality I can't say I didn't start yet
Profile deleted
| Safe
| Response review
23 November 2018
5 USD
Create an advertising company in Yandex and set the landing page to
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is done well and in acceptable quality.
12 November 2018
3 USD
Составление плана оптимизации РК
Quality
Professionalism
Cost
Contactability
Deadlines
отличная работа, все устроило.
Profile deleted
| Personal
5 November 2018
51 USD
Configuration of contextual advertising (Yandex and Google)
Quality
Professionalism
Cost
Contactability
Deadlines
He quickly and efficiently worked with the keywords. satisfied with work.
Profile deleted
| Safe
30 October 2018
4 USD
Аудит текущей рекламной кампании в Директе (Поиск+РСЯ)
Quality
Professionalism
Cost
Contactability
Deadlines
Аудит текущих кампаний проведен хорошо, даны ценные рекомендации.
Profile deleted
| Personal
30 October 2018
2 USD
It is necessary to set the RSI for www.3klik.kz
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you to Roman! Everything was done quickly and quality.
19 October 2018
2 USD
Advertising Company Audit in Google AdWords
Quality
Professionalism
Cost
Contactability
Deadlines
I am very grateful to Roman Mikhailovich for the operational and qualified assistance. I think the work has been done quickly, efficiently and quality. I hope for further fruitful cooperation.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Цуек44ке54
982 USD
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Настроить рекламу Look-e-like (база email) - Face/Inst
248 USD
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Реклама + ведение в инсте
27 USD
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Нужен маркетолог для рекламной кампании
6 USD
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Promote your profile in Instagram
51 USD
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Ищем таргетологов для долгосрочного сотрудничества по проектам
338 USD
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Таркетолог ищу
6 USD
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Мастерская событий "Мистер Пудинг"
6 USD
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Привлечение целевых клиентов в вайбер сообщество
18 USD
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SMM в Инстаграм
6 USD
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