Rusfet Kadyrov
Private message 
Offer work 
Ukraine
available for hire
Rating
Language proficiency level
English: fluent
Українська: fluent
Русский: fluent
CV
Optimizer at heart - I value order, systems and measurable results.
In digital marketing since 2009: built sites on Ucoz, Blogger and WordPress and promoted them across niches. Since 2011 I have regularly taken part in SEO and SMM conferences.
Worked as Head of Digital Marketing at “KPORT” for 4 years, then SEO Specialist at “New Point” and “SHEER”. Since 2020 I have been developing my own team, Rusfet & Company.
We run end-to-end projects - from technical SEO to Meta Ads (Facebook, Instagram). Strong fit for education, beauty and local verticals in Kazakhstan, Uzbekistan, Georgia and Ukraine.
We help you grow without fluff - only specifics, analytics and hands-on control of growth points.
Skills and abilities
Promotion
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Search Engine Optimization (SEO)
from 451 USD for project
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Social Media Advertising
from 226 USD for month
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Social Media Marketing (SMM)
from 451 USD for month
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Website SEO Audit
from 68 USD for project
Portfolio
- All works 36
- Search Engine Optimization (SEO) 19
- Contextual Advertising 2
- Social Media Marketing (SMM) 15
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500 USD SEO for centralparkride.com (USA, bike rickshaws)
Search Engine Optimization (SEO)
Case: centralparkride.com (USA, bike rentals in Central Park New York)
Goal: increase targeted traffic and inquiries from the website.
… What has been done:
Conducted competitor analysis and identified growth points.
Expanded the services section, added new informational pages about the park and events.
Restored and strengthened the backlink profile with a minimal budget (creating PBN, purchasing links).
Performed technical audit and optimized the website according to SEO.
Collected semantic core and prepared technical specifications for new pages.
Difficulties: loss of external links and limited budget for promotion.
Pause: work temporarily suspended until new pages are created and the budget for links is increased.
Plan: increase content, internal linking, and backlink mass.
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Meta Ads Launch in Germany to Attract Real Estate Investors
Social Media Marketing (SMM)
Objective
Quickly validate demand in the German market and generate leads from entrepreneurs interested in real estate investments.
Primary goal: set up paid traffic, test multiple ad/lead capture formats, and secure the first webinar sign-ups.
…
What We Did
1) Campaign Setup & Funnel Choice
• Launched a Meta Lead Form campaign (Facebook/Instagram) to collect contacts directly inside the platform and reduce friction (no website required).
2) Audience Segmentation
• Built targeting around:
• entrepreneurs and business owners,
• professionals with an interest in investing.
• Geo: Germany, taking into account local interests and user behavior patterns.
3) Lead Form Testing
• Created multiple form variations and tested which fields performed better:
• Name + phone
• Name + email
Results (Week 1)
• Generated the first leads on the launch day.
• Cost per lead (CPL): €4.93 to €11.49, depending on the campaign/form variation.
Key Takeaway
Meta Lead Forms are a strong starting point for rapid hypothesis testing and building an initial lead database in a new market.
Next Steps (Optimization Plan)
• Improve and expand lead form variants (different questions/field combinations).
• Launch retargeting for users who clicked or engaged but didn’t submit the form.
• Develop and test more creative variations, with a stronger focus on video content.
• Increase overall efficiency through:
• more entry points (forms, creatives, audiences),
• deeper personalization by segment,
• more structured test planning and timelines.
Summary: We built a clear roadmap to scale performance through broader form testing, stronger creative coverage, and retargeting.
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Case: LinkedIn Ads
Social Media Marketing (SMM)
Case: LinkedIn Ads — when a “premium B2B platform” doesn’t work for a niche product
Project: Kölner Vanille (Cologne)
Product: wholesale 100% natural vanilla
… Geo: Germany (nationwide)
Goal: validate whether LinkedIn can be a scalable lead generation channel for a niche B2B offer
What we did
• Ran a LinkedIn Ads test campaign to promote B2B wholesale vanilla in Germany.
• Used carousel ads in German, highlighting 100% natural product and “no additives” positioning.
• Drove traffic directly to LinkedIn Lead Gen Forms to remove friction and collect inquiries as easily as possible.
How we worked: targeting and segmentation
We built a strict B2B SMB targeting model and segmented by industry and job roles:
Target industries (SMB manufacturers):
• chocolate & confectionery
• bakery
• beverages
• sauces & seasonings
• honey
Roles / functions:
• Purchasing Manager / Head of Procurement / Buyer
• Operations / Production / Technologist
• Owner / Founder (for smaller companies)
Seniority:
• Owner / Partner / CXO / Director / Manager
Company size:
• 2–10, 11–50, 51–200
Exclusions:
• restaurants
• culinary schools
• job-seekers
• enterprise 200+
Messaging focus: quality, no additives, natural sourcing — the key values for manufacturers.
What the test showed
For this niche, LinkedIn turned out to be too expensive and low-converting. Despite reaching a professional audience, impressions and clicks did not translate into leads at an acceptable cost.
Conclusion and next steps
Based on the test, we concluded that LinkedIn is not a primary acquisition channel for this offer. We shifted focus to other platforms where the cost of entry is lower and audience response is higher.
Insight: even “perfect” B2B platforms can underperform in specific niches. The key is to test quickly, capture learnings, and adjust strategy without delay.
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FB/Instagram Targeting for Moldova and Turkey
Social Media Marketing (SMM)
Case: Unit.com (Travel platform)
Goal: generate leads/sign-ups from two segments:
… Travel agents / influencers (B2B)
Travelers (B2C)
Geo focus: Moldova and Turkey.
Audience:
~75% women
age 25–40
locations: Moldova, Turkey
What we did:
split the project into two separate funnels (B2B vs B2C) with different offers and creatives;
B2B (agents): highlighted book now / pay later, competitive hotel pricing, and up to 10% agent commission in EUR;
B2C (travelers): positioned savings up to 50% plus support from a personal travel expert;
tested multiple creatives/messaging angles and optimized toward the best cost per result.
Results (cost per result):
Travelers (Turkey): $0.22
Travel agents: $0.21
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465 USD Promotion of Gotowild (Lithuania) - FB/Insta
Social Media Marketing (SMM)
Case: Promotion of Gotowild (Lithuania)
Platforms: Facebook + Instagram
Format: targeted advertising
… Field: active tourism (bike tours, hiking, horseback riding)
What was done:
First stage: launching message ads in Direct
– Goal — engage potential clients in dialogue
Market features:
– Narrow, well-segmented audience, pronounced seasonality
– Target audience plans trips in advance
– Google ads did not yield the expected results
Solution:
– Updated the strategy
– Switched to lead forms: simplified the user journey and reduced workload for managers
Results:
– Immediately after launching the lead form — a significant increase in incoming inquiries
– The first two sales occurred within the first days of the campaign
Why does this work?
A comprehensive approach to setting up targeted advertising on Facebook and Instagram allows for quick results even in narrow niches with seasonal demand. Experience from successful launch of advertising campaigns in the Baltic countries (including Lithuania) guarantees quality lead generation and sales for your project.
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700 USD SEO case: mobiletyreshertfordshire.co.uk (United Kingdom)
Search Engine Optimization (SEO)
SEO for mobiletyreshertfordshire.co.uk (United Kingdom, mobile tire fitting)
Conducted a comprehensive SEO audit, fixed technical errors, connected Google Analytics
Expanded the site structure: added a blog and new SEO-optimized pages
… Improved usability: implemented quick contact buttons
Gathered semantic core, prepared technical specifications for content
Implemented link building with a limited budget
Result: +78% organic traffic in 3 months, 27% of queries in Google's Top-10
Work paused after April 2025, laid the foundation for further growth
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SEO for flexsmm.com
Search Engine Optimization (SEO)
Internal optimization and external promotion of the site https://flexsmm.com
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Semantic core for SEO by the project climatecomfort.com.ua
Search Engine Optimization (SEO)
Semantic core for SEO by the project climatecomfort.com.ua
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180 USD SEO for https://tnd.com.ua/
Search Engine Optimization (SEO)
SEO for https://tnd.com.ua/ in Google
Complete optimization and promotion of the site
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Auditing the website in Italian
Search Engine Optimization (SEO)
Audit the site in Italian makealady. and org.
Complete technical SEO-audit site with the building of a strategy of promotion and adjustment of the design-composer.
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SMM for TWEETSREPEATCOM
Social Media Marketing (SMM)
Managing and promoting the Twitter account Tweetsrepeatcom in English. Experimental project for a month.
It was for him that we bought a tweet from Zodorov.
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SMM for the Furniture Salon on Instagram
Social Media Marketing (SMM)
Page management and promotion. conduct of competitions. Targeted Advertising on Instagram via Facebook
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Promotion of https://www.facebook.com/premiermebel/
Social Media Marketing (SMM)
Page management and promotion. conduct of competitions. Targeted advertising
in Facebook
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248 USD Context Advertising for Asivia.
Contextual Advertising
Configuration of contextual advertising in Google Adwords
conducting campaigns
Increasing the number of potential customers on the site
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200 USD SMM for Hotel AmstelSki on Instagram
Social Media Marketing (SMM)
Promote and maintain a hotel page on Instagram
Increase the number of subscribers by 12 times in three months
The hotel began to get real customers among subscribers in the social network.
Reviews and compliments on completed projects 16
4 May
180 USD
Targeted advertising on FB and IG
I recommend this freelancer 100%! I ordered targeted advertising setup on Facebook and Instagram for my startup. The work was done with high quality: precise targeting of the target audience, creatives adapted to the project, quick optimization of campaigns. Everything was on time, without delays, with a detailed report on the results. A professional in their field — reach out! ⭐⭐⭐⭐⭐
17 February
670 USD
Search engine optimization SEO - 2 months
Thank you for your cooperation, Rusfet
29 December 2025
670 USD
Search engine optimization SEO - 1 month
Thank you for the work, Rusfet.
5 November 2025
407 USD
SEO Strategy
Thank you for the professional work.
I worked with Rusfet and Lera (Targeting-Team) on an advertising campaign for a webinar. The team proved to be very responsible: they were always in touch, responded quickly to changes, and interacted competently with other project participants. The setup and launch of the campaign were completed on time, as planned.
I would like to highlight their involvement and willingness to propose solutions to increase efficiency: options for lead forms, creatives, budget distribution across key cities, and recommendations for launch timelines. These suggestions will be useful for future projects.
Overall, I am satisfied with the collaboration; the project was successfully completed. I plan to continue working with them in preparing future webinars. I recommend them as reliable targeting specialists.
15 November 2023
200 USD
Advertising on social networks
I close the project as successful because I have doubts about the effectiveness of the arbitration. But I don’t think it was done the right way.
My main problem: I asked five times to make one specific prophecy, and it was never done. It was different, but not what I asked for.
27 September 2022
68 USD
Target Advertising
Thank you more for cooperation. The target was launched on Twitter. I tried this seed for the prothesis. The targeting experiment was interesting. Thank you for the help. I recommend targeting to all customers. I will definitely go again in the future!
9 December 2021
29 USD
Targeted Advertising on LinkedIn
Quality, in time, always in contact
29 November 2021
11 USD
Персональная консультация
Русфет указал на слабые места проекта, предложил варианты решения и дал интересные предложения по развитию. Рекомендую!
| Personal | Response review
5 January 2021
31 USD
Реклама в инстаграм
Качественная работа. Рекомендую!
9 June 2020
45 USD
Advertising of the e-book VK Advertising of the order
The advertisement itself was set well, the group was set at about 8 out of 10, as I see that the group conversion was low, again it may be our common error.
17 June 2019
16 USD
SEO оптимизация страницы юридического сайта
Если нет времени или не можете расписать ТЗ до последней запятой, то можно сюда не обращаться
| Response review
26 December 2018
23 USD
Promotion of the page to the FB (social project, not sales)
It liked cooperation with Rusfet: in addition to pleasant in communication, quickly responded to wishes, accurately captured the essence of the task, gave recommendations on the project.
I recommend cooperation!
21 November 2018
26 USD
SEO – Optimization of New Point
Rusfeet is a competent specialist in SEO. He fulfilled all the tasks set strictly in time, participated actively in discussions and came out to contact! We are working on long-term SEO!
If you’re looking for the right professional, then it’s to Rusfett!
The New Point Company
| Response review
29 October 2018
2 USD
You need a SEO specialist for long-term work with a content project.
Rushfett and his team are professional to perform the work.
I the preparation for work - a lot of clarificing questions. This shows that I am not a project that a person wants to earn, but actually tries to do quality and from the soul.
Thank you for interaction.
25 November 2017
2 USD
Подписчики в Google+
Работа сделана быстро, качественно и без лишних вопросов.
| Response review
Activity
| Projects underway 1 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Need a Meta Ads / Performance marketer for launching Paris Travel Guide
117 USD
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