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Sergey Smichnik

Offer Sergey work on your next project.

Ukraine Drogobych, Ukraine
1 day 17 hours back
A little busy a little busy
2 Safes completed
1 arbitration
9 years back
8 clients
on the service 10 years

Rating

Successful projects
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Average rating
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Rating
445
Search Engine Optimization (SEO)
260 place out of 1053
Website Development 1
609 place out of 2334

Skills and abilities

Programming

Design & art

Services


Promotion

Outsourcing & consulting

Portfolio


  • Custom WooCommerce CRM plugin

    PHP
    Developed and published a custom WordPress/WooCommerce plugin for integrating an online store with a CRM system.

    The plugin automatically transfers new paid orders from WooCommerce to the CRM via JSON API: customer data, products, SKU, amount, currency, shipping address, warranty, and other order fields.

    Reverse synchronization is also implemented: the CRM can send delivery status updates back to WooCommerce through a secure REST API endpoint. The plugin checks the Bearer token, finds the order by WooCommerce order ID, updates the order status, and adds service notes to the order history.

    Additionally, protection against incorrect status rollbacks has been implemented: if the order is already Completed, later events such as shipped/in_transit do not revert it back to a previous status.

    The solution was created, tested, and installed in about an hour using Codex. This is an example of how I can quickly implement custom modifications for WordPress, WooCommerce, and other CMS: API integrations, custom plugins, webhooks, automation, data synchronization, import/export of orders, products, and statuses.

    #WordPress #WooCommerce #CRM #API #RESTAPI #CustomPlugin #Webhooks #PHP #Automation #CMS #Ecommerce #Codex
  • CTX Feed Free — fix empty additional image tags

    PHP
    Developed a custom solution via MU-plugin for the free version of the CTX Feed plugin in WordPress/WooCommerce.

    What was implemented:
    - checking for the presence of additional images for the product;
    - automatic addition of additional_image_link tags in the feed only for products that actually have extra photos;
    - exclusion of empty tags from the Google Merchant XML feed;
    - compatibility with the free version of CTX Feed without the need to purchase PRO;
    - the solution works automatically without manual editing of products.

    What problem it solves:

    In the free version of CTX Feed, empty additional image tags could appear in the feed for products without an image gallery. This created:

    - errors and warnings in Google Merchant Center;
    - a "dirty" XML feed;
    - validation issues for products.

    After the improvement:

    - only valid additional image links are included in the feed;
    - Merchant receives a clean XML without empty tags;
    - there is no need to purchase the PRO functionality of the plugin.

    Technologies:

    #WordPress #WooCommerce #CTXFeed #GoogleMerchant #PHP #XML #GoogleShopping #MerchantCenter #MUPlugin #WooCommerceDevelopment #CustomPlugin #FeedOptimization #Ecommerce

    What else I can improve:
    - custom fields in feeds;
    - conditional logic for XML/CSV feeds;
    - optimization of Google Merchant feeds;
    - automation of WooCommerce;
    - enhancement of free plugins for business tasks;
    - custom hooks / filters / feed processing.
  • 56 USD

    Redesign of the Nova Poshta module for Bitrix (API, branch search)

    PHP
    The module of Nova Poshta has been reworked for the boxed version of 1C-Bitrix by DesignPlanet.

    The problem was that the module stopped working at a certain point due to a third-party proxy site through which the API data of Nova Poshta was transmitted. After analysis, it became clear that this intermediary service was no longer maintained, which caused the integration to effectively break.

    What was done:

    - The code of the module was fully analyzed;
    - The dependency on the third-party service was removed;
    - Direct access to the Nova Poshta API was connected;
    - The backend logic of the module was reworked;
    - More accurate geolocation binding was implemented with the maximum number of parameters;
    - Correct fetching of branches, parcel lockers, and pickup points was configured for each city;
    - A separate field for quick search of the required location was added;
    - Separate filters for selecting only branches, only parcel lockers, or only pickup points were added.

    Before the rework, in large cities, all pickup points were displayed in one general list, which was inconvenient for customers during the order placement. After the update, the module became significantly more user-friendly: the user can quickly find the desired delivery location and sort by type of pickup point.

    Currently, the solution works on PHP 7. Adaptation for PHP 8 is also planned.

    Additionally, the module has the capability to create invoices, but this functionality was not tested within this task, as the main priority was to restore stable integration operation and provide a convenient choice of delivery location for customers.

    Tags
    #Bitrix #1CBitrix #NovaPoshta #API #Integration #BitrixModule #PHP #Backend #WebsiteImprovement #OnlineStore #BoxedBitrix #Delivery #ParcelLockers #Branches #PickupPoint #Geolocation #Freelancehunt
  • Setting up a Google Shopping campaign and initial results

    Contextual Advertising
    The client pays at least $150 on eBay for a buyer. With the help of good old Google Shopping campaigns, the price dropped at least twice! The market is the USA, so the campaign did not work instantly as the first launch was limited not only by the maximum cost per click but also by a rather small daily budget. When the daily budget was raised to $50-60, sales started to go very actively, whereas previously there could be a maximum of two sales per month on the site. And "experts" had already set up pMax for this person, another modern tool, wasting budgets without results! During this period, there were 11 orders. 2 organic, one direct, and the rest were identified as Google Ads. With this number of orders, the client saved at least $1,000 on eBay fees!
  • Structured Data

    Search Engine Optimization (SEO)
    Implemented an extended and maximally informative schema (Structured Data) on product cards, which significantly improved the display of pages in search results. Thanks to the correctly configured schema, product cards became much more attractive and informative compared to competitors, positively impacting CTR and visibility in Google.

    #StructuredData #SchemaMarkup #RichResults #ProductSchema #TechnicalSEO #EcommerceSEO #SERPOptimization #GoogleSearch
  • Google Merchant Center

    Contextual Advertising
    Optimized Google Merchant Center: in addition to the main feed, created and configured a local feed to display products in the local store. Launched a shopping campaign that consumes significantly less advertising budget and shows higher efficiency. Implemented most recommendations for maximum reach and visibility of products in Google.

    #GoogleMerchant #MerchantCenter #ShoppingAds #LocalInventoryAds #EcommerceMarketing #GoogleAds #ProductFeedOptimization #DigitalMarketing #PerformanceMarketing
  • Performance optimization (Google Lighthouse)

    Search Engine Optimization (SEO)
    Configured and optimized the performance and productivity indicators of product pages according to Google Lighthouse requirements. Achieved and maintain stable results in the green zone for key metrics (Performance, Best Practices, SEO).

    Installed and correctly configured WP Rocket, as well as synchronized its operation with other plugins that affected caching, script optimization, and minification. This allowed for the elimination of conflicts, avoidance of function duplication, and ensured the most efficient operation of the site.
    #SEO #WordPress #eCommerce #PerformanceOptimization #GoogleLighthouse #WPRocket #TechnicalSEO #SiteSpeed #Optimization #WebDevelopment
  • SEO audit and optimization of eCommerce HybridBatteryService.com

    Search Engine Optimization (SEO)
    Conducted a comprehensive internal SEO audit of the site HybridBatteryService.com. Identified and eliminated keyword cannibalization, completely redesigned and optimized most product pages, improved content structure and metadata. The work is ongoing, but initial results have already been achieved — new customers have appeared from organic Google search.
    #SEO #TechnicalSEO #WordPress #eCommerce #SEOAudit #ContentOptimization #GoogleSearch #OrganicTraffic #ProductPagesOptimization #WebsiteOptimization
  • Online store on OpenCart 3.0.3.7

    Content Management Systems
    Paid theme and several paid modules. Settings, edits. Full content creation using ChatGPT and synchronization of orders, stock levels with SalesDrive
  • 34 USD

    Redesign and two languages for WordPress

    Website Maintenance
    Redesign and two languages for WordPress — example of freelancer's portfolio work in category Website Maintenance
    1 . Connecting to HTTPS
    The 2nd Updated WordPress, plugins, templates.
    3 . Connecting two languages. The initial addition of pages in two languages. The removal of the bite lines.
    and 4. Transition from the visual compressor to the element during the building of pages.
    and 5. The mobile version.
  • Commercial Campaign in Google

    Contextual Advertising
    The online store at Bitrix Business.
    Information blocks are set out for each category of goods.
    The charging works automatically once a day.
    In Google Merchandise added separate feeds by categories.
    The advertising budget is 525 UAH. Google has added 1,500 UAH. The bonus.
    The limit was 50-100 UAH. on the day of advertising.
    For a month - 89 orders for a little more than 46,000 UAH.
    The price of the goods is 75%.
  • Noise Isolation and Tuning Car

    Content Management
    The Internet store for the noise isolation of the car and tuning. The site of Bitrix. Purchased and arranged paid theme. The site will be filled.
    Plans add multi-language.
  • Musicians for Wedding

    Search Engine Optimization (SEO)
    The main request is the musicians for the wedding.
    Target geolocation: Lviv region (Lviv, Drogobich, Stry, Sambir, Borislav, Truskat), Ternopolsk region, Ivano-Frankivsk region, Volynsk region.

    Add more information later.
  • 68 USD

    Property in the city of Drogobich by agency Garant

    Website Development
    The site was created on the CMS WordPress and the template is set according to the agreed design.
    Internal optimization of the page was made.
    Connected HTTPS protocol
    The site is added to all the necessary panels for analysis.
    It is its filling, which is optimized for the necessary key requests.
  • 45 USD

    Online store for sale of Hamona in Ukraine

    Website Development
    Online store for sale of Hamona in Ukraine — example of freelancer's portfolio work in category Website Development
    Created on OpenCart, on the theme fastor
    I did not optimize.
    Only install the template on the open card and the directions under the client.

Reviews and compliments on completed projects 8

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Thank you Sergey! The work was done carefully, according to TZ.
100% satisfied. We will continue to cooperate!

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He performed his work quickly and efficiently. I sat at 2 hours. A great freelancer! I advise everyone!

Profile deleted | Response review

13 December 2016 5 USD
Immediately solve the problem

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The project is implemented. satisfied with work. I recommend cooperation

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Thank you very much for the work done.

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I liked the collaboration.

23 November 2015 11 USD
Adding sites to the directory

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Sergey managed the task well. If there are controversial situations, you are always ready to correct a mistake and repair the task. I recommend cooperation.

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It is time to bring some conclusions to the first stage of our cooperation with Sergey. It is clear that the work is still unprecedented and I am glad that our cooperation will continue. But already during this short period of time dedicated to this project on this freelance exchange, all the visibility indicators of our forum have grown sharply and continue to grow. I am sure that there is a great merit of Sergey, who took to work on the full, gave a lot of useful advice, done a lot of work to improve the positions of our forum, for which I personally and other members of the administration are immensely grateful to him. Therefore, I can recommend him as a great specialist, not a thirsty, responsible and absolutely adequate person. Please don’t take it at us at all, we’re still working with him 😉

30 August 2015 5 USD
Create a simple RK for Direct

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Thank you Sergey for the quality work! I will contact again.

Activity

  Latest proposals 10
Google Merchant Center / Google Shopping
56 USD
Google Merchant Unblocking
45 USD
Creating an online store on OpenCart with content filling and SEO optimization
338 USD
Creating an online store on Khoroshop (up to 50 products)
113 USD
Editing an online store on Prom.ua
34 USD
Feed for Google Merchant Center
16 USD
Website content with SEO considerations. WordPress
271 USD
Looking for a versatile assistant (SEO + marketing)
21 USD
Fill the site on WP (Content creator, junior SEO)
11 USD
Optimization and promotion of business profiles on Google Maps
45 USD