Rostislav Kolesnik
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Case on targeted advertising on the topic "wear, shoes, accessories"
Social Media Advertising
Service: Targeted advertising.Topics: clothes, shoes and accessories.Promotion period: 2 months.Expenses: 4 526 UAH(including payment for the services of the agency).Goals of Promotion
The customer has a successful VKontakte group, which he leads himself.Orders are accepted by mail or by phone.In addition, six months ago, the customer launched a website with the possibility of buying through the basket.We suggested to try advertising in Play.This is a targeted advertising system with the main partner – the Mamba dating site.Campaign settings: targeting by audience
Women and men are different targets.Therefore, we proposed to set up a audience campaign.Products aimed at women
… Transactions based on Google Analytics: 51.Income according to Google Analytics: 33 127 UAH.The average check is 649,55 UAH.Percentage of orders through calls by customer data: 20%.Revenue with account of sales by telephone: 41 409 UAH.The margin is 61.2%.ROMI (refund of marketing investments) = (Income × Marge) - Customer losses) / Customer losses = (33 127 UAH)× 61.2%) – 4 526 UAH4 526 UAH.= 348 per cent.The conversion rate was 0.54%.Let’s look from the other side:
Associated conversions: 17Conversions at the first click: 52.Conversions by the last interaction: 44.
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How to get 772 orders for a women's shoe store online
Social Media Advertising
About the project
Women's Medical and Daily Shoes Manufacturers
The task
… Build a wheel of sales through the social network channel for the online store.The primary targeting strategy
At the time of contact, the customer did not launch targeting on social networks and wanted to understand how it works and whether it works for his project at all.Since the online store addressed us, we immediately decided to protest commercial goals: catalog advertising, conversion campaigns, and retargeting.And they found right.At the beginning, campaigns were launched:
Conversions (Banner and Dynamic Advertising)Advertising by catalogue.Of these two campaigns, the second campaign showed itself best.What's interesting: in the conversion campaign we set up the automatic budget distribution and created 2 groups of ads:
Creatives with banners.The dynamic creatives.Banner worked more efficiently, but compared to the campaign that was aimed at catalog sales, the result was significantly less.Strategy of retargeting
The project has been reargeted by catalogue.We have used dynamic parameters both in the media-creative and in the text.However, at the moment, the retargeting did not bring the expected result.We continue to work on its optimization.The main targeting strategy
Since the test showed that the campaign for Sales by Catalog worked better, we decided to redistribute the budget and continue to optimize it.Results of advertising campaigns:
Period: 29 July - 2 November
Costs: $1275.6336 482,60 UAHThe conclusion
Parallel to the launch of the targeting, the referral channel began to work.As soon as the target was on a break, the referral also disappeared from the report.The correct approach to testing and scaling gives an effective result.And, even with a relatively small budget, you can get good commercial indicators of the effectiveness of advertising campaigns.
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Case Promotion of EMS Training on Facebook and Instagram
Social Media Advertising
I want to tell you one of the interesting cases on setting targeted advertising to attract people to training.What are we advertising?Or a short story of the business from the case.The project is very interesting with standard requests - the fitness studio that has acquired EMS - costumes, the trainer was required to load.What did you have at the start?The client's website was in development, the Instagram page was blocked.Based on this, the decision was made to work with the quiz and the lead form.Preparation of a advertising campaign
Defined with the main tools, he began to develop a advertising company:
1 .Since the customer was not working with advertising yet, the budget for the advertising period (30 days) was $600.2ndThe plays were selected by Instagram Stories and Bands, in Facebook the same Bands + Stories.ThreeThe auditories were different.There were a few Cs under which we had to launch advertising.4 .By analyzing our CA and competitors, as well as the demands of people, we have created creatives that will be good in the future.and 5.We received offers from the customer that we could use in creatives.15% discount on the first training and 50% discount on the first training if you come with a friend or girlfriend.The launch of advertising companies.The base for the target was chosen on the basis of the prepared CA.It was yoga - running, L&L and a wide audience.The best showed itself was the audience of yoga - running and a wide audience.In the first week the price for the leads was $2.46 - the leads were 26, there were many non-quality leads.As a decision, they decided to launch the quests to be more targeted applications than with the lead form.In the second week, the creatives worked so that the leads were more targeted, launched a quiz, the price for the leads rose to $4.10 - the number of leads in the second week 31, the quality of the coming leads improved.On the third week the quiz began to give expensive applications and it was decided to unlock it, left the leads form, at that time unlocked Instagram, launched direct advertising, calls were $1, the customer asked to unlock this tool.On the fourth week, the launched lead form began to give results above the KPI and we recalled the quests, as well as the audience’s settings under the quests.The quiz began to submit target applications at the price of $5 per application.What happened as a result?The advertising company lasted 30 days.During this time we received 106 applications at a price of $5.3, of which 50% are converted to sale.As a result of the work, we received 106 applications, of which 51 people bought a monthly subscription.The customer received 54,910 UAH of net profit, with advertising costs and payments of the target.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Overtaking of traffic to the lion's pizza site
40 USD
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There's an urgent need for an Instagram Targetologist.
27 USD
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