Vladislav T.
Offer Vladislav work on your next project.
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Offer work
Kyiv,
Ukraine
4 days 12 hours back
available for hire
1 proposal made
on the service 5 years
Rating
Successful projects
Average rating
Skills and abilities
Promotion
- Search Engine Optimization (SEO)
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Social Media Advertising
from 113 USD for month
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Website SEO Audit
from 113 USD for month
Portfolio
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500 USD Case: Scaling furniture sales through Facebook Ads (catalog)
Social Media Advertising
Project
E-commerce furniture brand
Geo: Ukraine
… Tool: Meta Ads (dynamic advertising through catalog)
Business Goal
To build a predictable sales system through Facebook Ads focusing on:
steady order flow
control of customer acquisition cost
scaling without loss of efficiency
Project Challenges
Highly competitive market
The furniture niche is characterized by significant competition and low product differentiation, making it difficult to work with cold audiences.
Long decision-making cycle
Users interact with the product several times before purchase, requiring the construction of a full-fledged funnel with retargeting.
Catalog limitations
Uneven distribution of impressions among products and dependence of results on feed quality.
Sensitivity to creatives
Even when using DPA, visual presentation and initial interactions significantly affect CTR and CPA.
Strategy
1. Building a multi-level funnel
Cold traffic:
broad audiences + interest stacking
optimization for content views / add to cart
Middle:
retargeting product views
Bottom:
dynamic retargeting (DPA) for users with high intent
2. Working with the catalog (key factor)
optimizing product names for search patterns
structuring categories
highlighting “hero products” for scaling
quality control of photos and descriptions
3. Creative strategy
Tested formats:
dynamic carousels
videos with interiors
lifestyle visuals
Best results were achieved with:
carousels with a clear focus on the product
videos showcasing furniture in real interiors
4. Optimization and scaling
redistribution of budget towards effective products
regular updates of creatives
working with frequency of impressions
scaling through lookalike audiences
Results
CTR: 11.13%
CPC: $0.04
CPA (purchase): $52.61
ROAS: 14.92
A steady flow of orders was ensured with the possibility of scaling without a sharp increase in CPA.
Key Insights
Up to 70% of sales are generated by retargeting
Feed quality directly affects ROAS
Products with the right visual presentation receive 2-3 times more impressions
DPA works effectively only with the correct funnel structure
What Worked
audience segmentation by intent level
focus on “hero products”
regular updates of creatives
combination of DPA + manual creatives
What Did Not Work
launching the catalog without feed optimization
universal creatives without focus on a specific product
lack of a clear funnel
Conclusion
The project demonstrated that in the e-commerce furniture segment, the key success factors are:
quality structure of advertising campaigns
deep work with the catalog
systematic retargeting
Thanks to a comprehensive approach, it was possible to build an effective and scalable sales model through Meta Ads.
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300 USD Case: Tattoo Studio | Stable Flow of Applications through Instagram
Social Media Advertising
Project
Tattoo studio (without a website).
Geo: Zaporizhzhia.
Goal — attracting clients for sessions through Direct.
…
Task
Set up an advertising account from scratch.
Create creatives (brief for the designer) that actually convert.
Launch a stable flow of applications.
Reduce the cost per lead.
Challenges
Lack of a website → all conversions through messaging in Instagram Direct.
High competition in the tattoo niche.
"Cold" audience (long decision-making cycle).
Strong dependence on the quality of creatives.
Solution
1. Structure building
Separation of campaigns:
cold audience
retargeting
Interest testing + lookalike.
2. Creative strategy
Launched several formats:
video of the tattoo process
master's work (before/after)
offer creatives ("book today", "discount")
Main focus: emotion + trust.
3. Funnel
Main channel → Direct.
Results
CTR: 1-2%.
CPC: $0.38.
CPL (application): $2 – $4.
Number of applications: 300+
What worked
Video of the process (best CTR).
Real works of the master → trust.
Clear offer ("book today / limited spots").
Advertising in messages → quick contact.
What didn't work
Abstract creatives without works.
"Just beautiful" videos without an offer.
General texts without triggers.
Conclusions
In the tattoo niche, it sells:
visuals
trust
quick contact.
Advertising is effective when:
you show real works
you give a reason to book now.
Pros of the project
Quick results after launch.
Ability to test many creatives.
Direct impact of advertising on bookings.
Cons
Lack of a website complicates scaling.
Some leads are "cold" (need follow-up in messaging).
High dependence on the quality of creatives.
Summary
Managed to build a stable client attraction system.
The key to success — creatives + offer + quick communication.
Ready to replicate the result for your business.
Activity
| Latest proposals 8 | Budget | Added | Deadlines | Proposal | |
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Tik Tok ADS
293 USD
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Setting up and managing targeted advertising on Facebook for a tattoo studio
225 USD
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Setting up targeted advertising on Facebook and Instagram
293 USD
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Set up targeted advertising on Instagram
225 USD
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Consultation on advertising issues in Meta
58 USD
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Traffic arbitration consultation
23 USD
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Advertising in the United States (Facebook)
113 USD
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Ищу таргетолога для рекламы в Instagram
113 USD
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