Viacheslav Moroz
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300 USD Target Pink tattoo studio
Social Media AdvertisingCase: how we doubled bookings and income for a tattoo studio with a $500 budget
A tattoo studio approached me. The work is of high quality, the masters are professionals, but the advertising was not yielding the expected results.
… Goal: to ensure a constant flow of applications and attract new clients.
What was done:
Analyzed competitors in the city: who and how attracts clients.
Divided the audience into segments.
Created a hypothesis map — offers, photos, and texts for each group.
Set up application tracking to see real results, not just likes.
Result after one month:
Bookings doubled.
Income increased twofold.
Advertising budget: $500 per month.
Why it worked:
Clear analysis of competitors and the company accelerated the process of forming audiences and creatives.
Segmenting clients into groups with different interests allowed for adapting the advertising to the individual style of each master.
Hypotheses and tests quickly eliminated ineffective options, which helped optimize advertising and save the budget.
Conclusion: targeted advertising is not a "Launch" button. It is analytics, strategy, and tests that lead to results.
If you want the same result, message me directly. We will analyze your market, target audience, and create a project map for launching advertising without wasting the budget.