Sona Vardanyan
Social Media Manager / Digital Marketer
Experience: 3+ years
Key Skills
- Development and implementation of SMM strategies.
- Managing and growing Instagram accounts (posts, stories, promotions).
- Creating content plans (texts, photos, videos).
- Analyzing and improving reach and engagement metrics.
- Managing social media advertising (targeting, promotion).
- Writing copy for blogs, posts, and landing pages.
- Experience in digital marketing and web content management.
Work Experience
Social Media Specialist, Armonia System
- Managed the company’s social media accounts and developed creative content.
- Increased audience engagement by 30%.
SMM Manager, Paragon Cleaners
- Created content for Instagram: services for dry cleaning, care for leather goods, shoes, and garments.
- Developed promotion strategies in alignment with Instagram’s 2024 algorithms.
SMM Manager, Armenia Guide
- Designed and published content for the company’s social media accounts and website in the tourism sector.
- Optimized content for SEO.
SMM Manager, Prime Kinohod
- Managed an Instagram page dedicated to films: creative writing, visual selection, and audience engagement.
Coordinator, Kojoyan Design Academy
- Managed the academy’s social media accounts and created content plans.
- Developed graphic banners and collaborated with designers.
Education
Journalism, Yerevan State University
Additional Information
- Proficient in targeted advertising and audience analysis.
- Experienced in industries such as tourism, healthcare, dry cleaning, and cinema.
- Currently available for two new projects.
Portfolio and examples of successful cases available upon request.
