Sona Vardanyan

Sona Vardanyan 
Social Media Manager / Digital Marketer
Experience: 3+ years

Key Skills

• Development and implementation of SMM strategies.
• Managing and growing Instagram accounts (posts, stories, promotions).
• Creating content plans (texts, photos, videos).
• Analyzing and improving reach and engagement metrics.
• Managing social media advertising (targeting, promotion).
• Writing copy for blogs, posts, and landing pages.
• Experience in digital marketing and web content management.

Work Experience

Social Media Specialist, Armonia System

• Managed the company’s social media accounts and developed creative content.
• Increased audience engagement by 30%.

SMM Manager, Paragon Cleaners

• Created content for Instagram: services for dry cleaning, care for leather goods, shoes, and garments.
• Developed promotion strategies in alignment with Instagram’s 2024 algorithms.

SMM Manager, Armenia Guide

• Designed and published content for the company’s social media accounts and website in the tourism sector.
• Optimized content for SEO.

SMM Manager, Prime Kinohod

• Managed an Instagram page dedicated to films: creative writing, visual selection, and audience engagement.

Coordinator, Kojoyan Design Academy

• Managed the academy’s social media accounts and created content plans.
• Developed graphic banners and collaborated with designers.

Education

Journalism, Yerevan State University

Additional Information

• Proficient in targeted advertising and audience analysis.
• Experienced in industries such as tourism, healthcare, dry cleaning, and cinema.
• Currently available for two new projects.

Portfolio and examples of successful cases available upon request.