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  1. Freelancers

Stepan H.

Offer Stepan work on your next project.

Ukraine Lvov, Ukraine
4 days 4 hours back
Available for hire available for hire
on the service 25 days 6 hours
Freelancer Stepan H. — Ukraine, Lvov. Core skill — Social Media Advertising, Website Development

Rating

Successful projects
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Rating
235
Social Media Advertising
554 place out of 1644
Website Development
1242 place out of 2351

Language proficiency level

English English: pre-intermediate

Skills and abilities

Services

Promotion

Portfolio


  • Development of an e-commerce store and Facebook Ads campaign

    Online Stores & E-commerce
    Development of an e-commerce store and Facebook Ads campaign — example of freelancer's portfolio work in category Online Stores & E-commerce
    Project: development of an e-commerce store and Facebook Ads campaign for a jewelry brand.

    A modern Shopify-based online store was created with a focus on elegant design, mobile optimization, and high conversion rate. Special attention was given to product presentation, visual hierarchy, and simplified checkout flow.

    … After the launch, a Facebook Ads (Meta Ads) campaign was set up and managed:

    • advertising strategy tailored for the jewelry and fashion audience
    • creation of visually strong creatives (UGC-style videos and product photos)
    • cold traffic campaigns and retargeting setup
    • audience targeting (interests: jewelry, fashion, luxury accessories + lookalike audiences)
    • continuous optimization based on performance data

    Campaign results (first 3 weeks):
    • ad spend: $900
    • average CPC: $0.48
    • CTR: 3.1%
    • conversions: 42 orders/leads
    • CPA: $19–$24
    • ROAS: ~3.0

    After optimization (creative testing and audience refinement), CTR increased and CPA decreased by ~15%.

    Result: the store achieved consistent sales from paid traffic and established a stable cost-effective acquisition system.

  • Development of an e-commerce store and Facebook Ads campaign

    Online Stores & E-commerce
    Development of an e-commerce store and Facebook Ads campaign — example of freelancer's portfolio work in category Online Stores & E-commerce
    Project: development of an e-commerce store and Facebook Ads campaign for a US-based client.

    A modern online store was built with a strong focus on speed, mobile responsiveness, and conversion-optimized user experience. Special attention was given to product page structure and checkout flow.

    … After the website launch, a Facebook Ads (Meta Ads) campaign was set up:

    • advertising strategy development for the US market
    • creation and testing of ad creatives (video and static banners)
    • launch of cold traffic and retargeting campaigns
    • audience segmentation (interests + lookalike audiences)
    • ongoing optimization based on performance data

    Campaign results (first 14–21 days):
    • ad spend: $1,200
    • average CPC: $0.65
    • CTR: 2.3%
    • conversions: 38
    • CPA: $31–$35
    • ROAS: ~2.4

    After optimization (creative updates and audience adjustments), CPA was reduced by ~18% and overall sales stability improved.

    Result: the store achieved its first consistent sales from paid traffic and reached near break-even profitability.