Switch to English?
Yes
Переключитись на українську?
Так
Переключиться на русскую?
Да
Przełączyć się na polską?
Tak
  1. Freelancers

Svitlana G.

Offer Svitlana work on your next project.

Ukraine Kyiv, Ukraine
6 months 10 days back
Available for hire available for hire
on the service 4 years
Freelancer Svitlana G. — Ukraine, Kyiv. Core skill — Project Management, Social Media Advertising

Rating

Successful projects
No data
Average rating
No data
Rating
79
Project Management
363 place out of 546
Social Media Advertising
1254 place out of 1657

Language proficiency level

Українська Українська: fluent
Русский Русский: fluent
English English: intermediate

Skills and abilities

Promotion

Outsourcing & consulting

Portfolio


  • +24% sales growth without changing the budget. Strategy adjustment

    +24% sales growth without changing the budget. Strategy adjustment — example of freelancer's portfolio work in category
    Task:
    Stop the negative sales dynamics (-15% over the last 6 months) and increase brand popularity (-8% in brand queries) without increasing the marketing budget.

    Actions:
    … - Study current strategies, channels, and analytics
    - Audit the website, advertising accounts, data collection structure
    - Analyze the audience and changes in the competitive environment
    - Clear segmentation of the audience considering the specifics of the product, B2B and B2C segments
    - Optimize the website structure and functionality to improve conversion
    - Adjust promotion strategies for each channel and media plans
    - Reallocate the budget to more effective channels and formats
    - Develop and implement new sales funnels
    - Fine-tune analytics and data collection systems
    - Change the structure of advertising campaigns (clustering queries, segmented remarketing chains)
    - Create new content (photos, videos, offers) tailored to audiences and funnel stages
    - Launch and support campaigns: Search Ads, RLSA, GDN, YouTube Ads, Meta Ads, multichannel remarketing

    Results (after 6 months considering seasonal decline):
    +24% increase in sales without budget increase
    +37% increase in brand queries
    +12% increase in average check
    +8% growth in B2B segment share

  • Restart of the marketing department: from chaos—to a system

    Restart of the marketing department: from chaos—to a system — example of freelancer's portfolio work in category
    Task:
    Identify weaknesses in the current marketing department's work, reorganize the structure, processes, channels, and analytics — to achieve stable results and business growth.

    Context:
    … - B2B + B2C business with services through products
    - The department existed for several years but was stagnating
    - At the start: unstructured team, outdated strategy, low efficiency, and chaos in processes

    Actions:
    - Conducted an audit of the team, channels, tools, analytics. Updated the strategy
    - Rebuilt the team structure: roles, KPIs, areas of responsibility
    - Hired new staff, changed contractors, onboarding and training
    - Described processes, job instructions, implemented a planning system
    - Launched new products, updated the website
    - Redesigned visual materials
    - Expanded advertising activities, added new channels
    - Implemented a data collection and reporting system
    - Established interaction with the sales department

    Results:
    Sales growth +293% in 6 months
    Website traffic growth +317% in 6 months
    Stable social media operation — follower growth +27%, ER +33%
    Clear job responsibilities and understandable team processes — stable KPI growth
    Regular analytics, planning, coordinated interdepartmental communication
    Less stress — more efficiency

  • Launching a new high-ticket product on the market

    Launching a new high-ticket product on the market — example of freelancer's portfolio work in category
    Task:
    Present a new value-based product, assess demand, and gather feedback.
    Start — without ready-made materials, analytics, or a client interaction structure.

    … Actions:
    - Market analysis, target audience, and competitors
    - Developing the product concept: meaning, visual, messages
    - Creating a landing page + setting up analytics
    - Building a basic sales funnel
    - Launching advertising: Google GDN, RLSA, remarketing, Meta Ads

    Post-launch phase:
    - Monitoring metrics across funnel stages
    - Testing audiences, hypotheses, visuals
    - Changing interaction mechanics (CTA, landing page structure, remarketing)
    - Adjusting the budget based on results

    Results (after 2 weeks):
    6525 visits to the target page
    86 leads (cost $4.01)
    3 sales (high-ticket product)
    ROMI: 1959%

  • 55 leads in 18 days with a budget of $74 for an online psychologist group

    Lead Generation & Sales
    55 leads in 18 days with a budget of $74 for an online psychologist group — example of freelancer's portfolio work in category Lead Generation & Sales
    Task:
    Quickly assemble a group for an online psychologist training.
    Problem — low number of applications, limited deadline, no website, small database (only Instagram page).

    … Actions:
    - Rapid analysis of competitors and target audience inquiries
    - Developing Unique Selling Proposition: focus on value, support, and transformation
    - Choosing the format — lead generation through Facebook Ads
    - Building the form structure: concise, with trust triggers, proper visuals
    - Testing audiences and creatives
    - Client support: quick and quality lead processing

    Results (18 days)
    Reach: 17,228
    55 leads (cost $1.34)
    9 sales
    ROMI: 1369%

  • 12,000 subscribers in 4 months with the help of targeted advertising

    12,000 subscribers in 4 months with the help of targeted advertising — example of freelancer's portfolio work in category
    Task:
    Create a loyal audience for regular sales.
    Initially: 400 followers, no advertising structure, blocked account.

    … Actions:
    Market analysis and page activity history
    Preparing the page for advertising activity (recommendations)
    Creating a new environment in Meta Business Suite
    Defining and clearly segmenting the target audience
    Launching campaigns aimed at followers and sales
    Systematic testing of audiences, formats, creatives

    Results after 4 months:
    from 400 → up to 12,000 followers
    Cost per follower: $0.05
    Active target audience making purchases

  • Retail. Shoe sales through Instagram page

    Online Stores & E-commerce
    Retail. Shoe sales through Instagram page — example of freelancer's portfolio work in category Online Stores & E-commerce
    Task:
    Transform the formal Instagram audience (after giveaways) into an active base capable of generating sales. Initially: 3000 followers, low activity

    Actions:
    … - Analysis of the existing audience
    - Creation of a new communication vector: visual, value, tone of voice
    - Implementation of trust factors
    - Campaigns with traffic to the page → subscriptions, sales
    - Testing formats (videos, carousels, infographics)
    - Gradual engagement through situational content
    - Adaptations to crisis circumstances (COVID, war)
    - Connecting remarketing

    Results:
    From 3000 inactive (giveaway) → 40,000+ active targeted followers
    Average cost per follower: $0.07–0.08
    Sales: from 0-2 per week to 10+ per day
    Repeat purchase rate 35%

Activity

  Latest proposals 10
Set up targeting through META
68 USD
Advertising launch
113 USD
Instagram targeting
18 USD
Targeting
465 USD
Consultation on launching Facebook and Instagram targeting
63 USD
A marketer / targetologist (Meta) is needed to promote a wholesale website for spare parts for household appliances
68 USD
Setting up targeted advertising on Instagram and Facebook.
116 USD
Facebook Advertising Setup
383 USD
Instagram targeted advertising, registration assistance
16 USD
Targeting setup for posts on Instagram and Facebook - beauty salon
325 USD