Serg Goronovych

Marketing Strategist | Performance Marketing | Meta Ads | AI Marketing

15+ years in Marketing and Advertising
 10+ years in Digital Marketing

Founder of Derzkiy Marketing Agency

Owner and Marketing Strategist of the Goronovych Confectionery Brand

Brand Consultant for:
TRODAT, COLOP, SONY, Bosch, Audi, KOLSS, MARGO, Dr. Valikhnovskyi Clinic, and other companies.

I also actively work with small and medium-sized businesses.

Helping businesses:

✔ build strong market positioning

✔ identify competitive advantages

✔ attract customers through Meta Ads and TikTok

✔ create high-converting advertising creatives and video content

✔ build effective sales systems

Using AI for:

• creative development

• audience analysis

• hypothesis testing

• accelerating advertising campaign launches

Author of the YouTube and TikTok channels «Derzkiy Marketing with Sergey Goronovych»

Hello!

My name is Sergey Goronovych

I came to performance marketing from real business, where I was responsible not only for marketing but also for managing advertising budgets. 

That is why I view advertising through the eyes of a business owner who cares about sales and profit rather than clicks and impressions.

I have more than 15 years of experience in marketing and retail, along with over 10 years in digital marketing.

My flagship case study is my own confectionery brand, Goronovych Confectionery, which I built from scratch and ranked at the top of Google search results for the keyword "Order Napoleon Cake Kyiv".

Why clients trust me

✔ I focus on sales and profitability rather than clicks and reach.

✔ I treat advertising budgets with the same level of care as a business owner.

✔ I use AI to create advertising creatives, analyze audiences, and identify high-performing marketing opportunities.

✔ I understand the entire customer journey — from the first interaction to the final sale.

Results in numbers

• CTR up to 9.8%

• CPC from $0.02

• ROAS up to 400%+

How I can help

• Business and competitor analysis

• Marketing strategy development

• Market positioning and offer creation

• Development of advertising creatives, including video content

• Meta (Facebook / Instagram) and TikTok advertising setup and management

• Building customer acquisition systems:

Analysis → Positioning → Offer → Creative → Advertising → Sales

I do not take on dozens of projects at the same time.

I prefer to dive deep into a business, understand the product, and build a system that generates consistent leads and sales rather than simply producing attractive reports.

I would be happy to discuss your project and suggest growth hypotheses that can help increase sales and improve advertising performance.