Zhanna Tokareva
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Sales without direct selling: copywriting through metaphor
CopywritingTask: Write 1 sentence that sells a language course without using the words: English, course, learning, lessons, language. That is, you need to sell the idea without naming it directly.
Option: "The Tower of Babel was never completed due to misunderstanding each other, but you have a tool with which you can build your future anywhere in the world."
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Creative rewriting of news for a Telegram channel
RewritingTask: Transform a dry official message from the transport service about track repairs into a "lively" post for the city public that will attract attention and bring a smile.
Text "BEFORE" (official):
"Due to urgent repair work being carried out on the track infrastructure on Central Street, the tram services No. 5 and No. 8 will be temporarily suspended..."
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Text "AFTER":
"Is there anyone here who needs to travel on Central Street tomorrow? I want to warn you that trams No. 5 and No. 8 will be 'out of service' tomorrow. More specifically, from 10:00 AM to 4:00 PM.
It's all because Central Street wants to be truly Central and new, so it invited some repairs. Plan your routes in advance!"
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SEO copywriting for a military store
CopywritingTask: Write optimized text for the category "Tactical Backpacks," weaving in key queries so that the text remains emotional, expert, and useful for defenders.
Keywords (SEO): buy tactical backpack, military gear, MOLLE system, Cordura.
… Result:
"Are you a warrior-defender looking to buy a tactical backpack that will be your reliable assistant? Our duty is to help you choose military gear that will help save your life!
Completing any task will be convenient with the MOLLE system, and maximum reliability will be provided by the durable Cordura material. Your backpack is already waiting for you on our website. Together to victory!"
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Selling description of the gadget (E-commerce)
CopywritingTask: Rewrite the technical specifications of wireless headphones. It was necessary to move away from bureaucratic language and focus on comfort and real benefits for the buyer.
Solution: Instead of complex terms, the language of benefits and emotional appeal to the customer's pain (surrounding noise) was used.
… Text "BEFORE" (technical):
"This model of headphones is equipped with active noise cancellation technology... The battery life is 30 hours. The ergonomic design ensures comfort..."
Text "AFTER":
"Do you want to listen to your favorite music for 30 hours instead of dealing with annoying people around? I totally understand you...
I recommend trying these headphones with active noise cancellation. They hold a charge for the entire weekend, and thanks to the thoughtful design, you won't even feel them on you (and yes, your ears really won't get tired of them!).
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SMM post for a coffee shop (creative + engagement)
Social Media Marketing (SMM)Task: Create an emotional and cozy post for the Instagram page of the café "Zerno" to invite new guests for morning coffee.
Solution: Use a play on words (the name of the establishment + a metaphor for mood) to create a warm emotional connection with the audience.
… "Have you ever sown a seed?
The cozy atmosphere of our café will sow a seed of good mood in you for the whole day. We are waiting for you every morning!
We are waiting at the address: [Street, number]"
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Need a copywriter
16 USD
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Copywriter for writing texts for website pages
11 USD
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