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Varvara Yershova

Offer Varvara work on your next project.

Ukraine Zaporizhzhia, Ukraine
1 day 18 hours back
Available for hire available for hire
2 proposals made
age 20 years
on the service 3 months 16 days

    Rating

    Successful projects
    No data
    Average rating
    No data
    Rating
    351
    Social Media Marketing (SMM)
    306 place out of 2376
    Copywriting
    575 place out of 9002

    Language proficiency level

    Українська Українська: fluent
    English English: pre-intermediate

    Skills and abilities

    Design & art


    Translation

    Writing

    Portfolio


    • Premium visual grid for restaurant project

      Social Media Marketing (SMM)
      Creation of an aesthetic profile for a seafood restaurant and wine list. The foundation of the concept is a classic blue-and-white motif, which is reflected in the details of the interior, tableware, and presentation of dishes (oysters). The visual conveys the atmosphere of an evening venue through shots of staff interacting with guests, serving, and interior details. #SMM #restaurant #wine_bar #food_marketing #restaurant_aesthetics #oyster_bar #business_promotion
    • Expert and aesthetic visual for a cosmetologist's profile

      Social Media Marketing (SMM)
      Development of balanced content for the beauty industry that combines expertise and visual appeal. The grid combines aesthetic macro shots of skin and care products with informational text boxes on important topics (SPF, mesotherapy, acne), as well as a visual demonstration of results before and after procedures. It builds trust in the specialist. #SMM #cosmetology #beauty_industry #skincare #expert_content #infographics #before_and_after
    • Dynamic content grid for a sportswear brand

      Social Media Marketing (SMM)
      Creation of a high-energy visual style for a sports brand. The concept reflects dynamics and movement through slightly blurred shots (running, tennis, training), the use of bright neon and orange accents in clothing, as well as reportage photos from group runs. The page motivates action and conveys the brand's character. #SMM #sports #fitness #active_leisure #dynamic_visual #sports_brand #content
    • Visual concept for a minimalist sportswear brand

      Social Media Marketing (SMM)
      Development of a minimalist visual style for a women's sportswear brand. The concept is based on clean pastel and neutral shades, studio lighting, an emphasis on cutting lines, and a harmonious combination of fitness themes with everyday style. The visual is aimed at a modern audience that values comfort and minimalism. #SMM #sportswear #clothing_brand #minimalism #fashion #Instagram_design #business_content
    • Content grid for the Instagram page of a local coffee shop

      Social Media Marketing (SMM)
      Profile design for a city café in the style of reportage shooting and lifestyle. The concept combines lively shots of visitors, detailed close-ups of dishes and drinks (matcha, iced latte, avocado toast), and the atmosphere of the venue's internal events. This approach makes the page friendly and conveys the coziness of the establishment.
      #SMM #foodphoto #lifestyle #AI-content
    • Visual concept of the profile for a perfume brand

      Social Media Marketing (SMM)
      Development of a conceptual moodboard for 9 publications for an aesthetic perfume brand. The visual is built on a combination of expressive textures (powder, glass, liquid), the play of light and shadow, as well as on the unconventional presentation of the product through macro shots and sensory images. It creates a sense of premium quality and engages the audience through visual aesthetics.
    • My current portfolio at the link

      https://drive.google.com/file/d/1SbJntiRpwz8CfK_-wgEjVs54xkSmLgdl/view?usp=sharing
    • Post design

      Social Media Page Design
      Case: Post for an esoteric course (Working with skeptics)

      Idea: Addressing objections through a real quote from a client.

      Visual: Atmospheric composition in deep tones (dark aesthetic) to attract attention.

      Emphasis: Combination of an emotional photo with clear typography on a contrasting banner.
    • Design of a series of posters for the rave events Overdrive

      Banners
      Creating a bold and energetic visual style for local parties.

      Task: convey the "raw" energy and loud vibe through graphics.

      Solution: use of visual chaos, contrasting typography, and neon accents.

      Developed a series of posters for the first anniversary of the project that clearly differentiate the event from competitors and attract the target audience.
      #PosterDesign #GraphicDesign #RaveCulture #Typography #EventDesign #VisualIdentity #poster #events #design
    • Concept of the digital campaign "Element 12" for the KFC brand

      Social Media Advertising
      Development of a strategy to engage Gen Z through co-creation mechanics.

      Idea: The 12th secret ingredient of KFC is the creativity of the customer.

      Mechanics: Use of AR technologies and UGC. Users scan the packaging, create their own design of a 3D model of a bucket in the app, and share the result on social media.

      Visual part: Development of layouts for outdoor advertising and stories, where the product is integrated into the workspace of a modern creator.

      Goal: To transform a passive consumer into an active brand ambassador.
      #CreativeStrategy #KFC #GenZ #DigitalCampaign #UGC #AR #Marketing
    • Graphic poster MUTE: transformation of stock photo

      Banners
      A creative experiment in transforming a standard image into aggressive graphic art.

      Process: an emotional, yet stylistically neutral stock photo is taken as the basis.

      Task: to extract hidden energy and add boldness.

      Execution: working with textures, a contrasting red-black palette, and accent graphic elements. The poster demonstrates skills in emotional design and collage.
      #GraphicDesign #PosterArt #CreativeDirection #VisualArt #ExperimentalDesign #posters #poster #arts #redesign
    • SMM strategy and visual for the coffee shop

      Social Media Marketing (SMM)
      Complete SMM management of a local establishment with a focus on moving away from template content.

      A unique visual concept has been created: from product photography of desserts to the editing of atmospheric Reels.

      Storytelling has been implemented (the history of the venue, the life of the establishment from the inside), which has transformed the profile into a channel of live communication.

      Designs for posters for offline events have been developed and the identity has been updated (logo, highlights, profile header).

      Result: an increase in audience loyalty and the transformation of followers into real guests.
      #SMM #Instagram #ContentCreation #GraphicDesign #FoodPhotography #Branding #smm-manager #social_media_design #Strategy
    • SMM for the niche of esotericism

      Social Media Marketing (SMM)
      Social media promotion (SMM) SMM
    • Girl in pink fur

      AI Art
      Task: a bold fashion portrait with an emphasis on textures and emotion. Bright pink fur, sporty sunglasses, and an aggressive presentation.

      My contribution: development of the concept "Fashion Aggression," selection of lighting, and work on detailing (reflections in the lenses, matte lipstick, texture of materials). Suitable for covers, clothing campaigns, or creative content.

      Usage: advertising post, banner, concept art for the brand.

      3 images — $70
      5 images — $100
      10 images — $300
    • Asian cuisine with night neon

      AI Art
      Atmospheric shooting of a hot dish with steam against the background of street neon signs - the feeling of a lively night restaurant. Perfect for Asian establishments, food delivery, Instagram, and TikTok.

      3 images - $35
      5 images - $55
      10 images - $90

    Activity

      Latest proposals 10
    SMM specialist for Instagram store of Korean cosmetics
    250 USD
    SMM specialist for the German language courses page (12 posts, FRI WED FRI)
    267 USD
    SMM support for the company in social networks
    223 USD
    Writing medical articles
    11 USD
    Promotion of a teenager athlete's personal Instagram
    223 USD
    Radio advertisement script
    16 USD
    Social Media Promotion (SMM)
    167 USD
    SMM audit of the Instagram page
    74 USD
    SMM/Designer for the project
    290 USD
    Create a new Instagram/Facebook page
    401 USD